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Park Plaza Hotels Appoints Wilfried Persevalle as Regional Director of Sales & Revenue UK
and Marieke de Witte as Human Resources Manager Benelux

02 July 2008 – Park Plaza Hotels today announce the appointment of two key executives – Wilfried Persevalle as Regional Director of Sales & Revenue UK and Marieke de Witte as Human Resources Manager Benelux.  
With over 14 years experience in the hospitality industry, Wilfried Persevalle joins Park Plaza Hotels having worked for international hotel chains in several destinations including Concorde in Paris, Hilton in London, Kempinski in Budapest and more recently in Argentina working on the pre-opening of a new independent 5 star hotel.
Wilfried is currently studying an Executive MBA in London and recently gained a Finance qualification during his time in Buenos Aires.  Wilfried speaks French, Spanish and English.
Wilfried comments: “I am thrilled to have joined Park Plaza Hotels and to have the opportunity of leading the sales and revenue team in the UK. This is an exiting time for the company as expansion plans continue across Europe, the Middle East and North Africa and I look forward to being part of its future success.”
Marieke de Witte joins Park Plaza Hotels with a wealth of experience in the hospitality sector covering Human Resources, Training & Development, Sales and Front Office with NH Hoteles and Golden Tulip in primary cities within the Netherlands and formerly with Hilton in Brussels, Belgium.  
Most recently, Marieke has spent four years with the specialist in hospitality consultancy Performance Solutions, where as a Senior Trainer she managed bespoke performance training needs for companies such as Nokia, Compass, Best Western and Accor.  
Marieke joins Park Plaza Hotels to further develop the Human Resources function across its portfolio in The Netherlands and Belgium at a time when the company’s commitment to training and people development forms a key business objective.
Marieke comments: “I am delighted to now lead the regional Human Resources function for Park Plaza Hotels in the Benelux having gained significant experience with hotel groups at a similar stage in their expansion plans.  Continuous training and development of our people is the cornerstone of our industry and I am keen to build upon the success that Park Plaza has enjoyed in recent months with its group-wide training programmes.”
Park Plaza Hotels Limited is owner, operator and franchisor of hotels in Europe, the Middle East and Africa.  The majority of the group’s hotels operate under the Park Plaza Hotels & Resorts brand (part of Carlson Hotels Worldwide), over which the Group has exclusive rights in 56 countries in EMEA or art’otel, a brand to which the Group has exclusive worldwide rights.  Park Plaza Hotels also manages the luxury all-suite Plaza on the River – Club and Residence, London. 
Through it strategic partnership with Carlson, one of the world’s largest travel and hospitality companies, Park Plaza Hotels has access to Carlson’s powerful reservation and distribution system, airline partnerships with 19 airlines, loyalty programmes such as goldpointsplusSM for guests and Look To Book® for travel agents, and cross-selling opportunities.  
There are currently 39 hotels and aparthotels and over 7,300 rooms in the Group’s portfolio.  By 2012, the Group’s committed projects and territorial franchise agreements are expected to increase the number of rooms to over 13,200.
Projects already under development include Park Plaza Marrakech (2009), Park Plaza Nuremberg (2009), art’otel cologne (2009), art’otel marrakech (2009), Park Plaza Westminster Bridge, London (2010) and art’otel London (2012).
Park Plaza Hotels floated on London’s AIM Stock Market in July 2007.

Park Plaza Hotels
Robert Henke – Vice President Marketing
T: +31 20 713 8200 

Also See: A 45 million 210 room art'otel Hotel Planned for Midtown Cologne, Germany; The Sixth art'otel in Germany for the Park Plaza Hotels Europe Brand / March 2007


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