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Scott Brooks Named General Manager
for the 517 room W Fort Lauderdale

FORT LAUDERDALE, FL – March 10, 2009 – Scott Brooks has been named general manager for W Fort Lauderdale, which is scheduled to open this spring.

Brooks has more than 20 years of hotel industry experience. Previously, he was the general manager for the Sheraton Keauhou Bay Resort & Spa in Hawaii, as well as the Westin Santa Clara in California. Brooks also served as the West Coast director of operations for Grand Heritage Hotel Group, responsible for the region’s operations and acquisition opportunities as part of the rebirth of the luxury hotel group. His skills and expertise have been utilized in Westin hotels and resorts across the country.

Brooks received his bachelor of business administration from Georgia State University. 

Located on a 4 ½ -acre site on Fort Lauderdale Beach, the 23-story, two tower W Fort Lauderdale will offer dramatic views of the Atlantic Ocean, Intracoastal Waterway and downtown Fort Lauderdale.  With 517 rooms, the hotel will offer guests the innovative design, luxurious comfort and modern service for which W Hotels are known, including Florida’s first signature Stephen Starr restaurant, the unique W Living Room experience, a luxurious 4,000-square-foot Bliss® spa, SWEAT – W Hotels’ state-of-the-art fitness facility, and Whiskey Blue, the hotel’s dynamic bar and lounge from nightlife impresario Rande Gerber and the Gerber Group. 

W Fort Lauderdale will mark the W brand’s debut in Florida, with a second W brand hotel, W South Beach, set to open later this spring.  With 10 years of proven success, W Hotels will triple its footprint by 2011 in vibrant primary destinations around the world, from Barcelona to London, Santiago to St. Petersburg, and Shanghai to Bali. 

About W Hotels Worldwide
W Hotels is an innovative luxury lifestyle brand and the hotel category buster with 25 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of “Wow.” Each hotel offers a unique mix of innovative design and cultural influences from fashion to music, pop culture to art, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand’s sensibility to design contemporary restaurant concepts, nightlife experiences, and signature spas.  With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Buckhead Atlanta, Downtown Atlanta, Boston, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Downtown New York, Santiago, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Amman, Doha, Dubai-Festival City, Dubai-The Palm and Marrakech. W has plans to open W Retreat & Spa properties in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels’ first ski retreat.  For more information, visit



Megan Connelly
Phone: (954) 964-9098 Ext. 1117

Also See: W Hotel Fort Lauderdale Will Rise 23 Stories, Cost $220 million; Key Partner, CL Financial of Trinidad, Will Own the Finished Hotel / Aug 2003

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