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Trust International Marks Successful First Half of 2008 With
7 New Clients and Increased Hotel Booking Volume

Frankfurt, Germany – July 2, 2008 – Trust International completed an excellent first half of 2008 with the addition of seven new hotel group clients from Asia/Pacific, the Americas, Africa and Europe, and dramatically increased hotel bookings in numerous channels. 

Client Roster Expands

Trust International, the leading provider of reservation services and distribution technology, is seeing increasing numbers of hotel groups switch to the Trust centralized reservation service (CRS) to realize cost savings and time-saving efficiencies. 

“Our ever-expanding client roster confirms that Trust is on target with its global approach that drives product innovation for all clients, yet meets the local/individual needs of each hotel group in its specific region,” stated Richard Wiegmann, Chief Operating Officer, Trust International.   

He continued, “Our existing clients as well as those who recently signed up with us realize the tremendous value that our continuously upgraded, high-reliability, user-friendly system can have to their productivity and bottom line.  They are appreciative that they aren’t forced to migrate to a new unproven system, with all the training and lost productivity that this entails, in order to receive necessary enhancements.  Our attention to each client’s needs --  whether that be creating specific applications such as to accommodate special taxation rates in India or rolling out general product upgrades in a way that minimizes the need for retraining -- along with excellent customer service is contributing to our reputation as a worldwide leader in CRS and distribution services.”

To continue servicing this customer demand-centric path, Trust is significantly increasing its spending on ongoing CRS development.  Spending in 2008 will increase from $7.8 million USD YTD to roughly $14 million USD.  The major investments will be in the continued development of Trust|Booker 2.0 IBE (Internet booking engine) and a new multi-lingual version of its Voyager CRS which includes an industry-leading fully integrated suite of customer relationship management (CRM) products.  Trust also expects to roll out additional interfaces to property management systems (PMS), revenue management systems (RMS) and direct connects internet channels to further strengthen Trust’s signature “one stop – distribute all“ concept.

Bookings Increase

Despite the rising fuel costs and difficult economic conditions that many countries are facing, during the first half of 2008, Trust recorded a 50% increase in system bookings among hotel groups using the Voyager system as their reservations system for their own reservation office.  Additionally, Trust achieved a 10% increase in voice bookings, a 15% increase in Internet bookings (primarily due to the new Trust|Booker IBE), and a 10% increase in Trust|Com commission handling.

Clients are recognizing that Trust’s ability to help them set up complex rate structures extremely fast and efficiently leads to cost savings and more and faster bookings for those rates – significantly impacting their bottom line.  Trust’s intuitive, automated user-friendly system, where new negotiated rates loading is often completed in less than 24 hours and where profile data is available immediately, saves hotel groups considerable staff time and improves time to market.  It provides a true advantage over providers that are stuck with complicated, time-intensive processes that frequently result in errors and delays in handling GDS rates.   

“Trust is committed to helping find innovative ways of reducing costs for clients while continuing to deliver quality, state-of-the-art products and services in an effort to help all clients successfully overcome the particular challenges they face,“ observed Mario Bellinzona, VP Sales and Marketing for Trust International.  

He noted, “We see that many hotel groups are re-thinking their current distribution set-up, as their need for client- and guest-centric products and true cost savings are more important than ever in all areas of distribution.  It is proven that clients can improve their bottom line through the use of Trust products and services that allow quick and precise channel management, reduce process costs and allow the earliest possible guest recognition and more precise direct marketing.”

About Trust International 

Trust International is one of the world’s leading CRS providers and international hospitality partner. Trust´s services and supporting technologies help hotel chains and hospitality groups support their sales and marketing activities with the latest distribution solutions. The range of services includes CRS solutions and software, connectivity to all GDS and IDS channels, an Internet booking engine as well as plug and play third party integration interfaces to PMS, RMS and CRM systems. Trust International offers the full range of CRS-related products such as content management, business intelligence and commission payment services.

Via Trust´s own communication centers located in North America, Europe and The Far East customers in 47 countries are served with private label telephone reservation, concierge and telemarketing services. 

Established in 1989 Trust International is renowned for its highly reliable reservation platform, continuous investment in system software & hardware and delivery of superior customer value.



Julie Shepherd
Accentuate PR for Trust International in North America
Tel. +1 815 479 1833 –

Christiane Seelgen
Trust International
Tel.+49 (0)69 66 40 89 15 03 -

Also See: Trust International’s Upgraded Trust|Voyager CRS v.12 Provides More Information, Saves Time / June 2008
Trust International 19th Customer Conference and Advisory Board Yields Insight, Direction for Future Development; Hotel groups discuss market trends and latest technology enhancements / June 2008
The Oberoi Group Expands Trust International Contract to Include Trident Hotels / May 2008
Trust International Adds Support of Total Pricing for Amadeus Becoming One of the First To Support Total Pricing in All Four GDSs / March 2008
TRUST International Receives HTNG Workgroup Leadership Award 2007 / March 2008
Banyan Tree Hotels and Resorts Relies on Trust Technology for their Own Private Label Chain Code; Banyan Tree’s Private Label GDS code ‘BY’ powered by Trust|Voyager CRS / February 2008
Leveraging A Record 2007, Trust International Continues Hotel Distribution Success Story in 2008 / February 2008
NH Hoteles, Europe’s 3rd Largest Hotel Group, Renews Distribution Agreement with Trust International / February 2008
Trust International's New Voyager|CRS Release Increases Hotel Distribution Flexibility and Efficiency; Trust|Voyager adds more customized enhancements to support distribution strategy of hotels / January 2008
Trust International Successfully Implements Okura Hotels & Resorts on Trust|Voyager CRS; Hotels smoothly transitioned to new OC two-letter GDS Code / November 2007
Trust International Expands Relationship with Small Luxury Hotels of the World to Include Call Center Services in Asia-Pacific and Arabic Countries / November 2007
TravTech Selects TRUST International for Worldwide Distribution and Central Reservation Services / November 2007
The Oberoi Group Extends Successful Relationship with TRUST International & Fosters CRS Integration / October 2007

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