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Russ Mitchell Named Director of Sales & Marketing
For The Westin South Coast Plaza

COSTA MESA, CA, September 22, 2008 – Award-winning hotel industry veteran Russ Mitchell has been named director of sales & marketing for The Westin South Coast Plaza. 

Mitchell joins the hotel after serving as director of sales & marketing at The Westin Gaslamp Quarter, San Diego since March of 2005.  He has more than 18 years of previous sales and marketing experience, including assignments with Sheraton Suites San Diego; the Sheraton San Diego Hotel & Marina, The Westin Century Plaza Hotel & Spa in Los Angeles; and The Westin Hotel, Santa Clara.  

He was previously with The Westin South Coast Plaza, serving as national sales manager from December of 1994 to July of 1996. He received a Bachelor of Arts Degree in 1990 from California State University, Long Beach.

In 2006, he was named Starwood Southern California/Nevada Region Sales Leader of the Year.  He was a Starwood Platinum Award recipient in 1998, 1999, 2003, 2005 and 2006.  He was the leader for the Starwood NAD Sales Team of the Year for Team Hot 2007.  Additionally, he has been active member of Meeting Professionals International.

“We are delighted to welcome Russ back to Orange County and The Westin South Coast Plaza,” said General Manager Mike Hall. “His experience, customer focus and talent are valuable assets for our hotel as we pursue our sales and marketing objectives.”

The extensively remodeled hotel is now, more than ever, a leading choice for meeting and event planners nationwide, savvy business travelers, as well as leisure guests seeking a sophisticated, yet relaxing experience. The hotel’s $20 million renovation included new guestrooms that exude an inviting residential feeling and are furnished with a host of convenient amenities like wireless high-speed Internet access, flat screen plasma televisions, the second generation Westin “Heavenly Bed” and the relaxing “Heavenly Bath.” 

The Westin South Coast Plaza is located at 686 Anton Boulevard in Costa Mesa, California. For reservations and information, call (714) 540-2500 or visit


Dan Pittman

Also See: Renovations and One New Hotel Provide Gain in Hotel Meeting Space in Orange County, California in 2006; 50 Largest Hotels Provide 1.17 million square feet in Meeting Space / Sandi Cain / January 2007


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