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Middle East Hotel Brand Selects TIG Global
to Grow its Hotel Chain Empire
TIG Global to Launch Strategic Online Marketing Campaign to Capture Market Share

Chevy Chase, MD –  December 16, 2008 – One to One Hotels, a newly developed regional hotel group, recently selected TIG Global , the leading interactive marketing company for hospitality and travel, as its exclusive Internet marketing partner.  Headquartered in Abu Dhabi, One to One Hotels is a revolutionary four-star boutique hotel chain designed with the mission to redefine the concept of hospitality in the Middle East region.  In accordance with the two-year partnership, TIG Global will provide One to One Hotels with a comprehensive set of conversion-focused hotel Internet marketing solutions for its brand and growing base of regional properties, including its flagship property, One to One Hotel – The Village.

One to One Hotels currently derives the majority of its business from transient and leisure travelers, but with the booming residential and commercial development of Abu Dhabi and its surroundings, the chain hopes to accrue additional revenue from leisure travelers.  To achieve these goals, TIG Global will assist One to One Hotels in adding interactive meetings pages, custom RFP forms, and interactive maps to its website.  Plans will also be made to better accommodate website visitors who are wary of booking reservations online. Prominent messaging will be placed on the site and incorporated into the marketing efforts that guarantee online bookers the “best rate.”  Additional discounts and value-added packages will further entice visitors to book their accommodations online. 

“We are honored to have been selected by One to One Hotels, a premier Middle East luxury hotel brand,” said Fred Malek, CEO of TIG Global.  “We anticipate growing the Brand considerably through our mix of custom online marketing solutions that will target One to One Hotel’s diverse and multilingual target market.”

In accordance with the partnership, TIG Global will analyze One to One Hotel’s pre-existing website and provide solutions for improved usability and stronger calls-to-action in order to increase conversions. Additionally, TIG Global will provide website search engine optimization services, aggressive pay-per-click marketing campaigns executed on all major search engines, email marketing, strategic linking, revenue tracking and statistical reporting, and consultative account management

“We are confident that TIG Global’s international marketing experience and unique, hands-on business model will position our Brand for success,” said Mona Faraj, chief marketing officer of One to One Hotels. “With TIG Global’s marketing expertise we can leverage our hotel’s unique selling points and capture revenue through additional leisure and business travelers.”

About TIG Global:
TIG Global, headquartered in the Washington, DC metro area, is the leading provider of interactive marketing services for the hospitality and travel industry.  Serving over 800 hotels and resorts, TIG Global combines its industry knowledge and e-business expertise to help clients maximize the online channel.  To serve clients worldwide, TIG Global offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom Web 2.0 solutions including our proprietary HotelProtect solution, and websites optimized for major search engines around the world.

About One to One Hotels:
One to One has been established in Abu Dhabi, UAE in 2007 as a subsidiary of Al Husam Group, a leading diversified group of companies, that has established a strong presence of more than 30 years in the GCC, in the key areas of construction, trading and transportation. One to One objective is to develop a fresh and leading hospitality brand in the Middle East & GCC region offering 4 distinct products; Hotels, Elite Hotels, Suites & Wellness Resorts 

One to One Hotels – the first of our products - are a revolutionary 4 star boutique hotels that reflects a new epoch of hotel experience, exemplified by edge, style and soul that stand out in today's cluttered hospitality industry. Our focus is to cater for today’s businessman’s needs, offering a no frills four star business hotel, but with all the trimmings! With this in mind, our 4 star boutique hotels has spacious rooms, extensive business facilities, business centric locations & simple direct to consumer reservation channels.


TIG Global
Molly Israel


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