Carol Verret Consulting and Training Consulting Training Seminars |
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. . Revenue Management for an Uncertain Summer Carol Verret Web Cast on June 6, 2008
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May 28, 2008 - According to Smith Travel Research, RevPAR was up just 1.9 percent through the first quarter of 2008 compared to the same period in 2007. With poor prospects for summer travel, the second quarter 2008 Hotel Horizons report of PKF Hospitality Research is forecasting an annual increase in RevPAR of just 1.5 percent. This RevPAR forecast is the result of a projected 2.5 percent decline in occupancy, combined with a 4.0 percent increase in ADR. Revenue Management in summer 2008 will be different than RM in the past several years. There is a level of uncertainty about demand, the ability to predict it and the ability to drive rates. Depending upon which survey you look at, the analysts the projections are mixed � will short distance travel balance the negative shift in long road trips of summers past? What can revenue managers do to fortify their hotel�s position and minimize negative impact from high gas prices and decreased consumer confidence in the economy? �There is a lot that revenue managers can do to put strategies in place that they can manipulate depending upon demand levels and short lead bookings,� Says Carol Verret. In this web cast we will focus on strategies to put in place now before it�s too late to be effective:
Watch for the Hotel Sales and Revenue Management 2.0 Book coming out in late summer! Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065. Visit www.hotelsalesblog.com. copyright © Carol Verret, 2002-2003 -2004 -2005 - 2006 - 2007 - 2008 |
Carol Verret 5910 S. University #C-18, PMB 374 Greenwood Village, CO 80121 Telephone: (303) 618-4065 [email protected] Web Site: http://www.carolverret.com/ Email: [email protected] |