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SoftHotel Signs AutoClerk® as Value-Added Reseller

Chandler, AZ— September 19, 2008 - SoftHotel, Inc., a leading provider of web-based Property and Distribution products for over 1300 properties, announced today that AutoClerk is now a “white label” Value Added Reseller for Softhotel products and services.  As part of the agreement, AutoClerk will re-brand SoftHotel as its next-generation web-based property system, AutoClerk OnLine™.  

AutoClerk OnLine™ will be delivered and supported through AutoClerk’s well-seasoned deployment, training and support staff.  AutoClerk OnLine will also include SoftHotelPMX (property managed exchange), a new class of distribution subsystem engineered to be the “supply-side” Single Point Execution for all channel and revenue optimization management. AutoClerk customers will also benefit from the many advantages of web-based technology, including decreased equipment costs, improved support, data security and improved usability.  

“AutoClerk has a well established track record for excellent customer service and a strong knowledge of hotel operations as a result of its 22 year history in deploying and supporting hotel systems,” said SoftHotel president, Mike Kennedy.  “After an in-depth search of available next generation products, we are both honored and thrilled that AutoClerk chose SoftHotel based on it robust functionality, Revenue/Channel Management capabilities and ground-breaking, web-based architecture.  The partnership truly leverages our respective core strengths – SoftHotel in the area of product development and AutoClerk in the area of customer service and training.”

Gary Gibb, president of AutoClerk, adds, “We have known for many years that our next generation product needed to be web-based, and have been planning accordingly. SoftHotel’s elegant implementation, both from a functionality and dependability standpoint, accomplishes many of the same goals we had set for ourselves. SoftHotel technology offers a new and refreshing approach to building, deploying, and maintaining property management systems. The hospitality industry desperately needs innovation of this kind to ease the workload of overburdened hoteliers and network administrators. Collaboration between SoftHotel and AutoClerk is already underway. The exchange of ideas between the two companies is expected to accelerate product and services development to better meet the demands of a wide range of hoteliers."

About SoftHotel, Inc.

SoftHotel is new class of distribution subsystem focused on being the “supply-side” Single Point of Execution for channel and revenue optimization.  SoftHotelPMX – Property Managed Exchanged - features a relational room type \ rate structure that exploits the benefits of a rate of the day strategy using an intuitive and thoughtfully designed dashboard.  StayMgr is a next generation, web-based Property Management System with proven scalability and reliability. With built in eLearning, robust customer service features and best practice wizards SoftHotel products are already creating value for over 1300 properties.

To learn more about SoftHotel’s products and services please visit, email, or call (800) 656-7509.

About AutoClerk Inc.

AutoClerk, Inc. was launched 22 years ago, offering a property management system (PMS) designed to specifically address the needs of small- to medium-sized properties. Today's AutoClerk is a regional PMS, no longer confined to the boundaries of the hotel, with interfaces to more than 100 third-party systems, including eight different Central Reservation System platforms. AutoClerk provides many ancillary hospitality services, including hotelier staff/management training, 24x7x365 phone support, web-booking engine, and search engine optimization services. AutoClerk is a certified and endorsed PMS provider for Best Western and other hotel franchisers. Based in Lafayette, California, and still owned and operated by the founders, AutoClerk serves hotels across the country with additional sales representation in the Mid-West.

To learn more about AutoClerk's products and services please visit, email, or call (925) 284-1005.


Teresa Galler
  Director of Marketing, SoftHotel, Inc.
  PH: 800-656-7509 x 5006


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