 Los
Angeles, CA, July 18, 2008 - Luxe Worldwide Hotels (www.luxehotels.com),
the leading provider of full-service representation services within the
international hotel industry, proudly announces its exclusive representation
of New World Hotel Management Ltd. (www.newworldhotels.com). This
agreement, which included a celebrated signing ceremony between the two
companies in Hong Kong, furthers Luxe�s presence in Asia while also strengthening
its influence in China.
�This agreement immediately elevates Luxe�s reputation among the most
sophisticated travelers to mainland China and throughout Asia generally.
New World Hotel�s selection of Luxe confirms our highly esteemed reputation
and positions us for significant growth in one of the world�s most dynamic
economic and cultural regions. We look forward to many years of fruitfully
partnering with this brand," said Efrem Harkham, President and CEO of Luxe.
"Luxe is an organization with the international reach and experience we
respect and admire. We welcome the opportunity to work with their experienced
professionals, a team that naturally complements our goals in China," stated
Mr. Ray Wong, Managing Director of New World Hotel Management Ltd.
Mr. Ray Wong, Managing Director of New World Hotel Management Ltd., and Mr. Efrem Harkham, President and CEO of Luxe Worldwide Hotels, celebrate their signing ceremony between the two companies. Luxe will represent New World Hotel throughout Asia. About New World Hotel Management Limited (NWHML) New World Hotel Management Limited (NWHML) develops and manages the "New World" brand of 4- and 5- star hotels in major cities throughout Asia, and also manages pentahotels in Asia Pacific. About Luxe Worldwide Hotels
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