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GenaRes Worldwide Reservation Services Appoints VFM Interactive As Their
Exclusive Provider of Rich Media Production and Distribution Services


TORONTO, ON (August 6, 2008) – GenaRes Worldwide Reservation Services, the hotel industry’s newest and fastest growing global reservations company, announced today that it has selected VFM Interactive, the world’s leading full service provider of rich media production and distribution solutions for the travel industry, as its exclusive partner for the distribution and production of hotel rich visual  content.

Under the agreement, GenaRes will utilize VFM’s web-based digital media management platform, Vscape®, as the single point for the entry, storage, management, and seamless distribution of all of its hotels’ images and other rich visual content.   VFM Interactive will manage the rich media for the 3,000+ GenaRes hotels worldwide and distribute it to its vast distribution network, recognized as the largest and fastest growing network in the industry.  Additionally, GenaRes and VFM will team-up to provide a customized production offering for GenaRes hotels so they can reap the rewards of enhanced online presence that rich media provides.  

VFM has distribution contracts in place to provide rich visual content on behalf of its hotel clients to major travel intermediaries such as Pegasus and the four global distribution systems (GDSs) – Amadeus, Galileo, Worlspan and Sabre – as well as more than 25,000 travel and travel-related sites.   VFM’s distribution network enables hotels to compete more effectively across the Web by ensuring that their photos, virtual tours, videos and other rich marketing content can be viewed by, and influence the purchasing decisions of, consumers shopping for hotels on major online travel agencies, travel research sites, search and meta-search engines, portals, meeting planner sites, as well as corporate booking engines.  

“This partnership with VFM Interactive allows us to provide additional value-added services to our properties and ensure integrity in distribution of their images.  Every hotel is different and only through exceptional visual content can our diverse properties begin to tell their story,” said, Ursula Rhode, Executive Vice President, Global Services, GenaRes.  “VFM is the leader in this space, providing the only full-service media solution in the industry.  It only makes sense for the best to partner with the best.”

 “We are proud to partner with Genares, known throughout the industry as an innovator and leader in providing solutions to the hotel industry.  Our goal is to help GenaRes properties incrementally increase their revenue by adding rich media, a proven ROI enhancer, both in terms of increased bookings and price per room,” said Paolo Boni, president and CEO of VFM Interactive.  “Recent studies indicate that consumers who viewed rich media, virtual tours and videos, are 67% more likely to book than those who do not.  We look forward to delivering these impressive results to the GenaRes properties.”  

About VFM Interactive

VFM Interactive is the leading end-to-end provider of online media production and distribution solutions for the hotel and travel industry. VFM helps hotel and travel companies enhance their online marketing through rich visual content including still images, videos, 360º virtual tours and Flash presentation. VFM’s Vscape® platform allows hotels to manage and distribute their rich media content on the industry’s largest and fastest-growing distribution network of more than 25,000 websites where consumers most often research and purchase travel products. This network includes online travel agencies, travel suppliers, search portals and Global Distribution Systems such as Travelocity, Orbitz, Priceline, TripAdvisor, American Airlines, Yahoo!, SideStep, Sabre Travel Network, Galileo and Worldspan. VFM’s Vscape media distribution platform is utilized by more than 35,000 hotels from dozens of major hotel chains and resorts from brands and management companies including Best Western, Choice, Crowne Plaza, Hilton, Holiday Inn, Interstate, La Quinta, Marriott, Outrigger, Radisson, Regent, Sheraton, Sol Meliá, W, Westin and Wyndham. For more information, visit www.vfmii.com.

About GenaRes Worldwide Reservation Services

Launched in 2004 by former Lexington Services Corp. founders and executives, Dallas based GenaRes Worldwide Reservation ServicesSM Ltd. (http://www.genares.com) is the hotel industry’s newest and fastest growing hotel reservations and representation company. As the first new central reservation system (CRS) to come to market since 1999, GenaRes’ GenaRaterSM Web-based CRS and related services are provided on an ASP basis and are designed for properties ranging from small independents to large chain hotels worldwide. The lodging industry’s only privately held reservations technology provider created by hoteliers for hoteliers, GenaRes’ services include: seamless GDS and Internet connectivity, a private-label Internet booking engine, a Web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. GenaRes is headquartered in the Dallas/Fort Worth suburb of Grapevine, Texas, and has sales representation worldwide, with offices throughout Europe and Asia. The company is owned by Ricky A. Wilkins ,Michael G. Wilkins and Eugene Harris.


Louise Meyer
VFM Interactive Inc.
(708) 497-2320
Website: www.vfmii.com


Also See: VFM Interactive Announces Expansion of Hotel Team; Highly regarded industry veterans, Darlene Rondeau and Susan Tennant, to help grow VFM's hotel media production and distribution business / July 2008
VFM Interactive Inc. Announces the Completion of $13.5 Million Financing to Support its Ongoing Expansion Lake Capital Leads Investment in VFM Interactive Inc./ April 2008
Outrigger Hotels & Resorts and OHANA Hotels & Resorts Roll-Out New Online Videos for Their Hawaii Properties / March 2008
Myfidelio.Net And VFM Interactive To Provide Hotels With A Central Gateway For Distribution And Management Of Visual Content In All Channels; All myfidelio.net hotels now have access to VFM's Vscape solution to distribute and manage images in all GDS and thousands of Internet Channels / March 2008
VFM Interactive Announces Louise Meyer Joins Executive Team; Highly regarded industry veteran to help build VFM's hotel media production and distribution business / February 2008
Great Hotels Organisation Partners with VFM Interactive to Provide Rich Media Production and Distribution Services for their Member Hotels Worldwide; GHO adopts VFM's Vscape media management and distribution solution to distribute hotel photos and rich media to thousands of electronic channels / February 2008
Kimpton Hotels & Restaurants to Enhance Online Presence; Selects VFM Interactive as Rich Media Production & Distribution Provider; VFM to produce and distribute new rich media for all Kimpton properties / December 2007
VFM Interactive and Omni Hotels Complete Study on the Impact of Rich Visual Media On Hotel Bookings / October 2007
VFM Interactive's Vscape® Selected by La Quinta to Distribute Hotel Company's Photograph Images / January 2006
Galileo International to Add Still and Rich Media Image Content from VFM Interactive / November 2005
The Majority of Online Travelers Rate Hotel Visuals Among Top Influencing Factors in Selecting a Hotel Online / November 2005
Accor North America To Enhance Online Presence of Sofitel and Novotel Brands; Selects VFM Interactive as Rich Media Services Provider / November 2005
VFM Interactive’s Innovation and Expansion Delivers Strong Client and Distribution Growth Reinforcing VFM Market Leadership Position / September 2005
VFM Interactive Expands Board of Directors Amid Record Growth; Appoints 20-year Veteran Michael W. McCormick to New Seat / September 2005
Worldspan Becomes First GDS to Use VFM to Distribute Stills & Rich Media / August 2005
Le Méridien Adopts VFM's Vscape for Photo & Rich Media Distribution / July 2005
Sol Meliá Partners with VFM to Use Videos to Market Resorts Online / July 2005
Best Western Partners with VFM Interactive in Unprecedented Rich Media Strategy / June 2005
VFM Interactive Launches Vscape® – a Rich Media Distribution Solution Providing Unprecedented Control to Hotels / June 2005
After Seeing Tremendous Response to Pilot Online Videos, W Hotels Partners with VFM Interactive to Add Online Video Tours to All its Properties / March 2005
VFM Interactive releases PhotoFlicks®; Innovative Rich Media Turns Still Photographs into Audio-enhanced Slide Shows to Increase Hotel Bookings Online / November 2004
Vantis Partners with VFM Interactive to offer Hotel Clients Rich Media Solutions / October 2004
Rich Content Such as Internet Videos, Virtual Tours and Flash Presentations Significantly Impact the Buying Decision of Consumers Researching and Booking Hotels Online / December 2003
Online Rich Content Is an Important Branding Asset as Well as a Compelling Marketing Tool for Hotel Franchisees to Drive Revenues Through All Online Channels, Both Direct and Indirect / January 2004

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