News for the Hospitality Executive
Hilton to Announce New Lifestyle Brand at 2009
International Hotel Investment Forum in Berlin
BERLIN, Feb. 9, 2009 - The Hilton Family of Hotels will unveil Project Global21, a global lifestyle brand which complements its existing luxury brands, on 10 March 2009 at the International Hotel Investment Forum held 9-11 March. The brand reveal will take place at a press conference at 11:15 and conclude with an evening reception at a Berlin landmark to be announced.
"We are so pleased that the Hilton Hotels Corporation has chosen IHIF as the location for their exciting brand reveal. IHIF has long been known as the place where new initiatives are launched, and this positively re-enforces that position," says Jon Leibowitz, EVP of Questex Media Group, organisers of IHIF. "We believe this will hold great global appeal for our attendees."
Project Global21 reaffirms the Hilton Family of Hotels' commitment to the expansion and development of the luxury and lifestyle brands. The brand will primarily target local influencers, tech-savvy individuals with a global vision and a high disposable income or those just looking for a sensuous retreat. It will offer guests modern convenience, unparalleled personalization, a smart design and will be committed to innovation.
"Project Global21 is a junction where business meets pleasure forever redefining how guests stay and play. Our hotels will be born modern through smart design, cultural character and sensitive service delivery-- ever enhancing how guests live now and how guest will live in the future," said Ross Klein, global head, luxury & lifestyle brands, Hilton Family of Hotels. "Together, with the Hilton Prestige Portfolio, Project Global21 will add to the balance of global connectivity with local destination flavor, offering travelers a wealth of authentic and unique experiences around the globe."
IHIF attendees and members of the media will have the opportunity to celebrate the brand launch at the evening reception 10 March at IHIF starting at 18:15.
"Hilton will deliver a captivating journey through the world of the new brand enlightened with the next evolution in hospitality," stated Klein. "We invite all IHIF attendees to join us for this unforgettable evening."
IHIF is Europe's largest gathering of hotel industry leaders, drawing a record crowd of nearly 1,800 in March 2008. For more information, visit www.berlinconference.com.
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|Also See:||Hilton Hotels Makes Significant New Executive Appointments; Two Former Starwood Execs, Ross Klein and Amar Lalvani, Join Hilton to Advance its Goal of Developing a Presence in the Luxury and Lifestyle Sectors / June 2008|