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Luxury Hospitality Chains Continue to Select The Private Label Company
for Highly Innovative Distribution, Sales and Marketing Solutions

A Unique Approach to Maximizing Brand Recognition and Reaching Full Sales Potential Catches On

NEW YORK (March 13, 2009) – On the heels of signing such prestigious clients as Rocco Forte Collection and Banyan Tree Hotels & Resorts, The Private Label Company (“The PLC”) continues its expansion with seven new hotel groups joining its portfolio.  A company of consummate professionals with broad-ranging expertise in private label sales and marketing, voice services, consultation, reservation and distribution technology, as well as eMarketing solutions, The PLC is proving to be the ultimate resource for visionary hoteliers who want to achieve greater revenue and profitability. 

Specialized in customizing cost-effective, results-driven solutions, The PLC’s value has already been recognized by several of the industry’s most prominent, luxury, global hotel companies.  Most recently, a new batch of flourishing hospitality brands has tapped The PLC to represent them in various sales and marketing capacities.  They include: 

  • Taj Hotels, Resorts and Palaces - Headquartered in India and owned by India’s premier business house, Tata Group, Taj Hotels, Resorts and Palaces is comprised of more than 60 hotels in 45 locations across India with an additional 15 international hotels in the Malaysia, United Kingdom, United States of America, Bhutan, Sri Lanka, Africa, the Middle East and Australia.
  • Six Senses Resorts & Spas – Headquartered in Bangkok, Six Senses is a leading luxury resort and spa management and development company with 17 properties in seven countries including Maldives, Thailand, Vietnam, Oman, Fiji, Jordan and Spain.
  • Jebel Ali International Hotels – Jebel Ali International Hotels in Dubai has firmly established itself as one of the leading hospitality companies in the Middle East. From the luxurious 5-star Jebel Ali Golf Resort & Spa to the exquisite Hatta Fort Hotel mountain retreat, Jebel Ali International Hotels provides its guests with an inspiring selection of unique properties that emulate the ultimate, true Arabian hospitality.
  • Classical Hotels – Owned by the market leader in the hotel sector – N. Daskalantonakis Group – Classical Hotels is a rapidly growing company representing 16 luxurious properties located in the major cities of Greece, with future expansion projected in the Balkans and Eastern Europe.
  • Barceló Hotels & Resorts – With a portfolio of 185 hotels in 15 countries, Barceló Hotels & Resorts, based in Palma de Mallorca, Spain, is among the world’s top 30 hospitality and travel companies.  Its properties are located in key European cities, North America, Africa, and Latin America and the Caribbean.
  • Hersha Hospitality Management – Headquartered in Pennsylvania, Hersha Hospitality Management provides turnkey hotel management and asset management for properties with leading brand affiliation. With its highly experienced team, Hersha Hospitality Management also invests in a collection of upscale boutique hotels in New York and Pennsylvania. 
  • Denihan Hospitality Group – Recognized as one of the “Top 100 Management Companies” by Hotel Business Magazine, Denihan Hospitality Group is headquartered in New York with a diverse portfolio of brands including Affinia Hotels, The James, and The Benjamin. Other affiliate hotels include the Surrey Hotel and the Eastgate Tower.
“It is a great honor to have been selected by these esteemed hotel companies from around the globe,” said Jimmy Suh, managing director of The PLC.  “As a strategic business partner, our objectives and benefits are mutually aligned with those of the hotels we serve.” 

He continued, “By customizing our offerings to each client’s distinctive brand and vision, we are systematically able to increase their global visibility, revenue and market share in a strategic, thoughtful manner.” 

About The Private Label Company, LLC. (The PLC)

The Private Label Company, LLC, ( is a joint venture between The Leading Hotels of the World, Ltd. and Trust International.  Launched in January 2007, The PLC has become a premier company providing superior distribution technology, sales and marketing services to luxury hotel companies around the world. Among its many other illustrious clients are Rocco Forte Collection, Banyan Tree Hotels & Resorts, Langham Hotels, Okura Hotels & Resorts, Six Senses Resorts and Spas, André Balazs Properties, West Paces Hotel Group, Grupo Habita Hotels, Classical Hotels and Resorts, Hersha Hospitality Management, and Taj Hotels, Resorts and Palaces. Using the offerings of The PLC, a hotel company can immediately extend its distribution to meet demands around the world.  The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.


Ani Zerounian
Director, Public Relations
The Leading Hotels of the World, Ltd.
99 Park Avenue
New York, NY 10016
Tel: 212.515.5782


Also See: The Private Label Company Offers Customized Sales and Marketing Solutions for Luxury Hotels and Resorts; A Multi-Platform Approach Overcomes Operational Limitations and Increases Profitability / February 2009

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