News for the Hospitality Executive
Loews Hotels Issue a Brand-wide Mandate to Support Local
Fishermen and Independent Purveyors
New York (February 19, 2009) - Innovation is nothing new at Loews Hotels. The company whose Good Neighbor Policy was first-of-its-kind for the hospitality industry and set the standard for corporate philanthropy, now launches “Adopt-A-Farmer,” an initiative supporting partnerships with area farmers, fishermen and independent purveyors. With the launch, Loews Hotels becomes one of the first hospitality industry companies to issue a brand-wide mandate to support and enhance local farming communities.
“At Loews, gourmet is going green,” says Jonathan Tisch, Chairman and CEO of Loews Hotels. “In sourcing locally grown ingredients, many of which are organic or sustainable, we are not only supporting local farms but delighting our guests with fresh, flavorful and environmentally-friendly dishes.”
Sustainable efforts include:
• Loews Coronado Bay Resort in San Diego – The resort partners with 12 local farming communities, and utilizes more than 60 seasonal herbs and vegetables from its own organic garden. One of the resort’s partners, Brandt Beef, is a family-owned producer that raises its animals humanely and naturally without hormones or the use of antibiotics. A pioneer of sustainable methods, Brandt Beef has received the Master Chefs’ Institute Seal of Excellence. To date, Brandt Beef is the only beef producer to receive this honor.As the seasons change, menus at Loews Hotels & Resorts will change to reflect the freshest seasonal ingredients available from their “adopted” farmers. The seasonally inspired, regionally responsible menus will be served in all dining venues at Loews Hotels & Resorts, from casual all-day settings to fine dining restaurants.
"After moving from South Beach to Tucson, I have been delighted to discover the traditions of cooking in the Sonoran desert," said Marc Ehrler, Corporate Executive Chef for Loews Hotels. "A touchstone of this philosophy is regional responsibility, which is why we've reached out to the Tohono O'odham Nation to embrace the traditions of O'odham Himdag (the desert people's way)."
Coinciding with the Adopt-A-Farmer program, Loews Hotels will adopt
a new menu format that spotlights the new program. Guests will find “From
the Garden” selections featuring farm-fresh ingredients harvested with
care by local farmers and fishermen, as well as “Things We Share” selections
designed to bring people together. Loews American Classics will be highlighted
Headquartered in New York City, Loews Hotels & Resorts owns and/or operates 17 hotels and resorts in the U.S. and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS or check www.loewshotels.com.
|Also See:||Loews Hotels’ Chairman and CEO Jonathan Tisch Awards Loews Philadelphia Hotel the company’s Top Honor - Hotel of the Year / June 2008|