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Nu Hotel - Downtown Brooklyn's First Boutique Hotel Opens
on Smith Street; Designer Hammocks in Select Rooms

NEW YORK, July 10, 2008 - For most stylish travelers, New York has always meant Manhattan. With the opening of Downtown Brooklyn's first boutique hotel, Nu Hotel (85 Smith Street at Atlantic Avenue; 718-852-8585), Brooklyn emerges as a destination in itself. Nu Hotel offers a smart, clean, fresh design along with expert service, and was conceived to create an authentic travel experience integrated into the fabric of the local Brooklyn landscape.

Hersha Hospitality launches Nu Hotel Brooklyn on the heels of their opening of the Duane Street Hotel (Tribeca, NY) and The Independent (Philadelphia, PA). The three hotels serve as the foundation of Hersha's Independent Collection of hotels. Executive Vice President Naveen Kakarla says, "Nu Hotel is emblematic of our Independent Collection of Hotels -- smaller, unique properties designed and curated to celebrate the vibrant neighborhoods and gateway cities in which they are located. Nu Hotel Brooklyn offers guests an authentic, intimate and local experience."

The 93-room, newly built hotel, owned and operated by Hersha Hospitality and designed by Datumzero Design Office, is located on stylish Smith Street and sits squarely at the intersection of four intriguing Brooklyn neighborhoods: Downtown Brooklyn, home to the Brooklyn Academy of Music, the Courthouses, and the offices at MetroTech Center; Boerum Hill, where streets are lined with elegant brownstones and French bistros; Cobble Hill, a blend of old-world shops, bakeries and gardens; and Carroll Gardens, an old-fashioned Italian neighborhood with wide streets, chic restaurants and antique shops. Together, these areas possess all the requisites for a unique, insider's experience.

Nu Hotel lobby

Nu Urban Suites with hammock
Nu Hotel showcases a design approach intended to maximize space, light and air. The project is nestled in an upscale residential complex suggesting a local neighborhood refuge, while the beauty and friendly nature of the neighborhoods ensure that guests feel safe and secure as they explore the gems that Brooklyn has to offer. Whimsical references such as stenciled quotes from famous Brooklynites, "found objects" from local landmarks and other daring local art strive to echo the authentic, confident character of Brooklyn.

Guest rooms are available in three styles -- the Nu Standard, the Nu Friends Suite, and the Nu Urban Suite -- and are outfitted in a clean, natural palate of materials and hues that creates a stylish setting reminiscent of an urban artist's dwelling. Nu Friends Suites are equipped with bunk beds and modular furniture that adapts for friends and family; both ideal for children and in keeping with the fun, casual atmosphere that Nu Hotel aims to provide. Nu Urban Suites feature a cozy bed niche with leather surroundings, a sitting area and custom hammocks that evoke ultimate relaxation.

In addition to presenting a luxurious, bright and airy space, Nu Hotel reflects a commitment to eco-friendly living. Cork flooring appears in rooms, as do organic bedding materials and custom furnishings crafted from FSC- certified, sustainably harvested teak wood. Amenities include 32" flat-screen televisions with "jack packs" to dock audio, video and computer electronics and complementary WiFi access. Spacious bathrooms are equipped with unique chalkboard walls where guests can jot notes for housekeeping, travel mates, or simply record their own musings. Sleek light fixtures, stone and glass showers, rain head showers and Aveda bath products add a modern, luxurious sensibility.

Guests can mingle with fellow travelers and locals alike at Nu Bar, the hotel's cafe/lounge -- located adjacent to the lobby -- where cafe beverages, cocktails, and light fare will be available. The Nu Gym includes the latest cardio equipment and free weights in addition to a boxing bag and yoga/pilates mats and accessories. The Nu Hotel also offers bike storage and bicycle use service for guests interested in exploring New York on two wheels. Additional amenities located in the lobby include the business center, and a custom concierge service. Those seeking a quiet corner can retreat to the "library nook" where comfortable seating and antique accents create a warm space to delve into a book.

Rates begin at $200 per night. For more information, or to make a reservation, call 718-852-8585 or visit

About Hersha Hospitality | Hersha Hospitality currently operates over 60 hotels in the most valuable markets in the nation. In addition to boutique hotels, Hersha Hospitality also provides turnkey hotel management and asset management for properties with leading brand affiliations through Marriott, Hilton, Hyatt, Starwood, and Intercontinental Hotel Group. Our highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors.


Hersha Hospitality Management (HHM)
Penn Mutual Towers | 510 Walnut Street, 9th Floor
Philadelphia, PA 19106
Phone: 215.238.1046


Also See: Hersha Hospitality Trust Acquires the 45-room Duane Street Hotel in the Tribeca Area of New York City for $24.75 million / January 2008
Hersha Hospitality Trust Acquires the 150 room Sheraton JFK Airport Hotel for $33.98 million / June 2008


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