News for the Hospitality Executive
Red Roof Inn Offers Franchisees Who Invest in New-build,
Prototype Construction a Bundled Package of Incentives
COLUMBUS, Ohio - October 28, 2008 - Fresh and contemporary. Modern and luxurious. Launched in April, Red Roof’s NextGen™ prototype signaled a brand new direction for one of the country’s leading economy lodging brands. Now aggressively marketing to prospective franchise owners, the brand is offering an unprecedented bundle of incentives for investors who are ready to go to the next level in the economy segment. Those who invest in new-build, NextGen prototype construction will be guaranteed thousands of dollars that can be applied to their short and long-term costs. They include;
The NextGen new build includes incredible bathrooms with vessel sinks and spa-inspired, rain-flow showerheads; a modern décor with wood-look floors and high-design lighting. Flat-screen TVs will allow guests to connect their personal DVD player, MP-3 player or notebook computer for instant, on-screen video/audio access. Welcoming lobbies and lounge areas will feature decorative stone facades and an abundance of natural light.
NextGen new builds are already underway in cities across the U.S. with the first opening scheduled for early 2009 in Locust Grove, GA.
Wheeling expects that this incentive package will spur increased interest and commitments from investors. But they must act fast as the offer only applies to the first 50 agreements. “We wish we could extend this to all prospective investors,” notes Wheeling, “but this is such a cost-effective program that we must limit it to a select number of franchise owners.” The NextGen brochure and incentive coupon has been mailed to a large group of franchise owners for review. The company expects to have exceptional response to the offer over the next few weeks.
About Red Roof
Hill & Knowlton SAMCOR
|Also See:||The Red Roof Hotel Chain, with New Owners and a Relocation Back to its Hometown Columbus, Ohio, Working on Image and Expansion / April 2008|
|Accor SellsRed Roof Inn Brand (341 hotels) to Citi's Global Special Situations Group and Westbridge Hospitality Fund, L.P. for US 1.313 billion / September 2007|