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Fontainebleau Resort Miami Beach Selects
IDeaS Revenue Management System


Minneapolis Minn., December 2, 2008 – IDeaS Revenue Optimization, the leading provider of hospitality revenue management and optimization solutions and services, today announced that it has implemented its revenue management solution at the Fontainebleau Resorts’ Miami Beach property.  A historic resort that was recently fully renovated and expanded to 1504 rooms, Fontainebleau chose IDeaS’ unique forecasting and pricing tools to maximize company-wide profits and easily integrate with IDeaS partners SynXis reservation management system and Opera property management system. Fontainebleau recently deployed IDeaS V5i On-Demand revenue management solution equipped with the Best Available Rate (BAR) module and Group Pricing Module. 

“We’re very pleased with the intelligence and forecasting the IDeaS V5i system provides, particularly in conjunction with the SynXis integration,” said Kevin Bryant, director of revenue management, Fontainebleau Miami Beach.  “The IDeaS V5i system puts us in control of our entire booking and internal website distribution processes from a single system.  Since all channels receive IDeaS decisions simultaneously, our selling strategies can react in real-time to unanticipated changes in demand or our competition.  IDeaS V5i also helps us get a strong handle on our group business, now a much bigger part of our mix than before.  In addition to optimizing our revenue and pricing, we anticipate significant time and money savings.”

Fontainebleau Miami Beach has fully deployed the IDeaS V5i solution and future plans include further integration with its Opera property management system. In addition IDeaS’ autocorrecting forecasting will provide crucial decision support as the Fontainebleau team adjusts to the resort’s new larger capacity, opening in an uncertain economy.

“We’re thrilled to provide insightful, concise revenue management capabilities to Fontainebleau for its luxurious Miami Beach property,” said Bernard Ellis, managing director, IDeaS. “We look forward to a strong partnership with Fontainebleau and to helping it stay ahead of the competition through an enhanced revenue management culture and world class technology.”

About IDeaS Revenue Optimization
IDeaS, a SAS COMPANY, is the premier provider of enterprise revenue optimization solutions and services. IDeaS can help make an immediate impact on company revenue and profitability with its forecasting, optimization and pricing solutions. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit


Mulberry Marketing Communications
Megan Davidson  
+1 312 664 1532

IDeaS Revenue Optimization
Star Bazella, Marketing Manager
 +1 952 698 4200 

Also See: SAS Acquires Software Firm IDeaS; Market-leading revenue-management software for hospitality sector expands SAS' portfolio of industry-specific solutions / August 2008

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