DALLAS� MAY 20, 2008 � UniFocus,
a global pioneer in the hospitality industry for performance, resource
management and closed-loop feedback solutions, announced that Troon Golf
has partnered with UniFocus to launch a company-wide initiative to promote
employee engagement. The international golf management company will utilize
STAFFScope firstly to establish an empirical industry benchmark of workplace
quality and then roll out their employee engagement initiative to all of
their 190 upscale golf facilities.
Headquartered in Scottsdale, Arizona, with international
offices in, Australia, Switzerland and Dubai, Troon Golf is the world�s
leading luxury-brand golf management, development and marketing company.
Its managed facilities have been named to Golf
Magazine�s �Best Golf Resorts� rankings for 2008.
�I am excited about our partnership with UniFocus
and look forward to working with them,� remarked Peggy Lin, Director of
Employment & Employee Relations for Troon Golf. �We were impressed
with UniFocus� Diane Heppel and her professionalism, industry-specific
experience, unique skills and how she related to us as a true partner.
Diane was flexible, open to ideas, honest, and we could always count on
her to provide candid feedback.
�We liked the way UniFocus designed the survey
questions to be so well defined. This enables us to drill down and find
the root causes for a specific ranking. I particularly was impressed with
the online reporting capabilities and how survey results can be grouped
by need and then compared across the organization.�
UniFocus developed STAFFScope to help companies
cultivate a workplace culture that promotes excellence through improved
communication and knowledge. STAFFScope helps hospitality organizations
gain actionable intelligence to re-engage their workforce for initiative,
creativity, satisfaction and longevity.
�Our clients repeatedly get higher response rates
with UniFocus because of our proven ability in the marketplace to fully
engage employees,� said Mark Heymann, UniFocus President and CEO. �We have
also been able to analytically demonstrate�time and again�that an engaged
workforce is inextricably linked to guest satisfaction and loyalty, operational
performance and many other key indicators.�
�We are honored that the world�s largest golf
management company has chosen to partner with UniFocus to help them with
their employee engagement initiative,� Heymann continued. �STAFFScope has
already proven to be a valuable asset to many hospitality and resort organizations,
and we look forward to working with Troon Golf.�
UniFocus executives have provided technology
leadership to the hospitality industry for more than 20 years. The Dallas-based
firm provides proven technology solutions to convention bureaus, hotels
and resorts that enable operators to more efficiently manage their workforce
and gain a 360-degree view of the customer experience. Equipped with superior
business intelligence and labor management technology, UniFocus clients
can more effectively optimize quality, satisfaction, operational efficiency
and profitability�with a higher ROI.
STAFFScope is a Web-based survey solution geared
toward helping lodging and resort properties focus on staff concerns, creativity
and suggestions, which in turn result in increased employee morale and
productivity, higher retention, and top-quality guest services that only
a satisfied, highly motivated staff can provide.
Key features of the STAFFScope employee survey
solution include:
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Web-based technology that enhances standard paper
survey formats for easy and fast deployment across an entire organization.
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State-of-the-art online reporting applications for
every level of the organization.
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Roll-up reports for multiple properties.
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Essential benchmarking by market segments.
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Scientifically proven identification of the critical
staff factors that makes organizational change occur.
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Integrated goal setting and action-plan tracking
functionality
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Training and support by a UniFocus team with decades
of hospitality and human resources experience.
About Troon Golf
Headquartered in Scottsdale, Arizona, Troon Golf
is the world's largest golf management company, overseeing operations at
more than 190 courses located in 32 states and 29 countries. Additionally,
35 Troon Golf facilities enjoy a Top 100 ranking by national or international
publications. Troon Golf properties include Oneida Golf and Country Club,
Green Bay, Wis.; The Westin Turnberry Resort, Ayrshire, Scotland; Classic
Club, Palm Desert, Calif.; Troon North Golf Club, Scottsdale, Ariz.; Haig
Point, Daufuskie Island, S.C.; Azalea Golf Course, Sao Miguel, Azores;
Playa Mujeres Golf Club, Cancun, Mexico; The Dunes at Dubai Sports City,
Dubai, UAE; and The Grove, London, England. For more information on Troon
Golf, visit www.troongolf.com.
About UniFocus
Based
in Dallas, UniFocus serves hospitality, casino and resort operations in
the U.S. and overseas. UniFocus offers full-service operational analysis,
management and staff training, financial and labor management applications,
as well as staff, meeting planner and guest satisfaction measurement programs,
along with a unique mystery evaluation system that can link service standard
attainment to guest and employee perceptions. The resulting database allows
UniFocus to uniquely correlate and benchmark each client�s performance
to their particular competitive markets. Enhanced reporting capabilities
allow hospitality executives to have a �total picture� overview of their
operations, set strategic actions and gain asset value.
UniFocus is a Preferred Vendor of The Leading
Hotels of the World®, a Microsoft® Certified Partner, an affinity
partner of the International Association of Conference Centers, a business
partner of the International Association of Convention & Visitors Bureaus,
and an allied member of the American Hotel & Lodging Association. For
more information, visit www.unifocus.com
or call 972-512-5100. |