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The Plasencia Group Reinstates its
Distressed Hotel Advisory Practice

Services aimed at helping owners and lenders of distressed hotel properties


TAMPA, FL – January 14, 2009 - Responding to the need expressed by its longstanding clientele, The Plasencia Group today announced that it has reinstituted its Distressed Hotel Advisory practice.  TPG’s hotel experts provided similar services in past recessions to owners and lenders of distressed hotels and resorts. 

Lou Plasencia, the firm’s Chairman & CEO, stated, “Our advisors and consultants are once again responding to those lenders and private investors who are requesting our expert counsel as related to their troubled hotel loans and investments.  Lodging is a very management-intensive business that requires diligent oversight, especially during economic downturns.  We are pleased to be able to offer our clients a seasoned team of veterans to help them through this portion of the economic cycle, just as we have done during the past three recessions.” 

The Distressed Hotel Advisory practice is focused on the specific needs of lenders, special asset departments, and owners faced with distressed hotel properties, hotel defaults or foreclosures, as well as those seeking to strategically position their hotel assets to survive the current economic downturn.  Those services being provided include:

  • Valuation analysis:  Opinions of value
  • Portfolio reviews:  Identification of potential problem assets and strategic direction
  • Portfolio and property strategy: Determining course of action for specific assets
  • Budgeting oversight: Revenue enhancement and expense reduction directives
  • Asset management:  Owner representation with manager/operator
  • Negotiation:  Assistance with brand or management agreements or amendments
  • Capital expense analysis:  Compliance and return on investment analysis
  • Contract compliance review:  Borrower, manager/operator, brand, etc.
  • Intermediary services:  Between lender and borrower or operator
  • Receiverships: Court-appointed trustee
The Plasencia Group’s team of hotel experts includes individuals with successful careers in hotel ownership, operations, management, and investments.  Senior team members have financial, legal, marketing, and asset management expertise with a collective 150 years of hotel experience. 

About The Plasencia Group, Inc. 
Founded in 1993, The Plasencia Group is a national hospitality investment consulting and advisory firm with offices across the country.  The Plasencia Group provides personalized investment opportunities and services to life insurance companies, banks and pension funds, and owners of hotels, resorts, and golf courses throughout the United States, Canada and the Caribbean.  TPG offers a full range of value-added solutions, including hotel asset management, strategic advisory services for distressed hotel properties, portfolio analysis, operations benchmarking, hotel development and management consulting, operator and franchise negotiations, debt and equity placement, and expert witness testimony.  Information available at


Karen Brand
Vice President, Marketing & Communications
The Plasencia Group, Inc.
4107 N. Himes Avenue, Tampa, FL 33607
203.202.4549 Cell  l  813.932.4321 Fax

Also See: The Plasencia Group Advises on Sale of Historic Sagamore Resort for $88 million / September 2008
The Plasencia Group Advises Premier Hotel Corporation on Acquisition of Cabot Lodge Gainesville (FL) / November 2007
The Plasencia Group Arranges Sale of Premier Hilton Hotel in East Cleveland / November 2007
The Plasencia Group Advises on Sale of Hilton Garden Inn Cupertino (CA) / July 2007
The Plasencia Group Retained by Lane Hospitality for Investment Advisory Assignment / May 2007
The Plasencia Group, Inc. Announces New Hotel Debt Placement Division; Stephen Kindl Named Managing Director / November 2006
The Plasencia Group, Inc. Advises MeriStar Hospitality Corporation In the Sale of Seven Florida Assets / February 2006
The Plasencia Group Expands Sun Hospitality Advisors Division With San Francisco Office / January 2006
Plasencia Group, Inc. Offers Aggressive Lodging Investment Roadmap for 2006 / January 2006
The Plasencia Group, Inc. Advises Islandia Associates, LTD in Sale of Hyatt Regency Islandia Hotel / Jnauary 2006
The Plasencia Group, Inc. Advises Thayer Lodging Group on the Sale of Eight Properties to Pyramid Hotel Advisors, LLC Properties Combine Geographic Diversity, Performance and Growth Potential / July 2005
Robert C. O'Leary Named Vice President of the The Plasencia Group's Sun Hospitality Division / March 2005
The Plasencia Group Is Exclusive Marketing Advisor on Sale of Long Beach Hilton / January 2005
The Plasencia Group Appoints Brian K. Rodgers as Senior Associate, Western Region / Aug 2004
The Plasencia Group Appoints Stephen Kindl as Regional Vice President for the Northeast / July 2004
The Plasencia Group Advises on the Sale of the San Jose Wyndham / July 2004
The Plasencia Group Advises on the Sale of the Marriott Irvine, Orange County, California / June 2004
The Plasencia Group Appoints Eric M. Holtze as Director of Financial Analysis / June 2004
The Plasencia Group Launches Sunbelt Hospitality, Led by Robert Wiemer in Houston / March 2004
The Plasencia Group Advises on the Sale of Interest in the Don Cesar Beach Resort / December 2003
The Plasencia Group Advises on the Sale of the Hilton Garden Inn, Ybor City, Tampa / Sept 2003
The Plasencia Group Appoints Jessica L. Corcoran Director of Marketing and Business Development / Aug 2003

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