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Key West Inns Attributes Booking Engine and
Website Developer for Increased Reservations

 Birmingham, AL - November 18, 2008 - Alabama based hotel chain Key West Inns, Inc. reports increased reservation numbers in 2008 as compared to 2007. The number of reservations, booked room nights and revenue all increased from prior year stated, Neal Jackson, President Key West Inns Inc.
The Key West Inn chain partnered with the hotel reservation service Innlink Reservation Services back in 1990. Since then both companies have worked together to increase reservation numbers for the hotel chain. In 2008, chain reservations have increased 9%, while booked room nights increased 18% and chain revenue rose 12%.
Mr. Jackson states that the reason for the increased numbers is the association of two companies with the chain. The first company being Innlink reservation services and the other is the website developer, D.Hart & Associates (DHA). Mr. Jackson states "We decided three years ago to focus on Internet sales and marketing for the Key West brand and it paid off."

The numbers for the Key West Inn website look good as well with an Increase of reservations up 35%, room nights up 49% and revenue up 39%. "This is A direct result of focus and effort in our internet marketing campaign. I appreciate the hard work that Innlink and DHA has done for us.”
“InnLink's familiarity with our company, and its close working relationship with Key West Inns has been instrumental in providing quick setup for new Key West Inns. The InnLink booking engine is user-friendly, includes packages, and makes it easier and more likely that site visitors will book online themselves. DHA's website optimization, content development and redesign has resulted in increases in both search results and booking conversions. We continue to work with both of these hotel Internet marketing Companies to further enhance our abilities to maximize franchise hotel member revenues using the Web.”
Starting with the first location in Boaz, Alabama, the chain now has 21 locations in Alabama, Mississippi, Georgia, Tennessee, and Florida,  and is planning and an additional five locations in the Southeast.

Neal B. Jackson, CHA
#1 Office Park Circle, Ste 101
Birmingham, Alabama 35223
Phone: 205-874-2006 
Also See: Key West Inn Brand a Popular Choice in Slowing Economy / July 2008


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