December 2, 2008 - In such a volatile year, we are updating and presenting
three of the most popular web casts of the year. If you want to know
how the most recent developments in the economy affect you and your hotel,
be sure to log on - the research will be updated right to week of the web
casts. These programs not only give you information but tools
you can use to make decisions in 2009.
Marketing & Revenue Management Plan 2009
Succeeding in a Difficult Year
Many hotel companies are revising their budgets and plans for 2009 in
light of the deepening economic downturn of the last quarter.
We have updated this web cast to take those developments into consideration.
This web cast will be offered at Noon EST, 11:00am CST, 10:00am MST and
9:00am PST, on Tuesday, December 9. $129 for each connection - $119
when you sign up for two, $99 each for all three! Don't wait - this
one fills fast!
Rates and REVPAR. While owners are pressing for increases
due to increased costs, we will explore how to evaluate rate setting using
market intelligence from various sources.
Channel Management. Where is the rate and revenue going to
come from? Which channels have the strength to generate new demand
Sales and Marketing. Responding to shifts in the market, what
segments have the potential to produce new business? How to read,
evaluate and solidify relationships with current accounts in order to maintain
and/or increase revenue from them. This will be key to thriving in the
current economy and for positioning when the economy begins to recover.
Allocation of resources, both monetary and human. There is
a lot of pressure to cut sales and marketing budgets. How to reallocate
marketing dollars effectively will be critical. The organization
of the sales office may need to be retooled to maximize sales effectiveness
given changes in the group markets.
Revenue Management for an Uncertain Year --
Revenue Managers are challenged as never before with demand slipping
at double digits. This web cast will explore tactical processes
for revenue managers to predict and stimulate demand at the property(ies).
This was tied with the last program as the most popular program
of 2007. It will be offered at 2:00 PM EST, 1:00pm CST, Noon MST
and 11:00am PST, Friday December 7. $129 for each connection
-- $119 when you sign up for two, $99 for the three. (Click
Rate versus occupancy - managing the competitive environment to
avoid a downward rate spiral in rate in the market
Forecasting - as windows grow shorter, what reports and resources
can be accessed to get realistic trending on demand in the
Evaluating all channels and developing a strategy to maximize revenue
and minimize cost
The online Travel Agencies - How can you use Expedia , Travelocity,
et al, most effectively to sell unused inventory short term
RFPs - how well are the consortia performing, as we move into negotiation
season, what are their forecasts for 2009
Habits of Highly Successful Revenue Managers
Urgent New Habits for ‘09
The usual habits still apply but the current economic situation dictates
that those habits need to be supplemented for the current economy going
forward. The most pressing of these is in the areas of predicting
demand and projecting the ideal mix of business to maximize revenue.
This web cast will be offered at 4:00 PM EST, 3:00pm CST, 2:00pm MST and
1:00pm PST, Tuesday, December 9. $129 for each connection -- $119
when you sign up for two, $99 each for all three.
Market intelligence. We will explore which industry
and specific market intelligence Revenue Managers need to build into their
routines in order to get a clearer picture of demand trends and the impact
for their markets.
Changes in Consumer Behavior. The impact of changes
in consumer behavior has a profound impact on the ability to predict demand.
Understanding these changes assists in being able to project the optimal
mix of business and the cost of sales.
Rate and Revenue Increases. As the latest STR reports seem
to indicate a downward pressure on rate increases but this is not affecting
all market segments. How long will this last and where can you find
opportunities to realize significant rate increases?
Demand patterns. There are changes in demand patterns across
all market segments. What are the factors driving them and how to
account for them in forecasting.
Many people request to know when these programs will be repeated so
we try to make the most popular available at the end of the year - although
we have never experienced as challenging a year as 2008 and likely the
same in 2009.
Check out the New Hotel Sales
Revenue Management Book 2.0
Carol Verret And Associates Consulting and Training offers training
services and consulting in the areas of sales, revenue management and customer
service primarily but not exclusively to the hospitality industry. To find
out more about the company click on www.carolverret.com. To contact Carol
send her an email at firstname.lastname@example.org
or she can be reached by cell phone (303) 618-4065. Visit www.hotelsalesblog.com.