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VSi Recruits Industry Veteran Richard Reyer for
Western Regional Sales
With 30 years of experience, Reyer will open doors to new customers for the leader in automated business centers and guest-services technologies

SUNNYVALE, CALIF. — OCTOBER 23, 2008 — As Vertical Systems, Inc. (VSi) continues to gain momentum as a global leader in guest-services technology for the lodging industry and add a long list of new products to its growing line of business solutions, the company has recruited industry veteran Richard Reyer to serve as Western Regional Sales Director. Reyer boasts more than 30 years experience in selling technology and capital products to hotels, previously holding senior sales positions at Zenith, Hitachi, Telematrix and Bittel USA. 

“Richard Reyer adds a wealth of talent and experience to our organization,” said Saeed Kazmi, President of Vertical Systems inc. “He has spent years developing relationships among the industry’s best and brightest hoteliers and association executives. There is no one better than Richard to bring our exciting guest-service solutions to the industry – from our automated business centers and highly secure rental PCs to airline booking/reconfirmation and boarding pass printing kiosks and self-service shipping stations.” 

VSi VP of Sales John Beasley said Reyer already is making noise about VSi’s solutions that serve the growing needs of business travelers at the hotel brands, associations and management companies where he has extensive relationships.

“At VSi we are extremely excited to get someone with Richard’s talents and experience to become part of our team,” Beasley said. “I’ve known him for more than 20 years, and along with his great wealth of industry knowledge, Richard is well known and well respected by hoteliers and vendors alike. If you want to attract attention, there’s no one better than ‘The Richard.’”

In addition to being successful in sales and executive management, Reyer’s accomplishments include being a participant in boards and committees such as the: Asian Hotel Owners Assn. Board of Directors, Americas Best Value Inns Board of Directors, American Hotel & Lodging Assn. Vendor committee, American Hotel Foundation Vendor Committee, Cendant Vendor Advisory Board and New York Hotel Show Vendor Advisory Board. He was honored with the Cecil B Day Award for service to the lodging industry.

Joining an Established, Winning Team

“VSi truly is the market leader in automated business centers for the lodging industry from an advanced technology and share of market perspective,” Reyer said. “In today’s economic climate, it’s critical that hoteliers partner with a company that is mature, established, and financially sound. Joining the VSi family was an easy decision for me because I believe in the company and the associates standing behind its products and services.”

Reyer said he believes the No. 1 concern facing hoteliers today is filling rooms while cutting costs and increasing amenities – not an easy task.

“VSi puts the same business tools -- with the same features and functionality -- that guests rely on at home at their fingertips while on the road,” he said.  “The best part is, VSi can do this at little to no cost to the hotel. Management and owners cut costs because VSi manages all equipment and customer service. Hotel employees save time on performing routine tasks and devote more time to serving their guests. It’s a dynamite solution for operators and guests alike. I’m thrilled to be part of a winning team once again.”

For information on more of VSi’s wide range of products and services, visit the VSi Web site at  

About Vertical Systems Inc. (VSi)
Vertical Systems, Inc. (VSi) is the worldwide leader in providing guest services technology and solutions to the hospitality industry. Its products, which are aimed at serving the growing needs of business travelers and mobile users, include automated business centers, point-of-presence public space PCs and in-room technology. VSi's products are sold through channel partners that include major hotel chains, broadband and wireless service providers, audio-visual service providers and large system integrators. For more information, please visit our website at VSi contact: VSi is a privately held corporation based in Sunnyvale, California, in the heart of Silicon Valley. The company's revolutionary software and system architecture uses FreshStart™ (proprietary technology developed at VSi) to create computers ideal for multiple users and remote situations. VSi solutions are backed up by 24/7 tech support, Automated Business Centers operators can provide reliable, virus-free, state-of-the-art computer systems to customers with zero maintenance.


Barb Worcester
Tel: (440) 930-5770

Shaukat  Anjarwala
Marketing Manager
Vertical Systems Inc.
Tel: (408) 752-8100 x106


Also See: New VSi Product/Service Enables Hotels to Deliver Secure Computer Rental to Guests; VSi rolls out Rent-A-PC™, a solution for hotels that want to make laptop computers and software applications available on a rental basis without the hassles / June 2008
VSi Unveils New Amenity Increasingly Demanded by Business Travelers; ShipMate™ self-service shipping stations gives business travelers the ability to ship important materials via their preferred carriers at any time of day or night / June 2008
VSi's New Interactive FlightMate Allows Guests to Check, Search, Change Flights on the Fly; FlightMate™ flight-status-checking stations give business travelers the ability to check on flight status, make new reservations, or change existing itineraries / June 2008
Leading Silicon Valley Business Hotel Implements VSi's BusinessClub™; Recent addition of VSi's customized solution boosts guest-satisfaction levels and doubles business-center revenues for the Hyatt Regency Santa Clara / June 2008
Desire to Enhance Guest Services Spurs Companies' Choice of VSi BoardEZ™ System; Two Florida hospitality groups planning to install additional airline boarding-pass printing stations following highly positive feedback from guests / April 2008
Two More Top-Flight Business Hotels Now Offering VSi Business Centers; D.C.-area Marriott and Miami-area Hyatt already seeing increased levels of revenue and guest satisfaction after recent installation of VSi Automated Business Center / April 2008
VSi Offers Business Center Packages to Mirror Brand's Budget, Design and Standards Needs; Individual Hotels and Brands alike can now select from Silver, Gold, or Platinum Automated Business Center packages complete with hardware, software, HSIA and furnishings / November 2007
Introducing BusinessClub™ at HITEC, VSi's Solution to Lobbies that Leave You Wanting More; Vertical Systems, Inc. can transform the traditional lobby with its innovative BusinessClub™, a multifunctional space where business travelers can work, socialize, and relax / June 2007
VSi Prepaid Cards Proving Convenient for Hoteliers as well as Guests; VSi's variety of prepaid-card programs helps hotels streamline the billing process while offering guests a convenient, secure way to access business-center services / May 2007
VSi Rolling Out iPOP™, Revolutionary Revenue-Generating Guest-Service Amenity; Global leader in guest-services technology will launch the industry's first Internet kiosks and Self-Service Business Centers that offer a combination of fee-based and free-to-guest services on the same system / March 2007
Aspen Kiosks Offer Attractive Option to Harried Travelers Tired of Long Lines; VSi's stylish computer-access kiosks help improve guest service and increase guest satisfaction by offering quick access to boarding-pass printing, Internet use / February 2007
Vertical Systems’ FreshStart™ Technology Spells Peace of Mind for Hotel PC Users / February 2007
VSi Automated Business Centers: Giving Guests, Owners a Truly Happy New Year; Hoteliers say outsourcing Business Center operations to Vertical Systems Inc. increases guest satisfaction, reduces operational stress and boosts incremental revenues / January 2007
VSi Retrofits Payphones with Internet Kiosks to Ring in Revenues, Enhance Guest Service for Hotels / December 2006
VSi Adds Hyatt Hotels & Resorts to its Airline Boarding Pass Printing Service; BoardEZ™ solution also enables guests to make changes to their flight schedules, book new flights and make future hotel reservations / October 2006

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