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Scott Farrell Appointed Chief Revenue Director
for Sequel Hotels and Resorts

March 18, 2009 – Ontario, Canada – Sequel Hotels and Resorts announced today the appointment of Scott Farrell to the position of Chief Revenue Director, a move that will help position the company as a global leader in third-party hotel and asset management.  

Drawing on over 20 years’ experience in operations, distribution, revenue management & marketing, Scott will manage Sequel’s current portfolio, as well as assist in the acquisition of new contracts.   In his new role, Scott will work directly with each of Sequel’s revenue management teams to impact the areas of revenue and profit maximization, distribution channel strategies and decisions, e-commerce and social media, leading change initiatives, matrix measurements and market intelligence analysis.

Prior to joining Sequel, Scott held the position of Vice President Revenue Strategy for TravelCLICK, where he defined strategy to impact revenue growth for over 4000 hotels.  

He is the former Corporate Director of Distribution and Revenue for Fairmont Hotels and Resorts, where he led revenue & distribution strategy and was responsible for pricing and revenue management for 48 Fairmont Hotels.  As the Sales and Distribution lead on new acquisitions, Scott oversaw 9 hotel integrations that included the implementation of Fairmont’s culture, business strategy and technology for properties in Canada, Bermuda, Hawaii, Mexico, U.S. and U.K.

‘Scott has a passion for equipping hotels with intelligent business solutions that fuel profit growth by bringing together market intelligence, strategy, analytics and information technology,’ says Anne Larcade, President and COO, Sequel Hotels and Resorts.  ‘As a leader in his field, Scott’s expertise will strengthen Sequel’s global position and drive long-term profitability,’ she offers.  

Scott possesses a BA in Hospitality Tourism Management from Ryerson University, as well as Revenue Management and Asset Management Certifications from Cornell University.  He also holds the designations of Certified Revenue Management Executive from the Hospitality Sales and Marketing Association and is a Certified Sales Professional by the American Hotel and Lodging Association.

Sequel Hotels and Resorts is a hotel management company operating properties and products such as Benmiller Inn and Spa, Elora Mill Inn and HV Muskoka and Touchstone on Lake Muskoka. Sequel is known for implementing solid management practices, innovative sales and marketing programs and sound operational systems. Sequel Hotels and Resorts was created as a hotel development company by Anne Larcade to specialize in the development and management of lifestyle hotels and resorts. The Group's philosophy is to combine the very best elements of lifestyle with the conveniences of today's modern world. Sequel Hotels and Resorts currently maintains a portfolio of five upscale properties with an aggressive growth plan for the future. 


Sequel Hotels and Resorts


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