News for the Hospitality Executive
PolyU’s School of Hotel and Tourism Management to Host
Forum on China Hotel Brand Development in Nanjing, Jiangsu Province,
China from 27 to 28 April 2009
March 17, 2009 - Co-organised by The Hong Kong Polytechnic University (PolyU) and the Jiangsu Provincial Tourism Bureau, and co-hosted by PolyU’s School of Hotel and Tourism Management (SHTM) and Jinling Hotels and Resorts Corporation, the 3rd International Forum on China Hotel Brand Development will take place in Nanjing, Jiangsu Province, China from 27 to 28 April 2009.
The Forum is sponsored by the K. Wah Group and supported by the China Tourist Hotels Association.
In response to the fast expanding opportunities in the hospitality industry in China, PolyU’s School of Hotel and Tourism Management is proud to have initiated the International Forum on China Hotel Brand Development in 2007. The Forum has been successful in providing an invaluable platform for industry practitioners, academics and government officials to discuss the development and management of hotel brands in China, and it has since become one of the most important forums in fostering open discussions on this important topic.
Professor Kaye Chon, Chair Professor and Director of SHTM, said, “I am pleased to note that, due to our location and history, our School is uniquely positioned to play a leading role in facilitating the development of China’s hospitality industry. I am certain that the Forum will provide impetus to the further development and management of branding particularly for Chinese hotel chains.” He added, “This year, I am delighted that we have the strong support from the Jiangsu Provincial Tourism Bureau and the Jinling Hotels and Resorts Corporation. I also thank the K.Wah Group for sponsoring this Forum for the third year.”
The Forum will be organised around, but not limited to, the following topics:
PolyU’s School of Hotel and Tourism Management is a leading provider of hospitality education in the Asia-Pacific Region. It is ranked No. 4 among the world’s top hotel and tourism schools based on research and scholarship, according to a study published in the Journal of Hospitality & Tourism Research in 2005.
With 60 academic staff drawing from 18 countries, the School offers programmes at levels ranging from PhD to Higher Diploma. It was awarded the “2003 International Society of Travel and Tourism Educators Institutional Award” in recognition of its significant contribution to tourism education, and is the only training centre in the Education and Training Network in Asia recognized by the United Nations World Tourism Organization.
Ms Pauline Ngan
|Also See:||Recap: 2nd International Forum on China Hotel Brand Development / May 2008|