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Ronan Henaff Appointed General Manager
of The Setai, New York
 
Former GM of Cipriani Club 55 Wall Street
 
New York, NY (January 13, 2009) � The Setai Group and Zamir Equities, developers of The Setai, New York, are pleased to announce the appointment of Ronan Henaff as general manager of the exclusive: The Setai, New York.  Located at 40 Broad Street in the heart of the Financial District, The Setai, New York will boast over 44,000 square feet of private amenity space including the members-only Setai Club, which includes The Setai Spa featuring Daniela Steiner, as well as the celebrated SHO Shaun Hergatt restaurant. 
 
No stranger to the Financial District and the downtown scene, Henaff joins The Setai, New York team from Cipriani Club 55 Wall Street, where he was general manager for several years.  During his tenure at Cipriani Club 55 Wall Street, Henaff successfully launched a 140-seat restaurant, private club and spa, ran the banquet operations and supervised the destination�s hospitality services.
 
Prior to the opening of The Setai, New York, Henaff will direct, manage and oversee the launch of all operations at the property.  Henaff and his executive team will launch the opening of SHO Shaun Hergatt restaurant, The Setai Club and The Setai Spa featuring Daniela Steiner.  The restaurant, which is open to the public, will ready be in February 2009.  The exclusive club and spa, which will cater to the most discerning �who�s who� of Manhattan, is scheduled to open in March 2009.
 
�We are delighted to have Mr. Henaff as part of the Setai family,� said Ted Wright, president and chief executive officer of Setai Hotels & Resorts.  �He is a true professional host who understands the unique Setai standards of quality and execution.�
 
�Mr. Henaff is one of the top hotel and restaurant management professionals internationally,� said Asher Zamir, developer of The Setai, New York and principal of Zamir Equities.  �We are excited to have his vast experience on our team.  We look forward to creating a new ambiance and setting for the Financial District to become one of New York�s hottest destination areas.�
 
With 16 years of hospitality experience, Henaff has an extensive record of achievement in hotel and restaurant management in New York City, California and Paris, France.   Prior to joining Cipriani Club 55 Wall Street, he served as the Director of Food and Beverage at the Carlyle Hotel in New York City as well as the Food and Beverage Manager for the Ritz-Carlton in New York, San Francisco and Marina Del Rey, California.  
 
Under his management his restaurants and hotels, at his various positions, Henaff has won �Best New Restaurant of the Year� by four major publications, including Departures, Travel and Leisure, Esquire, Zagat Survey and has won the prestigious �5 Star Diamond Award 2003� from the American Academy of Hospitality Sciences. 
 
Henaff received his Bachelor�s Degree in Hotel and Food Administration from the world-renowned hospitality school Ecole Hoteliere de Lausanne in France.
 
For more information on The Setai, New York please visit www.setainy.com or call (212) 968-8880.  For membership information on The Setai Club please visit www.setaiclub.com or call (212) 363-5418.
 
The Setai, New York:
After the success of The Setai, South Beach in Miami, The Setai Group, have teamed up with New York-based developer, Zamir Equities to create The Setai, New York, a 34-story condominium located at 40 Broad Street in the heart of the Financial District.  Designed by Robert D. Henry Architects, LLC., The Setai, New York will boast over 44,000 square feet of amenity space, designed by, including the members-only Setai Club and Setai Spa featuring Daniela Steiner, along with the SHO Shaun Hergatt restaurant.  The Setai, New York will also feature a private dining room and wine cellar, state-of-the-art health club and concierge service.  Other amenities include the �Aarias� rooftop lounge and library, a private state-of-the-art resident�s gym and social lounge, and a 24-hour attended lobby.  Residences designed by world-acclaimed architect Jean-Michel Gathy of Denniston International, Kula Limpur, Malaysia, will be ready for occupancy in Winter 2009.  The Marketing Directors, Inc. is the marketing and exclusive sales agent for The Setai, New York.  For more information please visit www.setaiNY.com or call (212) 968-8880.
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Contact:

Kanessa Tixe
212.868.1900 x258, 
[email protected]
 www.setainy.com

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Also See: South Florida's Priciest Hotels Must Now Consider a World of Declining Fortunes / October 2008
Jonathan Wright Appointed Executive Chef for The Setai, South Beach, Miami / July 2007
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