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Stuart Dean Co. Debuts Sustainable, Self-Cleaning,
UV-PCO Surface Solutions

The leading restoration and maintenance company is transforming all surfaces—from glass to stone,
brick and stucco, roofing to siding, driveways and concrete; and all types of fabrics and flooring—
into sustainable, self-cleaning, air-purifying, and odor-eliminating materials; The new PURETi™
technology, developed by CSG, uses UV-light, not chemicals, to create clean
surfaces that benefit the environment.


New York—February 19, 2009—As part of its proclamation to make “2009 the Year of Preventive Maintenance,” Stuart Dean, headquartered here, is unveiling a new, sustainable technology that reduces surface-cleaning maintenance costs up to 50 percent and reduces the water, energy, chemicals and labor expended in cleaning. Developed by joint venture partner CSG of Rochester Hills, Mich., the PURETi™ solution transforms any interior or exterior surface into a material that proactively eliminates grime and bio-film build-up, improves air quality, and eradicates organic malodors.

As part of the agreement, Stuart Dean will serve as the exclusive hospitality sales, service and application partner for the PURETi™ product line – which includes: PURETi Clear™, PURETi Clean™ and PURETi Fresh™. CSG, the worldwide leader in environmentally-beneficial surface treatments, selected Stuart Dean as its exclusive partner based on the company’s proven track record of providing effective preventive-maintenance services to more than 10,000 hotels over the past 77 years.  

“The idea of using light to clean, not chemicals, may seem too good to be true,” said Jim Degan, Chief Executive Officer of Stuart Dean Co. “However, as with all truly innovative technologies, PURETi™ surface treatments were developed through years of research and scientific breakthroughs. The end result is family of sustainable products that greatly benefit the environment while supplying the world with tangible solutions to dirt and odor. Only Stuart Dean is bringing PURETi™ to hotels around the world.

Half the time, half the grime 

“By using the most advanced water-based ultraviolet photo-catalytic oxidation (UV-PCO) technology available today, surfaces treated with this technology will need to be cleaned less often and it’s easier when it is done,” he said. “With an efficacy of up to three years, PURETi™ cuts water, energy, chemicals and labor used in cleaning in half, dramatically improving a hotel’s performance and reducing its maintenance while providing a quick ROI.”

Esteemed author and inventor Arthur C. Clarke, said: “Any sufficiently advanced technology is indistinguishable from magic.” Although the benefits of PURETi™ seem magical, Stuart Dean Director of Hospitality Greg Schall said they are possible through UV-PCO. Likewise Dr. Alexander Orlov, a global authority on materials for environmental protection, said the PURETi™ photo-catalytic technology can have a magnificent impact in the United States: “PURETi™ UV-PCO technology is an exciting development, which can address environmental and public health issues faced by large cities using a sustainable manner.”
Through the use of two transformational technologies, PURETi™ is comprised of two surface treatments that actually fight the growth of dangerous microbial contaminants non-stop for years. The technology uses light to continuously and proactively break down all organic materials, including grime, bio-film, smog-causing green house gases, harmful volatile organic compounds (VOCs), and stubborn organic odors such as tobacco smoke or fire damage. For a technical explanation of how the process works, click on this link:

“Imagine a hotel that actually cleans itself from the outside in,” Schall said. “Glass windows that are treated with PURETi Clear™ create a super-hydrophilic surface, allowing water to sheet away non-organic residue. Stone, Stucco, Brick, and Cement building facades treated with PURETi Clean™ actively reduce levels of smog, and stone, ceramic tile, painted walls, plastic, and metal surfaces reject organic odors from smoke, the human body and agricultural waste. Even fabrics treated with PURETi Fresh™, with as little as two days exposure to light, will remain fresh smelling and odor free for years – with one application.”

“We chose Stuart Dean as an exclusive partner because of its unmatched experience and track record as an innovator in the hospitality market,” said Craig Andrews, Chief Executive Officer, CSG. “The fact that the most trusted name in restoration and maintenance is bringing both of CSG’s transformational technologies to the hospitality industry is very exciting.”

The only nationwide company of its kind, Stuart Dean is an approved vendor for: Hilton Hotel Corp.: Conrad Hotels / Hilton Hotel & Resorts / Doubletree / Embassy Suites, Hyatt Hotels & Resorts, InterContinental Hotel Group, Loews Hotels, Mandarin Oriental Hotel Group, Marriott Hotels & Resorts: JW Marriott / Renaissance Hotels / Marriott Courtyard, Peninsula Hotels, Ritz Carlton Hotel Co., Starwood Hotels & Resorts: Westin Hotels  / W Hotels / Sheraton, Fairmont Hotels & Resorts and Avendra. For more information, visit or call 312-640-9690.

About Stuart Dean

Founded in 1932, The Stuart Dean Co.  serves as the nation’s largest and only nationwide restoration and maintenance company, specializing in stone, metal, and wood refinishing & maintenance. Stuart Dean was the first to field-apply clear synthetic lacquer to architectural metals to prevent corrosion. Today the company provides these preventive-maintenance services to the industry’s leading full-service and luxury hotels and is an approved nationwide vendor of virtually every major brand. For ongoing public-area preventative maintenance or renovation of guestroom bathrooms, Stuart Dean's 65 project managers and 500+ company employed expert technicians are ready to serve. 
Headquartered in New York, the company’s owned and operated regional offices are located in Atlanta, Ga.; Boston, Mass; Charlotte, N.C.; Chicago, Ill.; Cleveland and Columbus, Ohio; Dallas and Houston, Texas; Los Angeles, Orange County, San Diego and San Francisco, Calif.; Miami, Orlando, and Tampa, Fla.; Nashville, Tenn.; New York; Norfolk and Richmond, Va.; Philadelphia and Pittsburgh, Penn.; Phoenix, Ariz.; Seattle, Wash.; St. Louis, Mo.; Washington, D.C.; and Toronto, Canada. For more information visit or call Greg Schall, Director of Hospitality, at (312) 640-9690 or 800-322-3180.


Barb Worcester
Tel: (440) 930-5770

Greg Schall
Director, Hospitality 
Stuart Dean Co., Inc.
Tel: (312) 640-9690


Also See: Stuart Dean Co. Proclaims 2009 “The Year for Preventive Maintenance” / February 2009

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