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The Starmack Group Wins International Resort Group Account

BlueBay Hotels & Resorts Selects Leading Hospitality
Agency For Global Branding Program


LA MESA, Calif. – August 27, 2008 - The Starmack Group ( has been retained as the agency of record for BlueBay Hotels & Resorts (, an international property owner and developer with resorts around the world.

BlueBay Hotels & Resorts selected The Starmack Group based on the agency’s impressive experience in the hospitality and tourism industry, particularly their work with exclusive destinations worldwide.  BlueBay Hotels & Resorts is part of The Marsans Group hotel company, Hotetur, whose mission statement is “providing the ideal environment to indulge in the simple yet refined pleasures of life.”  This stylish collection of resorts with properties in some of the world's most coveted beach locales is a haven for those looking to experience a world of sensations in a serene environment. 

BlueBay Hotels & Resorts redefines the all-inclusive concept with fashionable surroundings, tantalizing tastes of contemporary international cuisine, a host of activities and unparalleled service, all designed for those who are looking to bask in casual luxury in locations such as Mexico, the Caribbean, the Mediterranean and beyond.

As the agency of record, The Starmack Group will provide an overall re-branding campaign for the entire BlueBay Hotels & Resorts brand as well as individual properties in the portfolio.  Work will include corporate messaging/branding, collateral development, print and interactive advertising, Web site development, on-property design elements and more.  “We are absolutely thrilled to be selected by BlueBay Hotels & Resorts for their global branding campaign,” said Greg Starmack, president of The Starmack Group. 

The agency’s extensive success in re-branding diverse properties was a key selection factor for BlueBay Hotels & Resorts. Over the last 10 years, The Starmack Group has built an impressive roster of hospitality clients, including Noble House Hotels & Resorts, Ritz- Carlton, LaSalle Hotels and Goosewing Resorts.  “Our progressively global projects have positioned us ideally to give BlueBay Hotels & Resorts a true worldwide presence,” added Starmack.

Founded in 1998, The Starmack Group (TSG) brings together a unique group of creative, management, media and marketing professionals all driven by a simple purpose: To create successful partnerships with clients and deliver spot-on solutions.  TSG prides itself on its ability to stay nimble and responsive while anticipating clients’ needs and adapting quickly to any situation.

Over the years, agency personnel have created innovative campaigns for some of the most recognized brands in the country, such as Forte Hotels, Noble House Hotels & Resorts, Travelodge, Paragon Steakhouse Restaurants, Adventure 16, San Diego Convention & Visitors Bureau and Shea Homes, among others.  Log on to to learn more.


Aimee Cebulski
(619) 461-8942


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