News for the Hospitality Executive
The Knowland Group Acquires Denver Area Market Research Firm
Acquisition provides 10+ years
of data to be used to test proprietary
data-mining and micro-targeting techniques
Salisbury, MD December 18, 2008 -- In a strategic move to provide the most comprehensive database of potential new customers to the Denver hotel industry, The Knowland Group, the nation’s leading provider of market research to the group meetings market, has purchased locally owned and operated E-Z Reader. The move is part of a continuing effort by Knowland to acquire smaller, more localized companies, such as E-Z Reader. This acquisition merges the high quality data garnered by E-Z Reader from 1998 through today with the innovative technology and services offerings provided by Knowland.
Using Knowland’s iKnowGroups application, the complete 10+ year history of E-Z Reader customers and event information will be made accessible to hotel and conference sales managers throughout the region. This means Knowland customers will be able to track potential leads, create customized reports and increase return on investment across their sales and marketing efforts. Using sophisticated yet user-friendly search capabilities, sales managers can filter information and locate companies who have key usage indicators that align well with a hotel’s facilities and services, thus reaching out to a more targeted audience for new business.
“By acquiring E-Z Reader, we are now able to provide our Denver clientele access to information as far back as 1998.” explained Michael K. McKean, CEO at Knowland Group. “Not only will this additional information allow our clients a greater depth of groups to research, it will give us a larger sample size on which to test some of our proprietary data-mining and micro-targeting techniques. These offerings, ideally suited for hotel sales in a down economy, will be coming online in 2009”
About Knowland Group – Headquartered in Salisbury, MD, The Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry worldwide. Poised as a leader in the industry, Knowland serves over 100 markets within the United States, Canada and beyond. Single minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market changing products and services. For more information, visit www.KnowlandGroup.com or call 410.860.2270.
The Knowland Group
|Also See:||Knowland Group Selected by Remington for Their Hotels / June 2008|
|The Knowland Group Has Researched One Million Events; Hotel group intelligence company database on group activity reaches milestone / June 2008|
|The Knowland Group Signs 1,000th Client; Three and a half year old company’s growth puts it in a league of its own / May 2008|
|The Knowland Group Has Record-Breaking Month; Over 100 new clients signed in April / May 2008|
|Knowland Signs 700th Client, Less Than Two Months After Signing Number 600; Cutting-edge technology and commitment to international growth spur market intelligence firm's phenomenal success / December 2007|
|Top Five Reasons for Meeting Planner Site Selection; Knowland Group Research Reveals That Price Isn’t Everything / November 2007|
|Knowland to Provide INSIGHT to Over 400 Preferred Hotels Group Member Properties; Luxury Hotel Brand Recognizes Value of Revolutionary New Tool / October 2007|
|Knowland Signs 600th Client in Less Than Three Years; Market intelligence firm continues tremendous growth, attributes success to adding client value / October 2007|
|Knowland Unleashes INSIGHT on the World of Hospitality and Asks Hoteliers to Imagine…Imagine a breakthrough tool that provides access to over $3 billon In group bookings / September 2007|
|Exclusive Tarsadia Hotel Group to Let Knowland Take the Lead; Tarsadia Hotels Signs on with Knowland Group's INSIGHT to Track Group Sales Leads / August 2007|
|The Knowland Group Opens 100 Seat Call Center in Salisbury MD; Market Intelligence Firm Continues Expansion, Opens Combined Call, Operations Center on Maryland's Eastern Shore / July 2007|
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