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Veteran Partners with VFM Interactive


TORONTO, ON (September 9,  2008) – Video can express concepts, knowledge, and an experience that is difficult to explain in words making it a tool particularly appropriate for the hotel industry.  VFM Interactive, the leading online video and rich media producer and distributor for the hotel and travel industry, is pleased to announce a new strategic alliance with Productions NY, headed by the former Executive Director of Studio Operations from Good Morning America, Tim Hayes.  

The Emmy Award winning team of Productions NY will now create rich media content exclusively for the clients of VFM Interactive, combining the sophisticated equipment, writing staff, talent, and crew responsible for production of some of your favorite television shows with VFM’s comprehensive range of distribution solutions, the industry’s largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. 

From 1999 to 2006 Tim Hayes, President of Productions NY, oversaw all daily studio operations for ABC’s Good Morning America, Nightline, 20/20 plus more than a dozen other ABC & ESPN programs before starting Productions NY Ltd in 2006 which provides much of the staff working behind the camera on some of your favorite TV shows.  Productions NY also operates their own studios, which currently serve as the broadcast home to the #1 and #2 syndicated news entertainment shows in the country; Entertainment Tonight and The Insider. 

“Many of the top people in television work on rotating schedules.  They might be on the set of ET for 3 weeks and then have 1 week off from the show.  Multiply that by 50 and VFM Interactive suddenly has the biggest and the best video production staff in the world at their disposal,” said Tim Hayes.  “We are masters at the art of storytelling. We have a history of working with the top shows on TV so working with VFM interactive makes perfect sense to us,” continued Tim.  “We recognize that VFM is the leader in delivering rich media content to the web and we are proud to be associated with such an outstanding organization.” 

“Tim Hayes and Productions NY are masters at the art of storytelling and that is what a good video does for a hotel.  It is said that of the five senses, sight and sound account for 85% of the information we take in,” said Paolo Boni, CEO and President, VFM Interactive.  “So this shows just how much power a hotel that invests in professional video content can harness. And every good story needs to be shared.  The distribution network of VFM Interactive insures that the story is told at the point of sale to a broad audience of travel consumers. This combination of talent should be a tool in every marketer’s toolbox to drive sales. ”

About VFM Interactive

VFM Interactive is the leading end-to-end provider of online media production and distribution solutions for the hotel and travel industry. VFM helps hotel and travel companies enhance their online marketing through rich visual content including still images, videos, 360º virtual tours and Flash presentation. VFM’s Vscape® platform allows hotels to manage and distribute their rich media content on the industry’s largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. This network includes online travel agencies, travel suppliers, search portals and Global Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep, Sabre Travel Network, Galileo and Worldspan. VFM’s Vscape media distribution platform is utilized by more than 35,000 hotels from dozens of major hotel chains and resorts from brands and management companies including Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Marriott, Outrigger, Radisson, Regent, Sheraton, Sol Meliá, W, Westin and Wyndham. For more information, visit www.vfmii.com.

About Productions NY Inc.

Productions NY Ltd. is the premier supplier of independent writers, producers and production crews for many iconic television shows including ABC’s Good Morning America, ESPN’s NBA Shootaround, Entertainment Tonight, The Insider plus numerous programs and special events for The Food Network and The Travel Channel. Our Emmy Award winning camera operators, lighting designers and film editors are now at the forefront of creating new and engaging broadcast quality video content for the web and in-room resort TV.  For more information visit www.ProductionsNewYork.com.


Louise Meyer
VFM Interactive Inc.
(708) 497-2320
Website: www.vfmii.com


Also See: VFM Interactive to Power DerbySoft’s Media Distribution / August 2008
Accor North America Selects VFM Interactive to Distribute Rich Media Tours for Motel 6 Locations / August 2008
GenaRes Worldwide Reservation Services Appoints VFM Interactive As Their Exclusive Provider of Rich Media Production and Distribution Services / August 2008
VFM Interactive Announces Expansion of Hotel Team; Highly regarded industry veterans, Darlene Rondeau and Susan Tennant, to help grow VFM's hotel media production and distribution business / July 2008
VFM Interactive Inc. Announces the Completion of $13.5 Million Financing to Support its Ongoing Expansion Lake Capital Leads Investment in VFM Interactive Inc./ April 2008
Outrigger Hotels & Resorts and OHANA Hotels & Resorts Roll-Out New Online Videos for Their Hawaii Properties / March 2008
Myfidelio.Net And VFM Interactive To Provide Hotels With A Central Gateway For Distribution And Management Of Visual Content In All Channels; All myfidelio.net hotels now have access to VFM's Vscape solution to distribute and manage images in all GDS and thousands of Internet Channels / March 2008
VFM Interactive Announces Louise Meyer Joins Executive Team; Highly regarded industry veteran to help build VFM's hotel media production and distribution business / February 2008
Great Hotels Organisation Partners with VFM Interactive to Provide Rich Media Production and Distribution Services for their Member Hotels Worldwide; GHO adopts VFM's Vscape media management and distribution solution to distribute hotel photos and rich media to thousands of electronic channels / February 2008
Kimpton Hotels & Restaurants to Enhance Online Presence; Selects VFM Interactive as Rich Media Production & Distribution Provider; VFM to produce and distribute new rich media for all Kimpton properties / December 2007
VFM Interactive and Omni Hotels Complete Study on the Impact of Rich Visual Media On Hotel Bookings / October 2007
VFM Interactive's Vscape® Selected by La Quinta to Distribute Hotel Company's Photograph Images / January 2006
Galileo International to Add Still and Rich Media Image Content from VFM Interactive / November 2005
The Majority of Online Travelers Rate Hotel Visuals Among Top Influencing Factors in Selecting a Hotel Online / November 2005
Accor North America To Enhance Online Presence of Sofitel and Novotel Brands; Selects VFM Interactive as Rich Media Services Provider / November 2005
VFM Interactive’s Innovation and Expansion Delivers Strong Client and Distribution Growth Reinforcing VFM Market Leadership Position / September 2005
VFM Interactive Expands Board of Directors Amid Record Growth; Appoints 20-year Veteran Michael W. McCormick to New Seat / September 2005
Worldspan Becomes First GDS to Use VFM to Distribute Stills & Rich Media / August 2005
Le Méridien Adopts VFM's Vscape for Photo & Rich Media Distribution / July 2005
Sol Meliá Partners with VFM to Use Videos to Market Resorts Online / July 2005
Best Western Partners with VFM Interactive in Unprecedented Rich Media Strategy / June 2005
VFM Interactive Launches Vscape® – a Rich Media Distribution Solution Providing Unprecedented Control to Hotels / June 2005
After Seeing Tremendous Response to Pilot Online Videos, W Hotels Partners with VFM Interactive to Add Online Video Tours to All its Properties / March 2005
VFM Interactive releases PhotoFlicks®; Innovative Rich Media Turns Still Photographs into Audio-enhanced Slide Shows to Increase Hotel Bookings Online / November 2004
Vantis Partners with VFM Interactive to offer Hotel Clients Rich Media Solutions / October 2004
Rich Content Such as Internet Videos, Virtual Tours and Flash Presentations Significantly Impact the Buying Decision of Consumers Researching and Booking Hotels Online / December 2003
Online Rich Content Is an Important Branding Asset as Well as a Compelling Marketing Tool for Hotel Franchisees to Drive Revenues Through All Online Channels, Both Direct and Indirect / January 2004

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