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The Pineapple has been a symbol of hospitality for centuries. According to legend, captains of New England would mount a pineapple on their fence posts when they had a safe return from sea.  This served as an invitation for family and friends to visit and share a meal together.  Today, the pineapple serves as a symbol for the highest quality in hospitality
Hotel Industry Veteran Rick Henrikson Joins
the Atlantis Hospitality Group

With more than 30 years of experience as a successful hotel management
executive, Henrikson brings organizational development and leadership
skills to Atlantis’ team of consulting professionals 

Saint Charles, Missouri — November 25, 2008 — Atlantis Hospitality Group is pleased to announce that Richard “Rick” C. Henrikson has joined its network of proven hospitality consultants. 

Henrikson is an award-winning hotel management executive with experience in every facet of hotel operations. He has developed broad-based skills in P&L management, multi-site operations, sales, marketing and development. He is an adept strategist with a keen market sense and proven ability to resolve complex problems, implement corrective action plans and achieve record results. 

“We are proud and excited to have Rick join our team here at Atlantis Hospitality Group,” says Ray Hobbs, President of Atlantis Hospitality Group, and a Senior Vice President for Kelco Management & Development in Jacksonville, Fla. 

“Rick is a proven ‘hands-on’ team leader with an astute ability to build profitable business relationships,” Hobbs adds. “Rick has more than 30 years of extensive experience in every facet of the hospitality industry, with a proven track record of exceeding ownership’s anticipated profitability results.”

Rick Henrikson
Atlantis Hospitality 
Henrikson most recently served as Executive Vice President of the Lane Hospitality Group. He is a graduate of Loyola University’s Mini MBA Management Certification Program and maintains his Certified Hotel Administrator designation from the Educational Institute of the American Hotel  Lodging Association. 

Henrikson has experience with most of the major hotel brands, including Intercontinental Hotels Group, Marriott, Hilton and Sheraton. He has served on several planning committees and industry panels for American Hotel & Lodging Association (AH&LA) and the annual International Hotel/Motel and Restaurant Show (IH/M&R Show) in New York, as well as on the Crowne Plaza Committee, Radisson Hotels Committee, Intercontinental Hotels Group Committee, and the Eastern Regional Committee of the International Association of Holiday Inn Owners. 

“I’ve known Ray Hobbs for more than 20 years and am truly excited about this opportunity to work with Ray, and our fellow Atlantis Hospitality members,” says Henrikson. “My goal along with my partners in the Atlantis Hospitality Group, is to constantly improve the services we provide our clients, and to serve as trusted resources for fellow industry professionals.”

Rounding Out the Team

Atlantis Hospitality Group is a full-service consulting organization providing operations and service solutions to the hospitality industry. Atlantis professionals assist independent owners/developers, small ownership/investment groups, financial institutions and hotel brokerage firms with cost effective solutions to specific hotel operational needs. 

Its team of experts include:

    • Ray Hobbs, an expert in hotel management and operations; 
    • Ray Burger — “Green Guru” and president of Pineapple Hospitality; 
    • Diane Bogino — Leadership and training expert, and president of Performance Strategies, Inc.; and now 
    • Rick Henrikson, proven hospitality operations strategist.
Atlantis specializes in all aspects of hotel operations, emphasizing:
  • Green Hotels;
  • Human Resources;
  • Management;
  • Accounting;
  • Operations;
  • Real Estate;
  • Renovation Oversight;
  • Reporting Processes;
  • Restaurants;
  • Sales; and
  • Marketing.
“Rick’s experience brings us a wealth of knowledge and experience in areas such as rebranding, renovations, concept design and new building construction,” says Ray Burger, Atlantis Hospitality partner and president of Pineapple Hospitality. “Our goal at Atlantis is to provide professional direction toward improving revenue, managing costs, increasing profitability, and setting and achieving healthy business goals. 

“With the well-rounded, experienced team that we have assembled at Atlantis Hospitality, we have the opportunity to achieve our goals and yours — to truly make in impact in the management and operations of hotels nationwide,” Burger adds. 

The Atlantis Hospitality team prides itself on being problem solvers. Because of the wide-range of experience Atlantis draws from, the team can tailor solutions to the specific issues facing individual hotels. While the group is adept at developing “big picture” strategies and tactics for investment groups, financial institutions, small- to mid-sized independent owners, and management companies, Atlantis Hospitality also is ready 24x7x365 to serve as on-call consultants for hotels’ special projects or problems as they arise.

“The members of Atlantis Hospitality Group are highly qualified hospitality industry professionals with whom I am extremely pleased to become associated,” says Henrikson. “As I find my niche with the team, I feel my most unique qualification is in leadership and organizational development. I believe much more can be achieved through the direction of teams toward fully understood and agreed-upon business goals.”

About Pineapple Hospitality

Headquartered in Saint Charles, Missouri, Pineapple Hospitality™ is The Co-Founder and Host of the ANNUAL GREEN HOSPITALITY CONFERENCE, an EPA ENERGY STAR™ partner bringing fresh ideas to hospitality guests’ doors and owner/operators’ bottom lines — including FreshStay® (, EcoRooms & EcoSuites ( Environmentally Sensitive Amenities™, EO®, Neutrogena® and greenSPA™ amenities and AVIVA dispensers, Energy Efficient Lighting and Controls, Custom Linen & Towel Re-Use Programs, Green Key Cards, Energy Management Systems and Controls, High Performance  showerheads, the Nature’s Mist™ deodorization system, Zero Odor, and dozens of other products and programs. For more information, please visit, or call us at 636-922-2285.


Ray Burger
Pineapple Hospitality, Inc.
 (636) 922-2285

Also See: 10 Green Ways to Deal with a Tough Economy; Pineapple Hospitality offers numerous products and services to enhance your guest experience and lower operating costs / October 2008
Atlantis Rising; A trio of experienced hospitality leaders join Atlantis Hospitality Group - a new consulting firm dedicated to providing cost-effective solutions to specific hotel operational needs / July 2008
10 Ways for Hoteliers to Celebrate Earth Day 2008 / April 2008
Refreshing Leadership; Four Carlson Hotels Worldwide locations join FreshStay?/ April 2008
Taking Green Mainstream; As the sustainability movement continues to escalate, Pineapple Hospitality's EcoRooms& EcoSuites adds green leader Q Hotel & Spa as a new member and recruits two top talents to serve as Advisors -Bernadette V. Upton and Ray Hobbs / March 2008
Pineapple Hospitality Proclaims March 9-15 Green Lodging Education Week; Three major hospitality conferences during the week of March 9-15 will make green a priority / January 2008
FreshStay - The World’s Largest Directory of Lodging Properties featuring Better Indoor Air Quality celebrates 2nd Anniversary / January 2008
Green Heat For the Holidays: The innovative Buffet Burner from Pineapple Hospitality is so hot it can help keep the environment cool / November 2007
Three's Company; Pineapple Hospitality's EcoRooms & EcoSuites adds three new members to its Board of Advisors, providing additional environmental insight and perspective for the hospitality industry / October 2007
Fresh Impressions; Many hotels listed on® are finding success by going beyond providing smoke-free environments and offering guestrooms, meeting rooms and public spaces with Indoor Air Quality IAQ enhancements / October 2007
Green Leaders: EcoRooms & EcoSuites new Board of Advisors hopes to raise the environmental standards of the hospitality industry, educate consumers and differentiate green from 'greenwashing' / August 2007
Guaranteed Non Smoking = Guaranteed Success; FreshStay® Version 2.0 a Huge Hit With Guests & Hoteliers / July 2007
Another “Green” Tool For Hotels’ Eco Toolboxes; Guests and hoteliers alike rave about the quality of Environmentally Sensitive AmenitiesTM from Pineapple Hospitality / June 2007
Turning Up the Heat; Pineapple Hospitality Adds the Buffet Burner Electric Chafing Dish Heater to its Growing Line of Cost-effective, Environmentally-friendly Hospitality Solutions. / June 2007
Attention Frequent Breathers™: FreshStay® Version 2.0 Features Major Web Site Redesign & Fully Integrated Booking Process; At the all-new FreshStay, Frequent Breathers can find and book smoke-free hotel reservations worldwide / May 2007
Choice Hotels Comfort Suites Brand To Go Smoke Free May 1, 2007; The decision adds another 433 U.S. hotels to the ever-growing ranks of's directory of smoke-free lodging facilities worldwide / April 2007
Better Designs Today For a Greener Tomorrow; Design sustainability expert David Oakey to headline the March 14th Green Hospitality Conference hosted by Lodging Hospitality and Pineapple Hospitality, Inc. / March 2007
Bacteria-Ridden Remote Controls Are The Likely Place for Guests to get a Cold or Flu / February 2007
The Triple Win: greenSPA™ Amenities Benefit Hotels'Guests, Properties' Profits and the Environment; Hotels from coast to coast reduce waste to preserve our planet / January 2007
The Triple Bottomline: Fresh BulbTM Eliminates Odors, Cuts Energy Costs and Reduces Global Warming; Pineapple Hospitality announces its Winter Light Sale / January 2007
Global Growth; The online directory/network of smoke-free lodging properties connects a growing number of owner/operators with travelers from across the globe / December 2006
FreshStay® Reports 2,700% Gain in Smoke-free Hotels; With 2,300 Marriott properties' going smoke free, more than 5% of U.S. hotels will be 100% non-smoking / August 2006
Springfield’s Krystal Aire Inn & Suites Introduces Another Fresh Idea; All Non-Smoking Hotel Installs Energy Efficient, Odor-Neutralizing Light Bulbs / August 2006
FreshStay® Online Network Unites Hotels Worldwide,Fuels Smoke-Free Movement: Kentucky is the 48th state to join the FreshStay® union of nonsmoking lodging properties / June 2006
Turn Trash into Cash; Pineapple Hospitality® and Midas Consulting Identify Eight Red Flags For Hotel Operators to Improve Environmental Practices and Reduce Waste Management Expense / June 2006
PURE Solutions Signs On As A Corporate Sponsor Of FreshStay™; FreshStay™'s rapidly growing online directory of non smoking hospitality properties is the perfect match for the PURETM Rooms program, which converts guestrooms to allergy-friendly rooms within 24 hours / May 2006
Pineapple Lights Up Hotels' Bottom Lines; Hospitality Properties Reap Significant, Sustained Economic Benefits By Embracing Environmentally-Friendly, Energy-Efficient Bulbs; Lighting Retrofits Reduce Costs & Bolster Guest Satisfaction / May 2006
Top 5 States and Top 10 cities for Non Smoking hotels in the U.S.; adds 25 non-smoking properties during April -California is the number 1 state and Seattle the number 1 city / May 2006
Zontec™ Sponsors to Identify Best Places Where Guests Can ‘Breath Easy, Sleep Great™’ / April 2006
200 Smoke Free Hotels Join the Online Directory in 1st Month / March 2006
120 Smoke Free Hotels Join the Online Directory in 1st Month / February 2006
Fresh Air: The New Hospitality Amenity; Pineapple Hospitality Launches FreshStay™, an Online Directory of Hotels Offering Better Indoor Air Quality / January 2006
Gift of the Year: Pineapple Hospitality’s Energy $aving Trifecta / December 2005
Pineapple Hospitality is Now the Exclusive U.S. Supplier of Environmentally Sensitive Amenities™  / November 2005
Got Pineapple? Hotelier-turned-industry-innovator Ray Burger Launches Pineapple Hospitality™ — bringing fresh ideas and business-building products and programs to your guests’ doors and your bottom line / September 2005

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