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The Pineapple has been a symbol of hospitality for centuries. According to legend, captains of New England would mount a pineapple on their fence posts when they had a safe return from sea.  This served as an invitation for family and friends to visit and share a meal together.  Today, the pineapple serves as a symbol for the highest quality in hospitality

Atlantis Rising

A trio of experienced hospitality leaders join Atlantis Hospitality Group — a
new consulting firm dedicated to providing cost-effective solutions
to specific hotel operational needs

Saint Charles, Missouri — July 8, 2008 — Three of the brightest minds in the hospitality industry have come together to form Atlantis Hospitality Group, giving hotel investment groups and developers a full-service consulting resource with more than 100 years of combined experience in providing cost-effective solutions to specific hotel operational needs.

The Atlantis Hospitality consultants — Ray Hobbs (Senior VP for Kelco Management and Development), Ray Burger (founder and president of Pineapple Hospitality) and Diane Bogino (President of Performance Strategies, Inc.) — bring specialized expertise in all facets of hotel and resort management, including turn-key operational support, sales development, marketing programs, asset management, franchise alignment and temporary hotel management.

“In the past couple of years, I’ve received a number of phone calls from hotel industry associates I’ve met in my 40 years in the hotel business who said ‘I’ve got this problem. Can you help me fix this?’” says Atlantis Hospitality’s Ray Hobbs. “They are looking for experienced help to identify their issues and develop long-term solutions — not just put a band-aids on them.”

“We’re not long-term management. We’re here to help quickly identify and fix your problems,” Hobbs adds. “We are a one-stop source for investment groups, financial institutions, small to mid-sized independent owners, or management companies to call on when they need special-project assistance.” 

Short-Term Management,
Long-Term Solutions

Atlantis Hospitality Group’s consulting engagements typically range two to eight weeks, with an objective to create efficient and cost-effective long-term solutions for hotel operators.

Hobbs explains several scenarios where Atlantis Hospitality’s expertise would be needed:

  1. An investment group purchases a property, but members of the management team move on;
  2. A certain department isn’t performing up to expectations;
  3. Costs overruns or inefficiencies become problematic;
  4. A property wants to go green or implement a new project; or
  5. Overall financial performance isn’t what it should be.
In each of these cases, Atlantis Hospitality has the experience to come in and evaluate the organization, take charge of the circumstances and implement solutions. 

“Hotel operators often find situations where they need somebody to come in and say ‘Here’s what you need to do,’” Hobbs says. “We can identify the core issues, put a plan in place, then go through an analysis of the team and infrastructure to support the action plan to get them on the right track.”

The consultants with Atlantis Hospitality approach each situation and opportunity with fresh eyes and provide clients with working solutions. In-depth analysis with realistic, cost-effective solutions is what separates the Atlantis consulting group from competitors.

“Each of the consultants with Atlantis has his or her own individual specialties, but combined our expertise ranges across every facet of hotel management,” Ray Burger says. “Beyond that, we have a pool of other professional industry consultants we can call on. Whether it’s developing a Web site or assisting with purchasing or almost anything else, we help you fix your problems.”

“While we all have a great background in the business, it’s critical we be able to identify quickly where the core issues are and create solutions that are effective long-term solutions in a short amount of time. That’s what we can accomplish with our talented team of hospitality specialists,” Burger says.

Specialized services provided by Atlantis Hospitality include:

  • Green Hotels; 
  • Human Resources;
  • Management;
  • Accounting;
  • Operations;
  • Real Estate; 
  • Renovation Oversight;
  • Reporting Processes;
  • Restaurants;
  • Sales; and
  • Marketing.
For more detailed descriptions of each of these categories visit

The Atlantis Team

From left are Atlantis Hospitality’s Ray Hobbs, Ray Burger and Diane Bogino 

Ray Hobbs: Management & Operations

As Senior Vice President for Kelco Management and Development, a privately held hotel company in Jacksonville, Fla., Hobbs oversees and directs the operations of the company’s managed hotels. Prior to his role at Kelco, Hobbs served as President and C.O.O. at Divi Resorts, a timeshare multi-use resort company with nine resorts on six Caribbean islands. Hobbs created strategies and an Executive Team to provide leadership and direction for the company’s future growth. 

Hobbs has acquired extensive experience in all hotel related disciplines. He has served in management roles for franchise affiliations such as Hilton, Sheraton, Holiday Inn, and Clarion Hotels. His success is a result of his unique ability to quickly define business issues and implement actions to direct cost-effective solutions toward improving results. Hobbs’ background includes development of sales, marketing, and operations strategies to revive and/or reposition hotel operations. 

Hobbs also serves on the Board of Advisors for Pineapple Hospitality’s EcoRooms & EcoSuites (, the hospitality industry’s leading directory and integrated booking agent of environmentally friendly hotels, inns, motels and B&Bs.

Ray Burger: Green Guru

Ray Burger, President and Founder of Pineapple Hospitality ( has more than 30 years of experience in the lodging industry, including 18 years as an award-winning general manager and multi-property manager of hotels including Hilton, Doubletree, Radisson and Holiday Inn. In addition, he has been supplying hotels with environmental products, programs and services for more than 12 years. 

Throughout his career, Burger has maintained a consistent approach to enhancing guest satisfaction, while remaining focused on bottom-line profitability.

As a general manager, he consistently increased revenues at his properties by exceeding guest expectations, a philosophy that is fundamental to the operation and product offerings of Pineapple. 

Diane Bogino: Leadership & Training

Diane Bogino helps organizations diagnose and solve problems within leadership and management, such as retention, performance improvement and training. Her cutting-edge diagnostic and assessment tools help identify and solve development issues. Bogino assists organizations with meeting today’s challenge of producing more with fewer resources for customers who demand more for less. She helps companies become more productive and make better educated hiring decision in order to thrive in a highly competitive marketplace. 

As President of Performance Strategies, Inc., a thriving consulting, coaching and training company. She understands what it takes to make a business profitable and help people perform at the top of their games. She has more than 20 years experience in training and speaking and has trained thousands of participants, in a variety of industries to change attitudes and behaviors, become leaders, public speakers, dynamic communicators, work through conflict and improve personal/professional development. 

She is the author of four books. Her newest, What’s in Your Hiring System, is scheduled to be published this year. She also has written several articles on customer service, communications, personal development, and leadership

Atlantis In Action

Though his hotel and conference center hasn’t opened yet, Bob McElwee, partner and marketing director for Green Mill Village, says that Atlantis Hospitality Group already has made a tremendous impact on the project.

Green Mill Village is a 100-acre “green village” near Arcola, Ill., set to open in the fall 2009. The village will include a lodge/conference center, spa, restaurants, retail center and education center — all operated on wind turbines and solar power. 

“Having Atlantis Hospitality Group involved in the start-up process has been great for someone like me who doesn’t come from a hotel background,” McElwee says. “I’ve had other consultants who haven’t worked out. But Ray Hobbs and Ray Burger sat down with me and really examined the entire project and situation before they even decided they could help me. They’ve really been hands-on — they look at everything I do and give me real feedback on what I’m doing right and what we can do better.”

Styled in a 1940s theme, Green Mill Village will be an unprecedented Midwestern sustainable project, from both an environmental and an economic standpoint. Foods will be local and organic. The local Amish community will narrate tours of the countryside on electric trolleys or horse-and-buggy. An educational center will provide visitors with a snapshot of the region and the village, as well as offer interactive videos focused on agriculture, alternative energy and responsible tourism.

“Ray Burger’s knowledge of the green world and what responsible travel is all about and Ray Hobbs’s understanding of finances have been a tremendous resource to us,” McElwee says. “They have so many years of experience in the hotel and travel industry — you can’t just pick up all that knowledge in a book or on the Internet. They keep me from making mistakes because they’ve already been there — they’ve seen those mistakes in their careers — and know how to prevent those mistakes. .”

“Their expertise and thorough approach has been invaluable in moving this project along.”

Experienced Voice

With the state our economy, hotels and other travel destinations cannot afford to live with cost inefficiencies or underperforming departments. A new set of eyes and experienced voices can help turn problems around, or ensure the hotel’s operations function properly during an ownership or management shift. 

Atlantis professionals provide full-service consulting services targeted to the specific needs of your hotel operation. The dedicated team has the ability to focus on your needs to assist you in achieving the results you desire.

“There are a lot of large hotel management companies out there, but that’s not what we do,” Hobbs adds. “Our focus is on creating solutions to specific issues. That’s our niche.”

As demand grows, Atlantis expects to add new consultants to the team, allowing them to offer an even wider range of services.

For more information about Atlantis Hospitality Group, visit To sign up for the firm’s monthly newsletter and request proposal, e-mail

About Pineapple Hospitality

Headquartered in Saint Charles, Missouri, Pineapple Hospitality™ is The Co-Founder and Host of the ANNUAL GREEN HOSPITALITY CONFERENCE, an EPA ENERGY STAR™ partner bringing fresh ideas to hospitality guests’ doors and owner/operators’ bottom lines — including FreshStay® (, EcoRooms & EcoSuites ( Environmentally Sensitive Amenities™, EO®, Neutrogena® and greenSPA™ amenities and AVIVA dispensers, Energy Efficient Lighting and Controls, Custom Linen & Towel Re-Use Programs, Green Key Cards, Energy Management Systems and Controls, High Performance  showerheads, the Nature’s Mist™ deodorization system, Zero Odor, and dozens of other products and programs. For more information, please visit, or call us at 636-922-2285.


Ray Burger
 (636) 922-2285

Also See: 10 Ways for Hoteliers to Celebrate Earth Day 2008 / April 2008
Refreshing Leadership; Four Carlson Hotels Worldwide locations join FreshStay? / April 2008
Taking Green Mainstream; As the sustainability movement continues to escalate, Pineapple Hospitality's EcoRooms& EcoSuites adds green leader Q Hotel & Spa as a new member and recruits two top talents to serve as Advisors -Bernadette V. Upton and Ray Hobbs / March 2008
Pineapple Hospitality Proclaims March 9-15 Green Lodging Education Week; Three major hospitality conferences during the week of March 9-15 will make green a priority / January 2008
FreshStay - The World’s Largest Directory of Lodging Properties featuring Better Indoor Air Quality celebrates 2nd Anniversary / January 2008
Green Heat For the Holidays: The innovative Buffet Burner from Pineapple Hospitality is so hot it can help keep the environment cool / November 2007
Three's Company; Pineapple Hospitality's EcoRooms & EcoSuites adds three new members to its Board of Advisors, providing additional environmental insight and perspective for the hospitality industry / October 2007
Fresh Impressions; Many hotels listed on® are finding success by going beyond providing smoke-free environments and offering guestrooms, meeting rooms and public spaces with Indoor Air Quality IAQ enhancements / October 2007
Green Leaders: EcoRooms & EcoSuites new Board of Advisors hopes to raise the environmental standards of the hospitality industry, educate consumers and differentiate green from 'greenwashing' / August 2007
Guaranteed Non Smoking = Guaranteed Success; FreshStay® Version 2.0 a Huge Hit With Guests & Hoteliers / July 2007
Another “Green” Tool For Hotels’ Eco Toolboxes; Guests and hoteliers alike rave about the quality of Environmentally Sensitive AmenitiesTM from Pineapple Hospitality / June 2007
Turning Up the Heat; Pineapple Hospitality Adds the Buffet Burner Electric Chafing Dish Heater to its Growing Line of Cost-effective, Environmentally-friendly Hospitality Solutions. / June 2007
Attention Frequent Breathers™: FreshStay® Version 2.0 Features Major Web Site Redesign & Fully Integrated Booking Process; At the all-new FreshStay, Frequent Breathers can find and book smoke-free hotel reservations worldwide / May 2007
Choice Hotels Comfort Suites Brand To Go Smoke Free May 1, 2007; The decision adds another 433 U.S. hotels to the ever-growing ranks of's directory of smoke-free lodging facilities worldwide / April 2007
Better Designs Today For a Greener Tomorrow; Design sustainability expert David Oakey to headline the March 14th Green Hospitality Conference hosted by Lodging Hospitality and Pineapple Hospitality, Inc. / March 2007
Bacteria-Ridden Remote Controls Are The Likely Place for Guests to get a Cold or Flu / February 2007
The Triple Win: greenSPA™ Amenities Benefit Hotels'Guests, Properties' Profits and the Environment; Hotels from coast to coast reduce waste to preserve our planet / January 2007
The Triple Bottomline: Fresh BulbTM Eliminates Odors, Cuts Energy Costs and Reduces Global Warming; Pineapple Hospitality announces its Winter Light Sale / January 2007
Global Growth; The online directory/network of smoke-free lodging properties connects a growing number of owner/operators with travelers from across the globe / December 2006
FreshStay® Reports 2,700% Gain in Smoke-free Hotels; With 2,300 Marriott properties' going smoke free, more than 5% of U.S. hotels will be 100% non-smoking / August 2006
Springfield’s Krystal Aire Inn & Suites Introduces Another Fresh Idea; All Non-Smoking Hotel Installs Energy Efficient, Odor-Neutralizing Light Bulbs / August 2006
FreshStay® Online Network Unites Hotels Worldwide,Fuels Smoke-Free Movement: Kentucky is the 48th state to join the FreshStay® union of nonsmoking lodging properties / June 2006
Turn Trash into Cash; Pineapple Hospitality® and Midas Consulting Identify Eight Red Flags For Hotel Operators to Improve Environmental Practices and Reduce Waste Management Expense / June 2006
PURE Solutions Signs On As A Corporate Sponsor Of FreshStay™; FreshStay™'s rapidly growing online directory of non smoking hospitality properties is the perfect match for the PURETM Rooms program, which converts guestrooms to allergy-friendly rooms within 24 hours / May 2006
Pineapple Lights Up Hotels' Bottom Lines; Hospitality Properties Reap Significant, Sustained Economic Benefits By Embracing Environmentally-Friendly, Energy-Efficient Bulbs; Lighting Retrofits Reduce Costs & Bolster Guest Satisfaction / May 2006
Top 5 States and Top 10 cities for Non Smoking hotels in the U.S.; adds 25 non-smoking properties during April -California is the number 1 state and Seattle the number 1 city / May 2006
Zontec™ Sponsors to Identify Best Places Where Guests Can ‘Breath Easy, Sleep Great™’ / April 2006
200 Smoke Free Hotels Join the Online Directory in 1st Month / March 2006
120 Smoke Free Hotels Join the Online Directory in 1st Month / February 2006
Fresh Air: The New Hospitality Amenity; Pineapple Hospitality Launches FreshStay™, an Online Directory of Hotels Offering Better Indoor Air Quality / January 2006
Gift of the Year: Pineapple Hospitality’s Energy $aving Trifecta / December 2005
Pineapple Hospitality is Now the Exclusive U.S. Supplier of Environmentally Sensitive Amenities™  / November 2005
Got Pineapple? Hotelier-turned-industry-innovator Ray Burger Launches Pineapple Hospitality™ — bringing fresh ideas and business-building products and programs to your guests’ doors and your bottom line / September 2005

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