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The Carneros Inn Increases Online Bookings and Average Daily Rate
with EveryScape WebScape Technology

WALTHAM, Mass. (March 19, 2009) – Today, EveryScape, creator of “The Real World Online,” announced that they helped The Carneros Inn in Napa Valley, CA increase online bookings by 43% and Average Daily Rate by 23% with their innovative WebScape technology.  This WebScape, a fully navigable and interactive 3D replica of The Carneros Inn, allows website visitors to virtually walk around the property as though they were there themselves.

“We realized that to get ahead of our competitors and increase bookings we had to step up our strategy online,” said Brian Gipson, former Director of Sales and Marketing at The Carneros Inn. “As soon as we saw a demo from EveryScape we knew a visual experience was exactly what we were looking for. Now guests can experience the true feel of the entire resort with one click of their mouse and from the comfort of their home.”

WebScapes allow prospective travelers to experience a destination or property prior to booking a trip, giving them the confidence to book online.  WebScapes have been shown to increase online bookings, boost group sales and even empower meeting planners to be better advocates for participating properties.

Further details of the results driven by WebScapes can be found in a white paper on The Carneros Inn. 

If you would like to download a copy of the white paper, visit 

About EveryScape, Inc.
EveryScape, Inc. is creating The Real World Online through a visual and interactive platform for local search that creates a virtual experience of all metropolitan, suburban and rural areas. EveryScape will ultimately let users share their stories and opinions about real-life daily experiences against a backdrop ranging from streets and cities, communities, restaurants, schools, real estate and the like. Leveraging its patented HyperMedia Technology Platform™, EveryScape is using a simple, highly scalable approach that allows the company to tap into local communities and users in building out the online world. EveryScape is headquartered in Waltham, Mass. and is venture backed by Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group. Find out more at

Rebecca MacQuarrie
Director of Marketing/Director of Ambassador Program
716 Main St.
Waltham, MA  02451
(p) 781.250.4763 | (f) 781.893.5797
(e) [email protected] |


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