News for the Hospitality Executive |
. Award winning hotel company taps LMG�s Returnity� services to spearhead electronic guest communications program |
Tempe, AZ � January 21, 2009 � LMG Data Mining, a leading provider of data warehousing and business intelligence services to the luxury resort industry, has been selected by Kohler Hospitality to develop a personalized guest communications program for its collection of award-winning properties, including the AAA Five Diamond American Club, LMG President Tom Littleton announced today. �We�re thrilled to have the opportunity to work with Kohler and look forward to developing and tailoring a series of strategic e-mail applications through our Returnity� program, allowing them to not only communicate with their guests on a personalized, frequent basis, but ultimately increasing repeat business, growing their proprietary email database and optimizing guest spending,� said Littleton. LMG�s Returnity� application creates electronic communications that allow hotels and resorts to communicate with their guests through a series of one-to-one programmable emails messages, reservation confirmation, pre-arrival message and departure note via specifically designed software that resides on the property. �Returnity� is a proven, powerful communications/marketing tool, and given LMG�s track record and distinguished list of luxury properties, we�re confident these initiatives will have an immediate impact on our overall marketing strategies and profitability, while allowing us to further enhance the overall guest experience,� said Shawn Boeldt, manager of reservations & leisure sales. Kohler�s collection of properties include The American Club, Inn on Woodlake, The Carriage House and Riverbend, all located in Kohler, Wisconsin. LMG DATA MINING
KOHLER
|
Contact:
Tom Littleton
|
.