News for the Hospitality Executive
Noble House Reopens the 406 room Riviera Resort & Spa
Noble Spends $70 million to Reinvent the Classic
Mid-century Style of the Resort Built in 1958
PALM SPRINGS, Calif. (October 15, 2008) – Following an extensive $70 million modernization, Riviera Resort & Spa – a legendary 24-acre property that in its heyday played host to luminaries such as Frank Sinatra, Dean Martin, Sammy Davis, Jr. and Elvis Presley – reopens its storied doors today.
Once billed as “Palm Springs’ largest and most famous resort,” the revived property – re-outfitted in a swank Hollywood glam motif with sleek lines, abstract accents and a burst of deep colors – is located in the epicenter of old Palm Springs, a former mid-century hot spot currently in the midst of a multi-billion dollar renaissance.
This iconic resort, which evokes the glamour, allure and ultra-cool chic of 1960s Palm Springs, was purchased by Seattle-based Noble House Hotels & Resorts in 2006. First opened to much fanfare in 1958, the property quickly became a mecca for Southern California’s movers and shakers, including the Hollywood elite, but over the years had languished into obscurity. When Noble House took charge, the company quickly embarked on an ambitious plan to restore the hotel, with refurbishments to the rooms, lobby area, restaurant, landscaping and meeting facilities.
“Our goal was to preserve the original structure and pay tribute to its colorful past, repositioning the resort into a premiere Southern California destination resort,” said the property’s general manager Brett Schoenfield.
In fact, the renewal preserves the original façade and layout pioneered by its architect Irwin Schuman, who fashioned the resort after Las Vegas hotels like The Sands, The Flamingo and The Stardust. Designed in a modernist spoke wheel configuration, the revitalized property evokes the same sense of intimacy it did 50 years ago – with a series of two-story buildings skirting a central hub consisting of a huge swimming pool and bar, restaurant and outdoor lounge area.
Spearheaded by Noble House Hotels & Resorts, San Diego-based Rossi Architecture and Chicago-based Delarosa Studio, the design team carefully reinvented the property’s classic mid-century style, infusing contemporary sizzle – with design accents such as Andy Warhol-inspired portraits of the resort’s celebrity clientele; edgy, oversized crystal chandeliers; vibrant light-infused pillars and sleek mirror-clad walls.
Juxtaposing this “modern chic vibe” with a slew of state-of-the-art services and amenities, the restored resort, originally 475 rooms, now features 406 masterfully-revamped guest rooms and luxury suites – outfitted with handsome retro furnishings; chic marble bathrooms; flat-screen plasma TVs; wireless Internet access and private patios or balconies -- set amidst lushly-landscaped gardens with intimate courtyards anchored by fire pits. Room rates range from $289 for standard guestrooms to $4,800 per night for the lavish two-level Presidential Suite.
Other resort highlights include:
|Also See:||Noble House Hotels and HBF Holdings Acquire the 475 room Palm Springs Riviera Resort & Racquet Club; Hotel Closes for Ambitious 18 month $50 million Renovation / May 2006|
|Noble House Appoints Brett Schoenfield to General Manager of the Palm Springs Riviera Resort & Spa; The Iconic Resort Currently Closed and Undergoing $70 million Renovation / March 2008|