News for the Hospitality Executive
Scott Brooks Named General Manager
for the 517 room W Fort Lauderdale
FORT LAUDERDALE, FL – March 10, 2009 – Scott Brooks has been named general manager for W Fort Lauderdale, which is scheduled to open this spring.
Brooks has more than 20 years of hotel industry experience. Previously, he was the general manager for the Sheraton Keauhou Bay Resort & Spa in Hawaii, as well as the Westin Santa Clara in California. Brooks also served as the West Coast director of operations for Grand Heritage Hotel Group, responsible for the region’s operations and acquisition opportunities as part of the rebirth of the luxury hotel group. His skills and expertise have been utilized in Westin hotels and resorts across the country.
Brooks received his bachelor of business administration from Georgia State University.
Located on a 4 ½ -acre site on Fort Lauderdale Beach, the 23-story, two tower W Fort Lauderdale will offer dramatic views of the Atlantic Ocean, Intracoastal Waterway and downtown Fort Lauderdale. With 517 rooms, the hotel will offer guests the innovative design, luxurious comfort and modern service for which W Hotels are known, including Florida’s first signature Stephen Starr restaurant, the unique W Living Room experience, a luxurious 4,000-square-foot Bliss® spa, SWEAT – W Hotels’ state-of-the-art fitness facility, and Whiskey Blue, the hotel’s dynamic bar and lounge from nightlife impresario Rande Gerber and the Gerber Group.
W Fort Lauderdale will mark the W brand’s debut in Florida, with a second
W brand hotel, W South Beach, set to open later this spring. With
10 years of proven success, W Hotels will triple its footprint by 2011
in vibrant primary destinations around the world, from Barcelona to London,
Santiago to St. Petersburg, and Shanghai to Bali.
About W Hotels Worldwide
|Also See:||W Hotel Fort Lauderdale Will Rise 23 Stories, Cost $220 million; Key Partner, CL Financial of Trinidad, Will Own the Finished Hotel / Aug 2003|