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 Intelity's ICE Debuts at Diamondhead Beach Resort

ICE, an In-Room Virtual Concierge and Back-End Monitoring System,
Rolls Out in 124 Room Vacation Ownership Property


ORLANDO, Fla. –  December 18, 2008 - Intelity’s ICE, the innovative hospitality software solution, is currently being installed in the DiamondHead Beach Resort on Ft. Myers Beach. Intelity signed an agreement to be the luxurious, all-suite, oceanfront resort’s self-service system provider. The ICE touch-screen interfaces will soon be in place in each of the suites to allow guests at the resort superior experiences from their very rooms and provide real-time operations monitoring to hoteliers. 

The DiamondHead Beach Resort chose Intelity as a technology partner because they pride themselves in providing the highest level of service to their vacationing visitors, and ICE is the premier means of further expanding their effortless relaxation at this destination hotel. With ICE, the DiamondHead will have an opportunity to comprehensively discern the likes and practices of its guests. Such feedback can dramatically improve guest satisfaction and aid in strategic decision-making. ICE is an easy, automatic way to gain the ability to cater to a vacationer’s whims and understand and track the specialized needs of guest segments. 

In fact, Neil Hopgood, the resort’s general manager, states his choice was simple, “Our guests come to unwind and escape, and we are thrilled that now ICE will allow us to cater to their leisure needs even after they check in. With ICE, we can inform guests of the host of opportunities available within the resort.” 

The DiamondHead Beach Resort has had so many repeat guests fall in love with vacationing there that they are even moving into the world of vacation ownership with the SunStream Vacation Club, which currently allows members to stay year after year in 31 select luxurious, home-like suites. The ICE system is another tool to help realize the opportunity for vacation ownership for visitors and add to the stay for invested Club Members. 

The ICE concierge system includes full size touch screens in every guest room, all customized to the specific hotel and/or timeshare brand. Amenities are front and center for immediate guest exposure. Without picking up a phone a guest can make reservations at a spa or restaurant, arrange a taxi, room service, equipment rentals and any other special request. Non-invasive advertising can also be integrated into ICE, providing an additional revenue stream for the hotelier during these difficult times. 

Another benefit motivating the DiamondHead Beach Resort to become an early adaptor is that ICE is being integrated into the resort’s point of sale systems, including food and beverage, front desk PMS in addition to coordinating all the resort’s on and off site amenities. In a matter of weeks, ICE’s Quality Assurance feedback system will provide the DiamondHead Beach Resort with insight to more cost-effective operations to streamline productivity. Neil sees ICE as an invaluable way to plan for the future of the DiamondHead from budgets to staffing.

Intelity founder David Adelson explains, “We kept the resort management in mind in every aspect of the design, from guest experience to revenue generation, system navigation to modification, and expense reduction. ICE is as much an amenity to the guests as it is an asset to the hotel. Never before has the hotelier had such a high level of control and insight into the staff’s performance and guests’ habits.”

For an on-screen demo and more information, visit Interested hoteliers and timeshare managers can call toll free 1-888-REV PAR 1 to speak with an ICE hospitality expert for more information on sales, prices, and exciting upcoming ventures.

About Intelity Corp: Intelity, headquartered in Orlando, Florida, is a hospitality software solution company focused on the self-service marketplace. Founded in 2006, Intelity is establishing itself as the leader of in-room guest service technology, quality assurance feedback, and direct consumer marketing within the hotel and resort segments. The Company’s current and future success is driven by four fundamental values: Be creative and innovate; aim for product excellence; elevate the image of our brands with passion; and be an entrepreneurial organization. Intelity is moving toward realizing the strategic goal of brand and product diversification by leveraging business relationships and opportunities with global hotel brands and management companies. 

About DiamondHead Beach Resort: DiamondHead Beach Resort, one of six distinctive properties in Southwest Florida’s 
SunStream Hotels & Resorts collection, is located at 2000 Estero Boulevard on Fort  Myers Beach, within walking distance to the “Times Square” dining and entertainment district on the island.  For reservations or more information, call 800-625-4111 or 239-765-7654, or visit

For more information about The SunStream Vacation Club at DiamondHead Beach Resort, visit or call 866-313-2547. 


Melanie Vigliotti/Caitlin Levens
(850) 668-2222



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