News for the Hospitality Executive
Trust International Implements Full CRS Services for HUSA
Takes Dominant Position In Spain’s CRS Provider Marketplace
Frankfurt, Germany and Barcelona, Spain (February 22, 2009) — Global hotel distribution leader Trust International secured a new contract and has implemented its full suite of centralized reservation systems (CRS) for Barcelona-based HUSA Hoteles, which operates more than 160 three- and four-star hotels in key business and leisure destinations, including Spain, Belgium, Argentina, the U.S., Egypt and Morocco. With the contract win, Trust has solidified its position as the largest CRS and distribution provider for hotel chains in Spain.
HUSA has made the move to Trust International as one of multiple strategic initiatives, including the launch of HUSA’s private label global distribution services (GDS) code (GP) and the integration with their new in-house CRS that powers its own internet booking engine and call center reservation system.
“When we decided to launch the HUSA Hoteles brand in the GDS, and then to transition to private label, we knew success would require a partner known for reliable technology and service excellence,” said Joan Gaspart Solves, President of HUSA Hoteles. “Trust International has clearly met both of these needs by adding the latest technology, a culture of continuous improvement and a deep understanding of our requirements and goals. Trust will enable us to exploit new opportunities while focusing on our core business and managing the resulting company growth.”
Improved Operational Efficiencies & Cost Savings
The transition to Trust International has enabled HUSA to move away from its previously complex operational procedures of maintaining four separate CRSs, which left them with the arduous task of updating content, rates and inventory in multiple places. Trust International’s consolidation to Voyager|CRS as a single distribution platform, complete with a two-way Trust|Connect interface with HUSA’s own CRS, has introduced a previously unseen level of real-time functionality along with the best service levels in the industry. These changes have immediately translated into substantial operational efficiencies, improved data integrity and a single image of inventory, all of which represent significant cost savings and the priceless opportunity to grow HUSA’s business in both GDS and IDS (internet distribution systems) channels.
Graham Bray, Regional VP for Europe, Africa and the Middle East added, “We’ve had an excellent transition experience with the HUSA team, with all members working together to complete the selection process and cutover in six months, with the actual implementation completed in well under 60 working days. We look forward to working closely with HUSA Hoteles to maximize their growth in these important electronic channels.”
HUSA is now accessible in all major GDS under the brand new private label code GP.
“We are very proud to have HUSA Hoteles as our newest partner in Spain, and are absolutely thrilled to add the third largest Spanish hotel group to our impressive list of client brands in Spain,” said Richard Wiegmann, COO & Managing Director of Trust International. “It has been a great pleasure working with the team at HUSA Hoteles since our first meeting. In light of today’s difficult economic times, we are seeing a number of leading hotel groups like HUSA choosing Trust International for our unmatched ability to impact their bottom line through maximum bookings at minimum total cost.“
The group is structured in two business divisions clearly differentiated: Husa Hotels, the first private chain in the history of the Spanish hotel industry, and Husa Restaurant Services, divided in three business areas: Husa Restaurants, devoted to catering establishments and chains, Husa Groups, devoted to catering services for private companies and institutions, and Prats Fatjó, specialized in catering services since 1917.
Trust International is one of the world’s leading CRS providers and international hospitality partners. Trust’s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine and third party integration to PMS, RMS and CMS systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.
Via Trust’s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services.
Established in 1989 Trust International is renowned for its highly reliable
reservation platform, continuous investment in system software and hardware
and delivery of superior customer value. (www.trustinternational.com)
|Also See:||Dorint Hotels & Resorts Employs New Trust International End-To-End CRS/CRM Solution; Sees Improved Sales, Guest Interaction, Campaign Management, Efficiency / February 2009|
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|Trust International Establishes Interface with Booking.com / October 2008|
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|Trust International Marks Successful First Half of 2008 With 7 New Clients and Increased Hotel Booking Volume / July 2008|
|Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008|
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|The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008|
|Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008|
|TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008|
|Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008|
|Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008|
|NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008|
|Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008|
|Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007|
|Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007|
|TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007|
|The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007|
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