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The Private Label Company Offers Customized Sales and
Marketing Solutions for Luxury Hotels and Resorts

A Multi-Platform Approach Overcomes Operational Limitations and Increases Profitability

NEW YORK (February 27, 2009) – Building and maintaining a successful, global luxury hotel brand – no matter the economic climate – is an extraordinary and painstaking feat.  In today’s competitive arena, organizations require turnkey solutions that promote individuality, mobilize worldwide marketing campaigns, as well as provide distribution technology solutions and exceptional sales support.  The Private Label Company (“The PLC”) is that boon to luxury hotel operators, offering scalable, strategic and customized solutions, while keeping a watchful eye on the bottom line. 

A ‘silent partner’ working behind the scenes to maximize revenue, recognition and market share, The PLC acts as an extension of the hotel brand, tailoring sales and marketing solutions to align with each client’s distinctive identity and vision.  Boasting an established global infrastructure and sales managers stationed in key cities around the world, The PLC is an economically-sound complement to a management company’s operations, which operate with limited resources and reach.  For prestigious clients like Rocco Forte Collection, Banyan Tree Hotels & Resorts, and Taj Hotels, Resorts and Palaces, that distinction is exceedingly important and further secured with The PLC. 

To that end, The PLC’s international sales managers aim to relay the unique stories of their clients via in-depth research and a multi-platform approach.  Targeted sales calls, organizing client events and road shows, representation at trade shows, and public relations support are just a handful of the services provided to The PLC’s growing roster of clients.  In addition, The PLC offers a superior distribution technology system that offers an immediate gateway to the world, while enabling the hotel operators to maximize their efficiency.  All of this occurring seamlessly, while The PLC remains completely opaque to the consumer. 

Illustrating the relevance of The PLC in today’s cost-conscious corporate landscape, Banyan Tree Hotels & Resorts  contracted The PLC to produce unforeseen business from New York and Moscow, key feeder markets that until now they had not yet tapped.  By not having to pursue a direct sales effort by hiring their own sales personnel in these significant metropolitan cities, Banyan Tree Hotels & Resorts is able to continue focusing on what they do best – delivering exceptional customer experiences – while simultaneously gaining access to The PLC’s network of agencies and consumers. 

“Our partnership with The PLC has presented us with a cost-saving opportunity,” said Michael Lee, vice president, marketing systems and services at Banyan Tree Hotels & Resorts. “Not only are we reaping the benefits of The PLC’s team of expert salespeople and their enterprise distribution solutions, but our overhead to set up new offices and hiring sales managers has been practically eliminated.  In this dubious economy, having instant access to a global infrastructure such as this has been a great comfort.” 

Jimmy Suh, managing director of The PLC states, “Our mission and promise is to empower the finest hotel groups around the world to maximize their brand recognition and realize their full sales potential.  We are fortunate to have the right resources and a remarkable sales team who is passionate about capturing the most discerning, transient travelers and turning them into guests for our hoteliers.” 

With wealth shifts, currency fluctuations and migrating tastes taking place almost daily in the marketplace, it is important to be cognizant of, and adapt to the changes.  As a pioneer in the industry, The PLC is committed to addressing its clients’ desires and needs, the market’s fluctuations, industry trends, and producing cost-effective ideas that will deliver top-line revenue. 

About The Private Label Company, LLC. (The PLC)

The Private Label Company, LLC, ( is a joint venture between The Leading Hotels of the World, Ltd. and Trust International.  Launched in January 2007, The PLC has become a premier company providing superior distribution technology, sales and marketing services to luxury hotel companies around the world. Among its many other illustrious clients are Rocco Forte Collection, Banyan Tree Hotels & Resorts, Langham Hotels, Okura Hotels & Resorts, Six Senses Resorts and Spas, André Balazs Properties, West Paces Hotel Group, Grupo Habita Hotels, Classical Hotels and Resorts, Hersha Hospitality Management, and Taj Hotels, Resorts and Palaces. Using the offerings of The PLC, a hotel company can immediately extend its distribution to meet demands around the world.  The results are increased revenue, greater brand recognition, and enhanced value for the hotel management company.


Ani Zerounian
Director, Public Relations
The Leading Hotels of the World, Ltd.
99 Park Avenue
New York, NY 10016
Tel: 212.515.5782



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