Hotel Online
News for the Hospitality Executive


Property Management Software Company MSI Empowers over
550 Best Western Properties with Increased Brand Support

MSI is First to Deliver Gold Crown Club International (GCCI) Loyalty Program Integration

Phoenix, AZ, July 30, 2008 – With over 550 Best Western hotels in its portfolio, 350  of which are currently maximizing the value added benefits of the Best Western CRS two-way interface, MSI (Multi-Systems, Inc.) continues to expand its property management software functionality to empower the world’s largest hotel association of branded properties. 

Continually enhancing its software and working closely with Best Western International, MSI has implemented the first hotel property management system interface to support Best Western’s Gold Crown Club International (GCCI) guest loyalty program.  With this release, MSI gives Best Western properties, running the Nova Plus PMS, the ability to efficiently perform GCCI lookups and enrollments in the PMS.  This property management software enhancement is currently being rolled out and firmly establishes MSI as providing the most comprehensive interface for Best Western International’s internal systems.

“With the release of our GCCI interface, MSI is able to further demonstrate our continued commitment to delivering Best Western properties with one of the industry’s most comprehensive product suite and service standards,” stated Tim Tiller, MSW and president of MSI. “We take our relationships seriously; if there is a way we can improve how a property does business, we listen.”

Nova Plus users will now be able to enroll new members into GCCI, create and/or modify profiles, rates, room reservations, and more.  This enhancement immediately allows access to guest membership benefits, eliminating several days of membership set-up in non-GCCI interfaced properties.

“Best Western’s loyalty program has enjoyed 20 years of membership success, and as the world’s largest hotel chain, it is important we continue on our path of guest satisfaction,” said Scott Gibson, CIO and SVP of Distribution, Best Western International. “MSI has been instrumental in working with our internal development teams to allow Best Western properties the ability to reach new technological heights.”

“Having the ability to retrieve and create members in one system, as opposed to having to enter and re-enter the same information in multiple solutions, has increased our associates efficiency and ability to serve our guests,” commented Lonnie Lillie – GM, Best Western Arroyo Roble Hotel in Sedona, Arizona.

This interface enhancement is currently available on MSI’s Nova Plus PMS.  Functionality on the property management software company’s full-service WinPM solution is currently undergoing final testing and is scheduled for release in the second half of 2008.  The enhancement will provide Best Western properties and guests with the same additional benefits that are offered on Nova Plus users today. To find out more about MSI and its property management software products, please visit 

About Multi-Systems, Inc.
Serving the hospitality industry since 1990, MSI (Multi-Systems, Inc.) is a leading supplier of hotel technology and property management software solutions. With an installed customer base of nearly 3,000 hotels and resorts throughout North America, MSI is one of the largest privately-held providers of fully-integrated property management, sales, marketing and catering, point of sale, web booking, and centralized corporate services. MSI specializes in "total system solutions" for management companies and hotel chains by providing central reservation and property system integration. For more information on MSI, visit

About Best Western International

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000 independently owned and operated member hotels in 80 countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts approximately 400,000 worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit


Laura Kirby-Meck
   Tel:   (602) 870-7827
    Toll Free:  (800) 331-7890

Also See: Tech Company takes on Interior Decorating; MSI and Ronald McDonald House at Phoenix Children's Hospital Working together to provide a loving, safe environment for the families of sick children / July 2008
Hospitality Solutions Provider MSI Announces Addition of New Chief Marketing Officer / June 2008
Microsoft Technology Center Customer Solution Case Study; Software Developer Increases Product Scalability with Access to the Right Resources / May 2008
MSI Achieves Payment Industry Compliance; Firm’s Software Completes Visa Payment Application Best Practice Validation / March 2008
MSI's Commitment to Quality and Customer Satisfaction Demonstrated in EnterprisePM Benchmark Testing; MSI Leverages Microsoft Partnership to Optimize Performance and Customer Value / March 2008
MSI Partners with Leading eLearning Development Group; d’Vinci Interactive will provide web based training tools for MSI Products / February 2008
MSI Attracts Industry Veterans for Key Executive Positions - Andrew Sanders and Keith Cook Join MSI / January 2008
Rivertide Suites Luxury Condo Hotel Installs WinPM; MSI Enhances WinPM with Condo Hotel Reporting / January 2008
MSI Announces New Partnership with Advance Card Systems to Provide Integrated Solution for Identification Storage; EnterprisePM, WinPM and Nova Plus will offer the new functionality / January 2008
Best Western Ville-Marie in Montreal Chooses MSI’s Products to Automate Luxury Hotel / December 2007
MSI Introduces The Helm; A seamless interactive tool, centrally located, providing real time access to data management across an entire hotel portfolio / November 2007
Development of Best Western Two-Way CRS Interface to MSI’s Nova Plus Underway/ October 2006
MSI Announces Dedicated Brand Managers for Its Customer Assistance Center / September 2006
Pegasus Scottsdale Data Center Becomes Hosting Facility for MSI’s Web-based Solutions / June 2006
MSI’s NovaPlus Wins Continued Acceptance,  Best Western Two-Way Interface to be Deployed / May 2006
Hospitality International Selects MSI As Preferred PMS Partner / May 2006
Peppertree Inns & Suites Reap the Benefits of MSI Two-way Interface; Best Western member properties maximize room revenue via two-way CRS rate-tiering feature / February 2006
MSI Announces Management Promotions - Sales and service capabilities further enhanced as MSI anticipates a year of unprecedented success / February 2006
MSI’s WinPM to Become the First-Ever ‘Brand Standard’ PMS Platform for Hawthorn Suites Hotels / January 2006
MSI, Pegasus Agree to Develop Interface Between PMS, CRS; Interface will include rate update and client file information that will allow hoteliers to manage rates and customer data from one system / November 2005
Multi-Systems Inc. Purchases PMSs from Pegasus Solutions Inc.; Acquisition brings more than 450 Best Western properties to MSI’s growing portfolio / October 2005
To Improve PMS Interface Consistency, MSI Joins HTNG’s ‘Distribution Solution Workgroup’ / October 2005
AmeriSuites Upgrades to MSI’s WinPM / September 2005
MSI, Best Western Two-Way CRS Interface Installations Building Momentum / August 2005
Levi to Solidify Infrastructure, Customer Integration at MSI; Leor Levi joins Multi-Systems Inc. as Director of Information Technology / August 2005
Ted Warring to Spearhead Ongoing Technical Development at MSI; Promoted to ‘Chief Scientist,’ Warring Will Direct Future Products for MSI / Aug 2005
Marc Voirol to Lead MSI’s Proactive Account Management Team / Aug 2005
MSI’s Longevity, Success Paves Way for Internal Growth, Executive Promotions / May 2005
USFS Selects MSI As Exclusive PMS Provider For Hawthorn Suites Hotels; Extended-stay hotels joining the US Franchise Systems family will be required to install WinPM / May 2005
MSI Is On The Move; Hospitality Technology Provider Plants New Roots to Prepare for Future Growth, Expansion of Products, and Larger Customer Assistance Center / April 2005
Check-in to Check Out - The MSI WinPM Wireless Hand-held Solution / April 2002 

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.