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Tom Tillman Named Director of Sales and Marketing at the
WaterColor Inn and Resort, Santa Rosa Beach, Florida

Santa Rosa Beach, FL – (July 29, 2008) – WaterColor Inn and Resort announced today the appointment of Tom Tillman as director of sales and marketing.  Tillman brings more than two decades of hospitality experience to the 499-acre resort community on Northwest Florida’s beautiful Gulf Coast.  
Tillman will oversee all marketing initiatives for the 60-room, Four Diamond WaterColor Inn, in addition to WaterColor and WaterSound Beach’s cottage and condo rental programs.  He will also be responsible for developing strategic marketing partnerships and attracting group business to the properties. 
“Tom has extensive experience marketing and selling to groups,” said Eric Sather, general manager, WaterColor Inn and Resort. “With him leading the charge, we are confident this sector of our business will grow.  Coming from Atlanta - one of our key markets, Tom brings with him a unique perspective on WaterColor, which will help us with our regional positioning.”  
Most recently, Tillman served as the regional director of sales at Atlanta-based Hinton & Grusich, a third party representation firm specializing in the meetings industry.  He was responsible for over 140 hotels in the U.S. and Mexico, served as a liaison between the resorts and clients, and led the development and opening of the company’s southeast regional office.
Previously, Tillman spent nine years at The Coeur d’Alene Resort in Idaho. As director of sales and marketing he exceeded annual group booking goals by 20% five years in a row.  During Tillman’s hospitality career, he also held sales and marketing positions with the Doubletree Hotel at Fisherman’s Wharf (Monterey, CA), Fairmont Hotels (San Jose, CA) and Benchmark Hospitality Group (Woodlands, TX).
Originally from Birmingham, Tillman is a graduate of the University of Alabama, Birmingham. He is an active member of Meeting Professionals International, American Society of Association Executives and the International Association of Association Management Companies. 
About WaterColor Inn and Resort
Voted one of the “Top 50 Mainland U.S. Resorts” by readers of Condé Nast Traveler and “Best Hotel in Florida” by the readers of Travel + Leisure, the exclusive 60-room WaterColor Inn and Resort offers luxurious waterfront accommodations, award-winning dining at Fish Out Of Water, a full-service spa, Camp WaterColor for kids and a multitude of recreational activities including three golf courses, tennis, biking, kayaking and fishing.  Well appointed Gulf-view residences and charming cottages are also available for rent and sale. WaterColor is managed by Seattle-based Noble House Hotels & Resorts. For more information about WaterColor, visit or call 866/426-2656.
About WaterSound Beach
WaterSound Beach is a private, 256-acre gated, golf-cart beachfront community and resort enclave with boardwalks leading to the sea.  At full build-out, the neighborhood expects to have 511 residences set among native dune vegetation and the beach, accessible by a linked system of pedestrian pathways and boardwalks.  For more information about WaterSound Beach visit or call 800-413-2363.
Carol Baetzel, Tel: (602) 931-5422
Also See: The St. Joe Company Signs Noble House Hotels & Resorts to Manage the WaterColor Inn and Resort, Santa Rosa Beach, Florida / November 2007


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