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News for the Hospitality Executive

The Rainmaker Group, Leader in Profit Optimization Software,
Opens Regional Office in Singapore
Expands Global Presence, Hires Managing Director Vivek Bhalla to Bring ‘Total Customer
Value’ Revenue Strategy to Casino Hotels and Gaming in Asia Pacific Market

ATLANTA, GA and Singapore – November  26, 2008 – The Rainmaker Group, a world leader in automated profit optimization software and services for gaming hospitality, whose clients include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts and Harrah’s Entertainment, announced it will open a regional office in Singapore as the next step in its expansion into the Asia Pacific market.  Rainmaker also serves the serviced apartment/multifamily housing industry.

“Rainmaker is committed to bringing the benefits and discipline of profit optimization to Asia Pacific,” said Bruce Barfield, President of The Rainmaker Group.  “We have hired a new Managing Director in the area to help achieve these goals.  In our frequent travels to Asia Pacific this year, we found an audience receptive to the idea of increased profitability through the ‘total customer value’ approach our solutions deliver. Now, we are moving to leverage these opportunities to build long-term relationships with Asian gaming operators and help them realize sustained revenue growth.” 

Vivek Bhalla joins The Rainmaker Group as its new Managing Director of Asia Pacific responsible for setting up its regional office in Singapore and managing growth. 

Profit optimization expertise to benefit entire region, in any economy, as competition heats up

“The Asia Pacific gaming industry is ready to adopt the profit optimization practices that could guide its growth more profitably,” said Bhalla. “Operators are looking for a way to track and assess ‘total customer value;’ that is, each customer’s total spend, instead of only optimizing room revenue. Rainmaker’s initiative to bring this practice to Asia Pacific through its revolution sm Product Suite will benefit the entire region.” 

Bhalla, with more than a decade of international hotel experience, brings a wealth of expertise in pricing and distribution strategies, implementation of revenue management systems, and consulting about the change management processes required to maximize revenue and profits.  Bhalla started his career with Hyatt International, and held regional and corporate roles in revenue management in both SE Asia and Chicago. He was Director of Revenue Management for Starwood Asia Pacific Hotels and Resorts for four years, based out of Singapore where he had oversight of the division’s pricing and revenue management strategies across all brands for the group’s 130-plus hotels.  In November 2007, Bhalla moved into an operational role at the Sheraton Grande Sukhumvit hotel in Bangkok. He is a graduate of Cornell University’s School of Hotel Administration and holds a Masters Degree.

Joining Bhalla in servicing the casino hotel market will be Bonnie Spalding, the company’s Vice President of Business Consulting. Spalding brings deep experience in casino revenue management and will oversee client implementation, installation, training and real-time support in Asia Pacific. 

About Rainmaker Group
The Rainmaker Group is a software and services company that provides revenue management for more than one-half million units in the gaming hospitality, multifamily housing and other industries.  Rainmaker implements and supports the revolution Product Suite, which maximizes total property profitability for operators of casino hotels and other hospitality enterprises.  The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  This increases client profitability by securing the most profitable customers and developing more effective business processes.  Hospitality clients include Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts and other leading hotel companies. 

The Rainmaker Group also provides the revolution LRO TM profit optimization solution that enables multifamily housing operators to maximize revenue from apartment leases.  revolution LRO TM lease rate improvement results have been reviewed and validated by independent accounting firms.  For more than five years revolution LRO TM has delivered optimized leasing rates to the largest operators in the industry including Archstone, Equity Residential, Post Properties, Laramar Group, Home Properties, Simpson Housing, Mid-America Apartment Communities, Carmel Partners and other leading multifamily housing companies.


The Rainmaker Group – Asia Pacific
Vivek Bhalla
Managing Director - Asia Pacific
 9 Temasek Boulevard,
 31 F Suntec Tower 2, Singapore 038989
Phone: (65) 9128 7302

The Rainmaker Group – North America
Bruce Barfield 
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777

Media Contact – Asia Pacific
Wye Leng Wong
LEAP Integrated Marketing Solutions
Phone:  (65) 9826-4097

Media Contact:
Julie Keyser-Squires
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328

Also See: The Rainmaker Group, Microsoft Team to Leverage Future Products for Gaming Hospitality Operators; Partnership Will Enable Operators to Extend Enterprise Data beyond Revenue Management / November 2008
Foxwoods Installs The Rainmaker Group's revolution Revenue Management System; Largest casino in North America uses Rainmaker to optimize profitability at 4 hotels with 2,221 rooms / October 2008
The Rainmaker Group 5th Annual Client Steering Committee Meeting Taps Financial Analysts for Revenue Think Tank; Wall Street analysts urge adoption of technology to drive greater revenue / October 2008
Carmel Partners Selects Rainmaker revolution LROTM Revenue Optimization Solution for 57 Communities; LRO delivers 3.55% lift in revenue billed per unit in 8 community pilot test / September 2008
Hollywood Casino Tunica Installs Rainmaker revolutionsm Revenue Management, Optimizes Rates, Occupancy; 494-room Hollywood / September 2008
Multifamily Housing Organizations Maintain Momentum; Revenue Management Strategies and Technologies Make Good Partners in Today's Economy / August 2008
Casino Hotel Operators Wield Strategies and Technology to Tame a Softening Market; Savvy revenue managers increase 'cash' customers, leverage revenue optimization technology to minimize the downturn's effect / August 2008
The Rainmaker Group Announces revolutionsm Product Suite on Microsoft Software Platform; Microsoft relationship enables flexible hosting options for Rainmaker’s profit optimization clients / June 2008
Wynn Las Vegas Implements Rainmaker revolution  Revenue Management; Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort - / June 2008
Follow the Money: 10 Years of Profit Optimization Progress Pays Off for Operators; Customer service, revenue management focus in two markets a winning strategy for The Rainmaker Group and its clients / April 2008
The Rainmaker Group Welcomes Rod Collier and John W. Wallace to its Management Team; New top-level talent adds to Rainmaker's 250 years of combined profit optimization expertise in the revenue management community / March 2008
Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008
Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007
'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006

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