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Boomerang Hotels® the New Master Brand and Parent
Company Name
for GuestHouse International® and Settle Inn &
Suites®
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News for the Hospitality Executive |
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Boomerang Hotels® the New Master Brand and Parent
Company Name
for GuestHouse International® and Settle Inn &
Suites®
| HENDERSONVILLE, Tenn., Sept. 24, 2008 - GuestHouse International®
and Settle Inn & Suites®, have aligned themselves under the new
master brand and parent company Boomerang Hotels®, the company announced
at their Annual Owners Conference held last week at the Opryland Hotel
in Nashville.
Boomerang Hotels® President and CEO Brendan Watters said the new brand structure, formerly operating as Settle Inn LLC, allows Boomerang Hotels® to continue its remarkable growth. �As Boomerang Hotels®�, our guests have a streamlined way to choose the comfortable, amenity driven room at the location � and price � that they want,� Watters said, �and our property owners will find continually upgraded features and benefits to our industry first franchise agreement.� Watters said the name Boomerang Hotels® resonated perfectly for the lodging industry because a boomerang is just like the guest. �If you treat the guest properly, just like a boomerang, they will return. If you don�t treat guests properly, they won�t come back. It�s all about welcoming back guests and keeping them coming back.� �We have successfully positioned Boomerang Hotels® as one of the most franchise friendly lodging companies operating today according to the American Association of Franchisees and Dealers,� Watters said. �The underlying principle of our fair?franchising doctrine is the basis and foundation for our growth in new construction, conversions, and ultimately the guest experience.� �Our new name is lively, upbeat and memorable, and is a substantial step forward in helping us to unify and cross sell our branded hotels, not just for Settle Inn & Suites® and GuestHouse International® but additional brands in sectors we�re not yet in�, said Tim O�Connor SVP of Brand Management for Boomerang Hotels®. �With Boomerang Hotels®, we will continue to create, evolve and promote distinguishable and unique brand advertising for each of our brands, yet share the growing strength of a cohesive parent brand.� Watters said Boomerang Hotels® will retain the Settle Inn & Suites® and GuestHouse International® staff and existing headquarters based in Hendersonville, Tenn. Boomerang Hotels® is a brand with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Comprised of Settle Inn & Suites® and GuestHouse International®, Boomerang Hotels® is based in Hendersonville, Tenn. Boomerang Hotels® brands focus on what guests really want: clean, comfortable accommodations, friendly helpful staff, time saving amenities, and consistently great rates. To learn more, please contact Tim O�Connor at 920?830?3673 or [email protected] |
| Contact:
Timothy O�Connor
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