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Benchmark Hospitality Appoints El Hassan Erroudani Director of Food
& Beverage at The Heldrich, New Brunswick, NJ


The Woodlands (Houston), Texas, July 14, 2008 … Benchmark Hospitality has announced the appointment of El Hassan Erroudani as director of food & beverage for  The Heldrich, the award-winning hotel and conference center located in revitalized downtown New Brunswick, New Jersey.  Michael J. Taylor, CMP, general manager, made the announcement.

“I am so pleased to welcome Hassan to The Heldrich,” said Mr. Taylor.  “He brings vast executive-level experience to his new role, including working in food and beverage departments at major brands.”  

Hassan Erroudani comes to his new position at The Heldrich with over two decades of expertise in food and beverage operations.  He was previously chief operating officer of Karm LLC & Brittany Corporation in Orlando, responsible for the day-to-day management of the company’s successful stand-alone family restaurant group. Prior to this, Mr. Erroudani held executive positions with Hyatt Hotel & Resorts in locations throughout the United States, including director-level appointments at properties in the Tampa, Atlanta, and Houston markets.  Erroudani began his hospitality career as beverage manager for Hyatt Hotels & Resorts. 

Mr. Erroudani holds a Bachelor of Science degree in International Relations from Mohammed V. University, the prestigious educational institution located in Agdal-Rabat, Morocco, his country of origin.  Mr. Erroudani is an active member of the Moroccan community within the United States.  He serves as president of the Moroccan American Chamber of Commerce, and is a board member of the Arab American Community Center, as well as a board member of the Moroccan American Council.  He and his family are relocating to central New Jersey.

About The Heldrich
The Heldrich is located in the cultural heart of New Jersey in New Brunswick.  The property is situated at 10 Livingston Avenue across from the city’s famed Theatre Row, just west of important US Route 1 and four blocks from the News Brunswick Train Station (serving the Northeast Corridor:  Boston-New York-Philadelphia-Washington, DC) and close to Exit 9 of the NJ Turnpike.  It is 45 minutes outside New York City and has rail service to Newark Liberty International Airport (EWR).   The Heldrich features a 248-guestroom luxury hotel, Christopher’s Restaurant, serving freshly prepared specialties created in an exhibition kitchen to delight even the discriminating palate, Christopher’s Bar, and an elegant ballroom, ideal for social and corporate gatherings.  For more information on The Heldrich, call 732-729-4670 or visit  The Heldrich is operated by Benchmark Hospitality International.

Benchmark Hospitality International is a leader in the management and marketing of resorts, conference centers, hotels, and Personal Luxury Hotels™.  The privately held company, launched in 1980, is a founding member of the International Association of Conference Centers.  Benchmark is a worldwide organization operating over 30 properties representing major metropolitan and resort destinations.   Benchmark's international headquarters is located in The Woodlands, Texas, near Houston, with regional offices in New Jersey and Connecticut.  International offices are located in Tokyo and Santiago, Chile. For locations of properties and additional information, visit   


Ken Ellens
Ken Ellens Communications 
201-758-2864 / 201-758-2865-Fax

Also See: Benchmark Appoints Richard Varga Executive Chef for The Heldrich / February 2007
Benchmark Hospitality Appoints Joseph S. Verde Director of Food & Beverage for The Heldrich, New Brunswick, New Jersey / January 2007


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