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Marco Eduar Scherer Appointed General Manager of the 113-room
Vero Beach Hotel & Spa in Vero Beach, Florida

VERO BEACH, FL (January 19, 2008) – Kimpton Hotels & Restaurants, a collection of boutique hotels and chef-driven restaurants in the US and Canada, today announced that veteran hotelier Marco Eduar Scherer has been appointed general manager of the 113-room Vero Beach Hotel & Spa, formerly Vero Beach Hotel & Club.  The AAA four-diamond award-winning oceanfront boutique hotel in Vero Beach, Fla became the 43rd property in the Kimpton family on Nov. 11. 

“The Vero Beach Hotel & Spa offers a fun and refreshing escape on Florida’s Treasure Coast,” said Scherer.  “I look forward to welcoming guests to unwind and discover Vero’s charming seaside boutiques, pristine beaches, lively cafes and galleries and introducing them to Kimpton’s playful and innovative brand of hospitality.”

In his role, Scherer will be responsible for overseeing the hotel’s transformation to a friendly Kimpton hotel, rich in character and brimming with warmth. He will manage the day-to-day operations behind implementing some of Kimpton’s most iconic guest experiences, including “Guppy Love” – goldfish companions upon request, hosted evening wine hour, fluffy leopard and zebra print robes and welcoming living-room-style lobbies.  He will also be responsible for overseeing the completion of the on-site spa slated for fall 2009.  

Scherer joins the Vero Beach Hotel & Spa from Hotel Madera, an 82-room Kimpton hotel in Washington, D.C., where he served as the general manager for nearly three years.  With more than 15 years experience, Scherer also worked as the general manager of the Royal St. Charles Hotel in New Orleans and as assistant general manager for the Hotel Monaco in Chicago, also a Kimpton hotel.

Scherer received his bachelor’s degree in International Business and Marketing from the University of Missouri-Columbia.

Located on one of the country’s most exclusive and pristine beaches in Vero Beach, Florida – less than two hours from Palm Beach and Orlando International Airports – the Vero Beach Hotel & Spa offers 113 West-Indies-style designer guest rooms appointed with dark mahogany woods, Jerusalem stone flooring, granite countertops, flat screen televisions, sumptuous bedding and spacious balconies overlooking the spectacular Atlantic Ocean.  Popular with guests are the adjacent oceanfront Indigo Room restaurant and Heaton’s Reef Bar & Grill.  Favorite hotel amenities include private beach, heated ocean view pool, complimentary evening wine hour for overnight guests, fitness center, golf privileges at private clubs, an executive boardroom and private event room, concierge, laundry, valet parking and business center services.  A full-service onsite spa is scheduled for completion in the fall of 2009.  Until then, guests can enjoy Kimpton’s signature in-room spa services including massage, body and facial treatments. Address: 3500 Ocean Drive, Vero Beach, Florida For more information call 1-866-602-VERO or visit the 

San Francisco-based Kimpton Hotels & Restaurants, a collection of boutique hotels and chef-driven restaurants in the US and Canada, is an acknowledged industry pioneer and was the first to bring the boutique hotel concept to America.  Founded in 1981 by Bill Kimpton, the company is well-known for making travelers feel welcomed and comfortable while away from home through intuitive and unscripted customer care, stylish ambience and having a certain playfulness in its approach to programs and amenities. Each hotel provides a range of exciting culinary experiences through affiliated, top-rated, destination chef-driven restaurants.  Kimpton leads the hospitality industry in ecological practices through its innovative EarthCare practices that span all hotels and restaurants. Privately held Kimpton has consistently earned the highest ranking customer satisfaction scores by the Market Metrix Hospitality Index, exceeding all other hotel companies including those in luxury and upscale segments. Among the company’s newest properties is EPIC Hotel and Area 31 restaurant in Miami, which opened December 2008.  Currently, projects are underway in New York City, Philadelphia, Atlanta, Baltimore, Chicago and Virginia. For more information, please visit or call 1-800-KIMPTON.


Kimpton Hotels 
Jamie Law / 415-955-5495

Also See: Kimpton Set to Open the 411 room EPIC Hotel in Downtown Miami / November 2008
Gloria & Emilio Estefan and Benchmark Hospitality International Open the The $50 million Costa d'Este Beach Resort in Vero Beach, Florida / June 2008



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