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News for the Hospitality Executive Website Delivers Clear Evidence that Revenue
Management Software Boosts Apartment Net Operating  Income

Website is free source for reliable revenue management information
to drive higher profitability for multifamily operators

San Francisco, CA – December 4, 2008 – Multifamily housing veteran Steve Lefkovits announced the launch of, a Joshua Tree Internet Media, LLC website, to provide multifamily housing operators with objective, trustworthy information on how to increase revenue and optimize and stabilize lease/rent pricing through the adoption of multifamily revenue management technology. Until now there has been a shortage of credible, objective information on how revenue management systems work in the multifamily industry. 

The site presents documented case studies, video presentations and independent third-party commentary on multifamily revenue management implementations; it also documents high-level findings describing revenue increases from 2.5 to 4.5 percent by revenue management software users. The site also lists 30 well-known apartment companies that use revenue management systems, including three of the top ten largest multifamily owner and management companies. 

The site’s founder, Steve Lefkovits, is a respected multifamily industry professional who served as vice president of the National Multi Housing Council and as senior vice president for BRE Properties. Lefkovits was also the creator of the National Multi Housing Council’s Technology Forum conferences. 

Revenue management information to optimize lease/rents 

“We launched to help operators improve their revenue and have greater visibility into market conditions and how they affect lease/rent pricing,” explained Lefkovits. “The industry now has a source of solid information on revenue management. Our goal is to provide operators of all types with free actionable business information that enables them to make informed apartment revenue management systems decisions that improve their company and the industry as a whole.” 

Steve Lefkovits
The new site also includes third-party Wall Street validations that revenue management systems add economic value to a company. Currently featured on the site is a report from BMO Capital Markets’ Rich Anderson on his evaluation of the leading revenue management systems for the multifamily industry. provides information on: 

  • Financial benefits of revenue management to multifamily operators 
  • Implementation case studies from respected companies 
  • Rosters of multifamily revenue management system users and providers 
Lefkovits noted there is a lack of information in the multifamily industry surrounding how revenue management software is used, how it benefits operators, and the scope of its adoption. “Our new site provides case studies and video interviews with industry professionals to de-mystify how revenue management systems are successfully working in the industry,” said Lefkovits. The site also lists the names of companies using revenue management systems and provides lease/rent lift results based on actual pilot studies from a wide variety of multifamily markets. 

Revenue Management - In Depth Analysis at AIM 2009 Conference 

Revenue Management case studies from will be explored at the 2009 Apartment Internet Marketing (AIM) Conference. In its fourth year, the AIM Conference series is the premier multifamily conference on Internet marketing and online transactions. The AIM 2009 conference will be held from April 29 – May 1 in Denver. For more information and register online, visit

About is the apartment industry’s definitive online resource for business information about revenue management and optimization best practices and welcomes the participation and contributions of experts in the field. If you would like to contribute articles, corrections, additions or other pertinent information that helps to further the industry’s understanding of revenue management, please contact us. and the Apartment Internet Marketing Conference is owned and operated by Joshua Tree Internet Media, LLC. 

Steve Lefkovits
Executive Producer
5834 Vallejo Street
Emeryville, CA  94608
(510) 444-2988 

Media Contact: 
Julie Keyser-Squires, APR 
Softscribe Inc.

Also See: The Rainmaker Group, Leader in Profit Optimization Software, Opens Regional Office in Singapore; Expands Global Presence, Hires Managing Director Vivek Bhalla to Bring 'Total Customer Value' Revenue Strategy to Casino Hotels and Gaming in Asia Pacific Market / November 2008
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The Rainmaker Group 5th Annual Client Steering Committee Meeting Taps Financial Analysts for Revenue Think Tank; Wall Street analysts urge adoption of technology to drive greater revenue / October 2008
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Hollywood Casino Tunica Installs Rainmaker revolutionsm Revenue Management, Optimizes Rates, Occupancy; 494-room Hollywood / September 2008
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Casino Hotel Operators Wield Strategies and Technology to Tame a Softening Market; Savvy revenue managers increase 'cash' customers, leverage revenue optimization technology to minimize the downturn's effect / August 2008
The Rainmaker Group Announces revolutionsm Product Suite on Microsoft Software Platform; Microsoft relationship enables flexible hosting options for Rainmaker’s profit optimization clients / June 2008
Wynn Las Vegas Implements Rainmaker revolution  Revenue Management; Rainmaker tapped by Wynn to optimize total customer value for 5-Star, 5-Diamond resort - / June 2008
Follow the Money: 10 Years of Profit Optimization Progress Pays Off for Operators; Customer service, revenue management focus in two markets a winning strategy for The Rainmaker Group and its clients / April 2008
The Rainmaker Group Welcomes Rod Collier and John W. Wallace to its Management Team; New top-level talent adds to Rainmaker's 250 years of combined profit optimization expertise in the revenue management community / March 2008
Rainmaker Transitions Post Properties' LRO Lease Optimization System to SunGard Hosting; SunGard frees Post team from system responsibilities, hosts application and database / January 2008
Rainmaker Group Leads Revenue Management Panel at GA Tech Conference; Rainmaker hosts Harrah's, MGM MIRAGE, Archstone-Smith execs for Revenue Management thought leadership event / October 2007
'Increasing Revenue' is Focus of Rainmaker Group Client Steering Committee Meeting; Multi-family executives assemble to shape future revenue optimization innovations / September 2007
Four Major Multi-Family Housing Operators Select The Rainmaker Group for Revenue Management Pilot Launch; Revenue Management specialist, Rainmaker, tapped for lease/rent rate lift programs by REITs and independents / August 2007
Mid-America Apartment Communities Installs Rainmaker revolution LRO SM Revenue Management Throughout 140 Properties; revolution LRO delivers a 3% rate increase to Mid-America in pilot test / August 2007
The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized Multi-Dimensional Online Pricing for the Apartment Industry; Revolution LRO clients now able to market optimized rental rates on the Internet through VaultWare™ online leasing solution / June 2007
Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006

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