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at TravelCLICK�s Global Seminar Series |
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CHICAGO and MELBOURNE/HONG KONG (December 18, 2008) � More than 30 percent of hotel bookings come directly from the web, and online shoppers visit at least three websites before making an online hotel reservation purchase decision. These statistics and more are central to understanding Internet marketing, a topic of increasing interest for Asia Pacific hoteliers. According to Smith Travel Research, for the first 10 months of 2008, occupancy has been down 6 percent for the region, while RevPAR is up 6 percent on the strength of the steady average daily rate (ADR). As occupancy continues to be a potential challenge for the region�as well as for other areas of the world�building web-based business is a key requirement for hotel profitability. To help Asia Pacific�s leading hotels and resorts better understand actionable online reservation strategies and best practices for Internet marketing, TravelCLICK hosted a seminar series throughout the continent. To date, the event has been presented to hoteliers in Singapore; Maldives; Bangkok, Thailand; Ko Samui, Phuket, Thailand; Tokyo, Japan; and Guam, US �with nine more presentations scheduled for cities in Malaysia, China, Indonesia, the Philippines, and Vietnam. The seminar addresses such topics as maximizing hotel direct web revenue, optimizing the role of online travel agents and metasearch sites, creating effective websites, understanding search engine marketing, managing online customer relationships, and making the most of analytic software. �In a complex and challenging global marketplace, online consumers now have more choices than ever to book travel,� said Maverick Mak, TravelCLICK�s Director of E-Commerce, Asia and keynote seminar speaker. �As these choices expand, trends in consumer behavior are rapidly shifting�online consumers are shopping longer and investigating new alternative online channels. Asian hotels are eager for the expertise and guidance that will help them seize the opportunities that the Internet provides for building brand, increasing revenue, and maximizing profitability.� Based on the strength of its web-direct strategy, TravelCLICK�s iHotelier
Central Reservations System clients in the Asia Pacific region grew revenue
33 percent and increased room nights 24 percent. The collective performance
of these hotels is attributed to industry-recognized best practices for
driving revenue through electronic channels, personalized service, and
an unmatched network of local market experts.
About TravelCLICK, Inc.
*Market performance data based on Smith Travel Research (STR) and STR Global. TravelCLICK hotel performance is based on reservations through the iHotelier Central Reservation System for same store year-over-year performance for October 2007 YTD vs. October 2008 YTD. |
Contact:
TravelCLICK
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