News for the Hospitality Executive
EMCVenues Introduces eVite for Sites
Product Guarantees 35 + Site
Visits, Planner Satisfaction,
Unique in Hospitality
|Brielle, New Jersey, May 21, 2008 … EMCVenues, the
global meetings management company specializing in productive meetings
from concept to completion, announces “eVite for Sites,” a new lead generation
product featuring a 90-day turn-key program guaranteed to deliver 35 +
qualified site visits to a conference center, hotel or resort. There
is no other lead generation program in the hospitality industry like eVite
for Sites and none that offers a money-back guarantee of success.
eVite for Sites is also designed to benefit the meeting planner by ensuring
the venue matches the needs of the meeting and event.
eVite for Sites uses EMCVenues proprietary US and global planner database to customize an individualized lead generation program for each client and then delivers a minimum of 35 site visits by qualified planners. The program is designed to benefit the planner as much as the venue.
EMCVenues, which was recently recognized by Entrepreneur magazine as one of the fastest-growing women-led companies in North America, developed the new product in response to strong customer demand for qualified leads in the current meetings marketplace. So convinced of the integrity of the program was President & CEO Jody Wallace that she decided to take to product one step further and guarantee its success.
“We are in a maturing meetings market with venue supply that has dramatically increased over the past 5 years,” stated Ms. Wallace. “We’re also in an election year with significant uncertainty in the marketplace, and may be dipping into a recession. Every serious meetings property is fighting to retain market share … while actively responding to owner demands to grow the business. EMCVenues is poised to help in a way that benefits the venue and satisfies the need of the planner,” continued Wallace. “We have a vast customer database developed over that last decade – and our expansive team of experienced meeting professionals offers a large network of planner and venue relationships. eVite for Sites was designed specifically for meeting properties -- with the needs of planners top-of-mind -- and with results guaranteed! Our goal as is win-win for all”
eVite for Sites enables clients to tap into the vast resources of EMCVenues database, which includes segments for Corporate, Association and Government planners. The eVite for Sites program promises a minimum of 1,500 qualified meeting and event planner contacts for each campaign, based on the key segments and type of business desired.
The goal of the eVite for Sites program is to bring motivated venues and planners together through site-inspections, providing the property with the opportunity to showcase their conference venue’s unique features while offering the planner the opportunity to define their needs for a productive meeting. Often qualified leads, which are delivered weekly, go well beyond the 35 + site visits guaranteed.
Since so much of what EMCVenues provides is synonymous with education and learning, the company has packaged in on-going training webinars during the client’s eVite for Sites campaign to sharpen the skills of the sales team. Training seminars available during the campaign include Managing Hot Leads and Conducting the Perfect Site Inspection. EMCVenues takes this further by assisting clients in concepting and delivering training programs for Planners who want to enhance a meeting’s productivity.
eVite for Sites Program is Turn-key!
eVite for Sites program is turn-key program and EMCVenues manages all aspects of the process, from developing a qualified database to creating a marketing concept, online registration through a customized website, specialized invitations, to managing the meeting planner registrants. EMCVenues finishes the program with surveying the registrants to ensure quality satisfaction between buyer and supplier.
The process is entirely managed by the experts at EMCVenues, including continuous measurement of results, testing effectiveness and modifying subject and content throughout the program, as necessary to achieve the meeting goals.
Added benefits packaged into eVite for Sites by EMCVenues include franchise exposure on www.EMCVenues.com – EMC’s specialized web portal designed exclusively for meeting planners and conference venues. During a program, clients receive top venue placement advertising on their regional landing page and on the website’s search tool. Leads can be directly monitored and tracked though the EMCVenues’ website and every program concludes with post-inspection follow up with the planner to ensure satisfaction on both sides.
“eVite for Sites is an extremely exciting program, which is opening doors to clients that otherwise we would be unable to reach,” said Bette Gill, CMP, director of sales & marketing at the Doubletree Hotel & Executive Meeting Center Berkeley Marina in Berkeley, California. “In the first month alone the program generated 70 site inspections and over 75 planner contacts interested in more information in our meeting facilities.”
According to Grace Mauro, planner for LINDE, Inc., "’eVite for Sites’ is ideal for planners as EMCVenues connects us with new venues that can satisfy our requirements at a price we can afford." Ms. Mauro continued on to say, "I really do think this product is revolutionary for our industry. It cuts through the clutter to bring the meeting and the ideal site together, streamlining the often difficult and time-consuming site selection process for us."
|Also See:||EMCVenues To Host MEET Chicago 2008; Meeting Education Event To Benefit All Planners, May 29th, 30th / May 2008|