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Softscribe Wins hotelSystemsPro Account
Remote access delivered by leader in affordable, high performance, web-based enterprise
 solutions for sales, preventative maintenance and guest service

ATLANTA, February 16, 2009 – Softscribe Inc., a technology Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, today announced hotelSystemsPro retained its services to develop and execute strategic public relations campaigns that build visibility and help drive sales.
With an installed base of more than 2,000 North American properties and 10,000 users, hotelSystemsPro recently expanded to larger offices in Atlanta to accommodate its growth, which has topped 30 percent each year for the past several years. “Today, hotel companies are looking for low-cost, feature-rich and easy to use ways to boost market share and profitability plus a disciplined system that increases both staff and property productivity,” said Chip Carroll, hotelSystemsPro president and co-founder. “That is exactly what our web-based enterprise solutions deliver for sales and catering, preventative maintenance, guest service, and online marketing.  Our partnership with Softscribe will help us extend that message loud and clear across the industry.”
A model for leadership and innovation

Michael Squires, president of Softscribe Inc., said hotelSystemsPro delivers three valuable benefits to hotel companies operating in today’s demanding economy:
  • Remote access to their company’s performance data for more efficient operations and reduced costs; 
  • Ability to scale solutions across different property types and flags; 
  • A 100% money back guarantee within a culture of partnership with clients. 

Julie Keyser-Squires encourages companies to “lead, innovate and add value.”


hotelSystemsPro provides the industry with exactly what it needs right now,” Squires said. “It is the reason their monthly sales have exceeded 100 properties in recent months. We look forward to helping them achieve even greater growth this year.”

Founded in 1996, hotelSystemsPro is a technology company operated by hospitality professionals who provide high performance, ASP-based enterprise property solutions that help hotel companies grow market share through better management of assets, increased sales, reduced operating expenses, and a higher quality guest experience. hotelSystemsPro partners with clients to provide solutions that scale across a broad range of properties in North America and around the world. Whatever the size of the property or its challenges, hotelSystemsPro products do the heavy lifting for hotel operators to streamline operations and boost staff productivity and profitability. Solutions include hotelSalesPro, hotelCateringPro, hotelSystemsPro and hotelWebSpace. For more information, visit

About Softscribe® Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise, and fresh client-tailored Internet public relations and marketing programs to help companies targeting the green tourism + hospitality, green government and related markets drive sales and reach their business goals.   We do this with an emphasis on relationships and our customized blend of social media + traditional public relations + technology-based solutions.  We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies.  We would love to help you, too. For more information please visit


Julie Keyser-Squires, APR 
Softscribe Inc.


Also See
Softscribe Launches Video Email Snacks / One-Minute Video Face Mails Create Personal Messaging Experiences, Up to 25% Jump in Click Throughs / January 2009

Softscribe to Sponsor Youth Birding Competition for 4th Consecutive Year; Committed to Helping Young People Build Lifelong Learning Habits and a Respect for Nature, PR Firm Helps Georgia DNR Program Soar / November 2008

Softscribe® Inc. Renews Five Existing Hospitality Clients; Trust, Partnership, Futuristic Thinking and Increased Sales Cited as Renewal Reasons / July 2008

Softscribe® Inc. Execs Identify Key Hospitality Trends: New Media, 'Green' Top the List; High level trends from three 1Q'08 Conferences are: New media creates online communities; Green is the new luxury; Hoteliers are tasked to make foreign visitors feel welcome / April 2008

Softscribe® Inc. Boosts Sales for New Client Flyte Systems with Benefit Message Campaign; Public relations strategy aids Flyte Systems to surpass forecast / March 2008

Softscribe Inc. Spins Off Keyword Research, Website Optimization as Standalone Products; Hoteliers can increase online bookings. Clients JDA, Aptech deploy new keywords, optimized Web pages to boost search engine visibility, increase sales / June 2007

Softscribe® Inc. Wins Two New Clients; MEGA International, The Rainmaker Group Boost Visibility, Growth / September 2006

How a Flattening World Impacts Hoteliers / John Burns, Julie Keyser-Squires and Michael Squires / July 2006

Softscribe Inc. Launches College Intern Program; Adam Travis, business major at Georgia State University, tapped as first intern / June 2006

Softscribe Inc. Sponsors Georgia’s First Youth Birding Competition; Team Event for Teens Develops Professional Abilities: People Skills, Goal Achievement, Respect for Nature / May 2006

Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing / Polly Wade / February 2006

Customer Stories Drive Sales and Reduce Marketing Costs / Julie Keyser-Squires / January 2006

Leading Tech Vendors Drive Sales with Online PR / Softscribe Adds Online PR Product to Fuel Technology Clients’ Sales Growth; Debuts New Website / November 2005


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