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Benchmark Appoints John Branciforte Director of Sales and Marketing
at Cheyenne Mountain Resort, Colorado Springs, Colorado


The Woodlands (Houston), Texas, February 2, 2009 … Benchmark Hospitality International has appointed John Branciforte director of sales and marketing for the Four Diamond Cheyenne Mountain Resort of Colorado Springs, Colorado.  Laura Neumann, vice president and general manager, made the announcement.
"I am so pleased to welcome John to the Benchmark Hospitality International team at Cheyenne Mountain Resort," said Ms. Neumann.  “He brings significant experience with golf resorts to his new role.  We look forward to his active leadership of our sales and marketing programming.”
John Branciforte comes to Cheyenne Mountain Resort with over two decades of hospitality sales and marketing experience.  He previously invested five years of his career with Omni, serving most recently as director of sales and marketing for the Omni Orlando Resort at Champions Gate where he was active in the property’s repositioning.  Mr. Branciforte also held the title of area director of sales and marketing, Texas Region, for the company.  Earlier he served as director of sales and marketing for the Omni Mandalay Hotel at Las Colinas near Dallas.  
Previous to this, John Branciforte was employed by Boyne USA Resorts, where he held the title of director of sales and marketing for three destination resorts in northern Michigan.  These included The Inn at Bay Harbor, Boyne Highlands and Boyne Mountain.  
Earlier in his hospitality career, Mr. Branciforte worked with World Travel and Incentives of Minneapolis, Hilton Hotels and Resorts of Chicago, and for Westin Hotels and Resorts at properties in New York, San Francisco and Orlando.  
John Branciforte earned his Bachelor of Science degree in Hotel Restaurant and Travel Administration from the University of Massachusetts at Amherst.  In 2004, he was honored by Omni as Sales and Marketing Executive of the Year.  He and his wife are relocating to Colorado Springs.
Set on 217 lush acres, Cheyenne Mountain Resort features 316 beautifully appointed guest rooms and suites, each with a private balcony with mountain and golf course views; 40,000 square feet of meeting and event space; a championship Pete Dye-designed golf course; five swimming pools; 18 tennis courts, squash and racquetball courts as well as a pro shop; Health & Fitness Center; Aquatics Center, and a 35-acre recreation lake where guests enjoy sailboards, canoes, kayaks, paddleboats, volleyball on a sand beach, and catch-and-release fly fishing (the lake is stocked with big German Browns and rainbow trout). For more information contact 719-538-4000 or toll-free 800-428-8886 or visit  Cheyenne Mountain Resort is operated by Benchmark Hospitality International. 
Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and Personal Luxury Hotels™.  The privately held company, launched in 1980, is a founding member of the International Association of Conference Centers.  Benchmark is a worldwide organization operating over 30 properties representing major metropolitan and resort destinations. Benchmark's international headquarters is located in The Woodlands, Texas, near Houston, with regional offices in New Jersey and Connecticut.  International offices are located in Tokyo, Japan, and Santiago, Chile. For locations of properties and additional information, visit  

Ken Ellens
Ken Ellens Communications 
201-758-2864 / 201-758-2865-Fax

Also See: Travis Blaney Appointed Director of Food and Beverage at Cheyenne Mountain Resort, Colorado Springs, Colorado / November 2008

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