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 Owners and Developers of the Hotel, Setai San Diego
Change Name to Sè San Diego

SAN DIEGO - December 23, 2008 - Today, Fifth Ave. Partners Llc., owners and developers of the hotel, Setai San Diego, are proud to announce that beginning Monday, Dec. 22, 2008 the property currently named Setai San Diego will be renamed Sè San Diego. 

The Setai Miami is currently owned by Lehman Brothers. Due to the uncertainty of this ownership, Fifth Ave. Partners Llc. determined that a new hotel name and brand would be best for its development. 

The developers believe the meaning of the Chinese word Sè – colour, look, quality; expression, sensuality and physical attraction - better represents the level of design, art and experience that will be unique to the San Diego property and long-term vision of the company. 

The creation of the Sè hotel brand also supports the owner’s desire to have complete freedom to independently create and manage their investments. Fifth Ave. Partners Llc. are currently in advanced planning stages for additional Sè hotels in the Western US and internationally. 

Sè San Diego is a 184-room premier luxury hotel located in downtown San Diego’s financial district. The property features world-class amenities including rooms with 180-degree views of city, ocean and bay, Luxe Suites with full Italian kitchens and balconies, a sleep concierge and in-room captain service. The hotel also offers a 5,500 square-foot spa, 7,000 square foot pool deck and pool, 20,000 square feet of event and meeting space, the largest penthouse on the West Coast, a screening room and a state-of-the-art recording studio


Bailey Gardiner
Maya Ben-Yehuda

Also See: Executive Team Named for the $150 million Setai San Diego / October 2008
Craig Waterman Appointed General Manager of Setai San Diego / October 2007
Redevelopement Costs of The Setai in Miami Beach Soar to $190 million / Sept 2002


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