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The St. Regis Bali Resort Unveiling English-style
Butlers to the Island’s Hospitality Industry

Bali, Indonesia, June 30, 2008 – The first St. Regis resort in Asia is unveiling the first English-style butlers to the island’s hospitality industry when the The St. Regis Bali Resort opens in September.

The resort is also the first in the island to have an international Chief Butler, Tony Sharp and Assistant Chief Butler, Robert Johnson, winner of ‘Butler of the Year’ award, an international award conferred by the International Guild of professional Butlers.

Tony Sharp has been butler to the US ambassador to Australia and tycoon Kerry Packer. His last assignment was Chief Concierge and Head Butler, training butlers at the exclusive The Nam Hai Hoi An resort in Vietnam. His assistant Robert Johnson, a graduate of Britain’s oldest and best butler school, Ivor Spencer International School for Butlers, was personal butler for 10 years to Asia’s prominent Ong family, including four years as Head Butler and Assistant Estate Manager at Parrot Cay Resort in Turks & Caicos.

The brand, famed for refined, timeless elegance and peerless service is importing the unique tradition with personal butlers for every guest at its regional resort flagship.

The St. Regis Butlers are a hallmark of the brand, uncompromising in their pursuit of excellence, beyond the expectations of the well-travelled. Their trademark is providing ever-present, unobtrusive service while anticipating the every need of guests.

The extraordinary resort has a creative element in its butler service as it offers not only an on-call service but also a 12-hour and 24-hour personalized butler service for its guests. Each villa in the resort features a butler quarter with a separate entrance to cater for this additional service.

Beyond preparing coffee and tea, or packing and unpacking suitcases, the butlers are more like an experienced personal assistant anticipating and catering to the needs of guests, said Tony Sharp.

His dedicated team was strategically recruited four-months before the opening to go through an intensive training to be butlers that are distinctly different, in preparation for the resort’s opening, and this training started with Australian consultants Magnums Butlers. Founder and trainer Josephine Ive was herself a butler to High Court judges in Australia. The training schedule with the consultants extended to modules on having positive mind-set and behaviour and effective thought processing methods.

Beyond the regular on-call service, butlers are trained in both food and beverage skills as they prepare a whole variety of breakfast egg dishes, skills which will be used when they cook fresh eggs in the morning in guests’ villas. They are also trained in in-room and technology knowledge.

They are also trained in wine by the resort’s German sommelier, from the history of wines to international wine regions, different types of grapes and tasting, along with education on famous wines and their history, with education extending to teas, cigars and caviar.

As The St. Regis Bali Resort is the first resort in Bali to feature Internet Protocol (IP) phones in all suites and villas, the butlers were also put through advanced technology training. 

“The St. Regis Bali Resort Butler Service promises to leave guests with an exceptional experience which will be remembered for a lifetime and in the end, a ‘bond’ with the butler made.” said Mr Sharp.

With 125 luxurious suites and villas the luxury resort occupies a breathtaking beachfront location in the exclusive enclave of Nusa Dua, overlooking the ocean and Bali’s premier golf course.

The fine legacy of the St. Regis name is carried by an exclusive group of prestigious hotels and resorts now joined by The St. Regis Bali Resort.

About St. Regis Hotels & Resorts
Combining timeless sophistication with modern luxury, the St. Regis brand is uncompromising in its commitment to excellence. Founded by John Jacob Astor with the landmark St. Regis Hotel, New York over a century ago, St. Regis is known for delivering an unrivaled dimension of luxury, bespoke service and refined elegance at the best addresses in the world. The brand plans to further its legacy globally and will unveil highly anticipated St. Regis properties in Atlanta-Buckhead, Baha Mar, The Bahamas, Bahía Beach, Puerto Rico, Bal Harbour and Deer Crest in North America,  and  in  Buenos Aires, Costa Rica, Mexico City and Punta Mita in Latin America. In Asia, St. Regis has announced plans to open properties in Bali, Bangkok, Jakarta, Lhasa, Macao, Osaka  and Tianjin.  In  the  Middle 
East, St. Regis will expand in Cairo and Doha. Personalized service and amenities, enviable locations and luxuriously localized design are recognized worldwide as hallmarks of the St. Regis experience. For more information on St. Regis Hotels & Resorts, please visit

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit


Mardiana Budi (Ms)
Assistant Marketing Communications Manager 
The St. Regis Bali Resort
Kawasan Pariwisata Nusa Dua Lot S6
PO Box 44, Nusa Dua
Bali 80363
Tel: +62 361 8478111
Fax: +62 361 8478099 

Also See: ONE IFC Sdn Bhd Signs Starwood's St. Regis Brand to Operate The St. Regis Kuala Lumpur and The Residences at The St. Regis Kuala Lumpur, Part of a Mixed-used Development Called ONE IFC / June 2008
St. Regis Resort, Fort Lauderdale Opens; Features Signature St. Regis Butler Service, Largest Ocean-Front Ballroom, Signature Cero Restaurant by Chef Toby Joseph / May 2007


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