News for the Hospitality Executive
July 23, 2008, Annapolis, MD – Vantage Strategy Consulting, a leading provider of sales, marketing and technology strategy for the travel industry, has expanded its operations with the opening of satellite offices in two of the world’s largest tourism markets, Florida and Mexico.
The addition of offices and personnel in Boca Raton, FL and Mexico City comes 18 months after the launch of Vantage Strategy Consulting by travel industry veteran and Internet expert Michael Pusateri. The firm is headquartered in Annapolis, MD and specializes in business strategy, online marketing, product distribution, and industry research for travel industry organizations, including hotels, convention visitor bureaus, timeshare/vacation ownerships and destinations. Select clients include The Ritz-Carlton, Orlando Travel & Visitors Bureau and the Greater Boston Convention/Visitors Bureau.
Vantage Strategy’s Boca Raton, Florida office will be headed by Don Kolodz, a veteran marketing executive with expertise in travel industry segments including vacation ownership, hospitality, casino gaming and car rental. Kolodz most recently served as Vice President, Club Inventory and Commerce with Bluegreen Resorts and was an officer with Cendant as Vice President, Fairfield Resorts Hospitality Strategy and Business Intelligence. Kolodz also serves as the firm’s Chief Marketing Officer. Kolodz’ expertise is in developing reservation channel distribution strategies, including optimization and integration of contact centers, global distribution and e-commerce.
Maria Teresa (Tere) Solis will spearhead VSC’s efforts to help Mexican destinations market to the U.S. consumer from offices in Mexico City. Solis was most recently the CEO for the Center for Advanced Studies in Tourism, Mexico Ministry of Tourism (SECTUR), where she directed tourism research and technology development projects for Mexico’s tourism sector. She spent five years with the Mexican Tourism Board, where she managed marketing planning and later headed the organization’s research efforts.
"Both Don and Tere bring a wide range of expertise in travel marketing to the Vantage Strategy team, particularly in the areas of travel marketing and research," said Pusateri. "Their knowledge of two of the world’s most important tourism markets will also be a valuable asset, allowing us to strengthen our ability to serve clients with added marketplace insights and industry contacts."
Vantage Strategy has also retained former Marriott executive Fred Miller to lead in the firm’s business development efforts. At Marriott International, Miller held the positions of vice president, global sales and vice president for travel industry relations and was responsible for establishing and maintaining the global sales offices, general sales agents and reservations centers in Europe, Middle East, Africa and Asia/Pacific. Miller is on the Board of Tourism Cares and a member of the ASTA Allied Marketing Council, International Air Transport Association and the Pegasus Advisory boards.