With the theme �Sweet Success in Food & Beverage,� the Conference will provide quality educational sessions and networking opportunities for all levels of culinary and food & beverage professionals. A hospitality suite will welcome all participants and offer an opportunity for attendees to network with other culinary professionals, Food Show exhibitors and Conference speakers.  

Components for the Conference will include:  

General Session presentations will be offered by: 

• Ted Kleisner, CEO, Hershey Entertainment & Resorts Company, who will speak on leadership skills; 
• Jeffery Gitomer, BUYGITOMER, will offer a presentation titled �Serving Up a 5-Star Customer Loyalty Banquet;� and 
• Nationally known sommelier Marnie Old, Old Wines LLC, will provide a wine and beer pairing experience with domestic and imported products.

• Chef Walter Scheib, former Executive Chef of the White House (1994-2005) and Culinary Partner with Hershey Entertainment and Resorts; 
• Chef Barry Crumlich, Executive Chef of the Pennsylvania Governor�s Residence; 
• Chef Chris O�Brien of the noted Hyeholde Restaurant in Moon Township, PA; and 
• Chef Jim Coleman, Executive Chef, Normandy Farms and host of the television series, Flavors of America. 

• Slow Foods - C. Curtis Vreeland, Slow Food Harrisburg Chapter

• Trends in Foodservice Equipment and Design � Fred Singer, President, Singer Equipment Company

• The Art & Science of Menu Layout - Chef Malcolm Halliday, CEC, Sysco Central Pennsylvania, LLC

• Lowering your cost by 5% in 10 days - Sandy Whitman and Joe Becker, U.S. Foodservice

• PA Producers - Local & Fresh - Pat Brubeck, Creekside Farm, LLC; Joanna Gresham, PA Preferred, Pennsylvania Department of Agriculture and Marilyn Anthony, Pennsylvania Association for Sustainable Agriculture

• Specialty Beverage Events - Karl McCall, The Hershey Lodge  

The Conference will close on Tuesday, February 17th with the Pennsylvania Iron Chef Competition hosting some of the most famous chefs in Pennsylvania competing.  Four teams of four chefs each will prepare three courses: appetizer, entrée and dessert for a panel of noted judges to sample. The prepared dishes will also be paired with a wine, which is unknown to the competitors until the competition begins. 

For more information visit www.patourism.org/fb or www.parestaurant.org or call the PA Tourism & Lodging Association at (717) 232-8880.

The PA Tourism & Lodging Association is a private, non-profit, membership-based association that exists to advocate, support, promote and enhance the tourism and lodging industry within the Commonwealth of Pennsylvania. It provides lobbying, education and professional development opportunities, information and other resources as well as value-adding services to its members to ensure their�and the industry�s�ongoing growth and success.

Mark L. Krotulski CHA
Director of Education
PA Tourism & Lodging Association 
128 Walnut Street
Harrisburg, PA 17101
(717) 232-8880 X102
[email protected]